With an endless library of overseas programming on offer online, where can New Zealanders go to get a fix of content that’s relevant and familiar to them? Freeview’s free-to-air TV offering is the answer and advertisers that understand the cultural connection local broadcasters have with New Zealand audiences stand to benefit.
Update: Auckland Council has released an official statement regarding its pitch process, confirming that Clemenger Group, Federation, and Ogilvy & Mather will be providing its advertising and media services from 1 July. PLUS: MBM and OMD will be taking over the media side.
Last year, Vodafone and FCB set out with an experiment that saw Red Bull driver Mad Mike whiz around a race track in a blacked out car, surviving only by the grace of Vodafone’s 4G network. Now, the ad has been recreated in seven different countries around the world, including one that puts actor Patrick Dempsey in the driving seat.
In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.
With poverty a growing problem in Finland, the Salvation Army is encouraging the fortunate to help the misfortunate in a powerful campaign about how life can change in the blink of an eye.
When confirming news that ASB was parting ways with Saatchi & Saatchi after five years, the bank’s general manager of marketing and communications Roger Beaumont said his team was finalising details with an agency to take over digital, direct and data-based responsibilities for the business. This agency has now been revealed to be Aussie shop With Collective, which will be expanding into New Zealand as a new arm of the Dentsu Aegis Network.
June is set to be a big month for New Zealand sports stars and fans with the Americas Cup and the Lions Tour, and joining in the festivities with a song is Moa Brewing Co, which has launched an epic campaign that shows its support and encourages others to do the same.
Chemistry Interaction’s Susan Young recounts her experience judging the 2017 Caples Awards, and says that while the direct and digital space is more challenging than ever to work in, great ideas are still possible, even in an environment as fast-moving and cramped as New York.
To promote its annual Shark Week, Discovery has given a shark’s typical seal diet a musical flavour.
While the Ad Contrarian, Bob Hoffman, is often on the mark, Pead PR content director Konrad Kasiske reckons the blogger missteps by imploring the industry to “call content shit”. To Kasiske, this is too broad and it overlooks the fact that Shakespearean sonnet should never be dumped in the same category as a cat’s arse.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.
As Ferndale was rocked by an unlikely volcanic eruption for its 25th anniversary edition, thousands of New Zealanders tuned into Shortland Street as TVNZ reports a bumper audience of 630,000 for the interminable soap.
It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.
GroupM chief executive Mark Lollback has confirmed the disestablishment of the joint managing director roles, currently occupied by Emma Bolser and Linus Hjoberg, at Ikon.
Last night, the best of New Zealand’s PR practitioners were recognised at the PRINZ Awards Gala Dinner where Campbell Squared Communications and Resolve Communications shared the Supreme Award for work that’s had a positive impact on their respective communities.
Last night, among the historical aeroplanes on display at the Motat Aviation Hall, the digital advertising specialists of our industry were acknowledged at the inaugural IAB Awards dinner.
Photographer Lee Howell and Q Brand Agency have taken over Eden Park with ‘Our Neighbourhood’, an exhibition about the stadium’s local community.
With many Brazilian adults yet to leave the nest, real estate portal Zap turned to FCB Brazil to help parents give their adult children a hint.
The wrangle of the P’s has now reached legal heights as Paypal announces its suing Pandora.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Having made a name for itself with its in-your-face adverts, Big Save Furniture has decided to shift gears as it shows off a gentler side in its latest campaign.
Ipsos takes a look at digital’s value in the fragmented media environment to see how it could be used more effectively.
Jeep put its adventure loving fans to the test with some outdoor inspired snacks.
Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.
Whittaker’s is getting in on the Lions Tour action by releasing ‘The Full Eighty’—a new chocolate flavour that pays tribute to the staying-power of the All Blacks.
Some wearables will last while others won’t. NIB’s Ben Rose looks at a few examples that might just go the distance and crack the holy grail of wearable tech.
Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.
Faced with the challenge of changing retirees perception that villages are “God’s waiting room”, Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.
It’s only fitting in an election year, that a word usually reserved for political debate has become the key talking point in advertising. So how far, exactly are we from ensuring ‘transparency’ in digital media?
