Despite pushing fitness trackers, sports endorsements and exercise initiatives, when the bottom line for junk food brands is to sell more of their product, can they really be a credible arbiter for good health?
The business of journalism might be under the threat, but the ability of the nation’s journalists to tell stories that matter remains unscathed. Here’s a rundown of winners for the 2017 Canon Media Awards.
Fly Buys is sharing the love in a new campaign, by Colenso BBDO, created to remind Kiwis that giving is what it does best.
StopPress received confirmation that DDB has managed to hold onto the creative account for BMW/Mini, following a pitch.
Audi head of marketing Robert Barlow has confirmed that the German car company will be reviewing its creative account.
Hollywood movie trailers airing in New Zealand are normally limited to a standard montage of snippets from the motion picture, with the content rarely being localised in any way. However, Australasian distributor Roadshow Films has decided to add a couple of local faces to the mix for the King Arthur: Legend of the Sword trailer.
What you see isn’t always what you get. There’s always more to the best marketers in the industry. And with the three coveted individual awards at this year’s edition of the TVNZ-NZ Marketing Awards, we want to find out what the best marketers across the nation are really made of.
Stuff trumps NZ Herald and Google and Facebook dominate according to Nielsen’s online ratings for April.
To cap of a year of media mergers, oOh! Media and APN Outdoor are getting in on the action by announcing a merger to the ASX this morning. Update: the proposal has been terminated.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Insurance advertising is known for watching as disaster strikes, leaving those in the audience without protection feeling guilty. But in a new approach, AA Insurance and DDB have left audiences feeling hungry and mushy.
Industry happenings at Porter Novelli, Microsoft, Facebook and Yango.
It’s no secret audiences like to skip preroll ads so Barclays, a UK bank, decided to skip its ad itself with a Rube Goldberg machine.
Andrew Lewis reckons marketers need to become better at listening or risk being completely disengaged from who their customers are.
Pandora goes on a tour of some of music’s most iconic album covers in a new ‘Sound like You’ campaign for its premium service.
Why did the chicken cross the road? To find out the truth about McDonald’s free range eggs in a new campaign by McDonald’s by DDB, OMD, Mango and 90 Seconds.
Saatchi & Saatchi has been appointed as the New Zealand Olympic Committee’s (NZOC) agency of record following a competitive pitch that began in March.
NZME celebrated a strong survey result, with all its stations growing listener numbers. We chat to the media company’s chief executive about the latest round of results and the health of the industry in general.
Over the past few weeks, TVNZ Blacksand has been getting few slaps on account of the similarity of its work to other campaigns. We look at the fuss and whether originality still counts for anything in adland.
They say it takes 21 days to break a habit so will that be the case with people saying Spark Arena instead of Vector Arena? After taking over the naming rights to the arena a few weeks ago, we speak to Spark general manager of marketing Clive Ormerod about putting Spark Arena on the map.
Health isn’t the easiest thing to talk about, and men, in particular, aren’t known for divulging much on the topic. So in the lead up to Men’s Health Month in June, the Men’s Health Trust (MHT) has created a conversation starter, with a new campaign featuring prominent Kiwi men as ‘Goodfellas’.
Greenpeace Philippines has left a little gift on the beach for those who are still not convinced of the harm caused by single-use plastic.
Kudos to Auckland Transport, Air New Zealand, New World, Genesis Energy and HSBC.
Think ‘direct marketing’ and what comes to mind? If it’s personalised mail and email you’re not wrong, but in the context of our digital world, that list gets even longer. New Zealanders spend 14 hours a week on the internet, and Chemistry Interaction is harnessing that to help its clients connect with customers at a one-to-one level and create value out of those conversations.
As with many of the ailments that plague our governments, corruption is one of those things that’s hard for people to quantify. We know it’s bad, but how can we illustrate its true cost to the people? To tackle this problem, FCB Brazil has created an easy-to-use calculator that shows users the price of corruption on policy and progress.
While conserving power and lowering bills is a message often pushed by power companies, Genesis Energy is pushing a different idea, via JustOne, after teaming up with Fly Buys to reward customers’ power consumption.
There’s more to marketing than what meets the eye. And for this year’s edition, the judges want to hear about the things we do not often see; the things that lie beneath – and inform – the execution.
The New York Times has given its ‘Truth is Hard’ campaign a younger perspective by offering up some truths about kids.
There may be less daylight during winter, but that doesn’t mean brands can’t stand out anymore, according to a ‘Shine Brighter with Adshel’ campaign. And to celebrate, it’s running a competition asking marketers for their best memes.
Did you walk into the office this morning wishing you were anywhere but there? DairyNZ can transport you to a Waikato farm through a live broadcast of its paddocks and streams designed to clean up the image of farmers being polluters of New Zealand’s waterways.