
Industry happenings at NZME, Mediacom, JustOne and Val Morgan Outdoor.
Industry happenings at NZME, Mediacom, JustOne and Val Morgan Outdoor.
The NZME Agency team is enlisting Auckland agencies to get involved in some friendly competition, with the launch of its inaugural inter-agency cricket The Agency Super Smash Big Bash Premiere League competition.
The dichotomy between the optimism of the youth and the pessimism of the older generation serves as the driving force behind Ecostore’s first brand campaign.
Air Asia is latching onto the election hype with a collection of cheeky ads, developed in conjunction with its Brisbane-based partner Publicis.
Energy provider Flick Electric has launched its first TV campaign in a bid to spread the word about what sets the company apart from its bigger competitors.
Humans have been talking to chatbots since the 1960s, but the tech has never been closer to going mainstream than it is now. TRA cultural strategist Antonia Mann considers what this means at a time when customer-centricity has become the buzzword of the day.
Brendon Hill, Tanya Walshe, Paul Gardiner and Michael Fuyala all move into new roles as Bauer shuffles the executive ranks. In addition, the media company has also announced a number of new editorial directors.
Green Party communications coordinator Stephen Olsen says creatives can either Tweet their ideas at the Green Party account or share them via Facebook. And the best ideas will be fed onto some of the Green Party billboards in the coming week.
Last night, Te Radar showed the many sides of himself as he opened the TVNZ-NZ Marketing Awards in a cheeky but informative video by TVNZ Blacksand.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night, under blue lights and a surrounding of ice sculptures, New Zealand’s marketing community came together to uncover the marketing strategies that lie beneath impressive results and celebrate the winner of the 26th TVNZ-NZ Marketing Awards.
These brands and their marketing initiatives were crowned winners at the 2017 TVNZ-NZ Marketing Awards.
It’s hard to avoid online advertising when trying to read the news, watch a video or interact with friends, and for many, clicking out of it has become an automatic response. But what types of ads cause the most frustration? To find out, NZ Marketing and its survey partner SSI asked 1,008 New Zealanders which online advertising they found the most annoying.
Nespresso gives a rare glimpse into the lives of its Colombian coffee farmers with the help of George Clooney.
With 34 percent of 18- to 24-years-olds not enrolled to vote, Vice, JWT and Heyday have teamed up to gamify politics in a bid to get the country’s youth to the polls.
2degrees chief marketing officer Roy Ong has confirmed the appointment of DDB as the telco’s new brand agency.
Y&R NZ and Y&R Engage have been appointed agency partners of supplement brand Go Healthy.
Google has a new country manager for New Zealand in Caroline Rainsford, who replaces Stephanie Davis.
New World has launched the next round of its Little Garden initiative with the help of Colenso BBDO, 99 and FCB Media.
Following their appearance on the catwalk for New Zealand Fashion Week, the All Blacks have taken their sculpted bodies to the screen in a new campaign, via Parlour, for Jockey.
The National Party has gone on the offensive in recent weeks, taking aim at various aspects of the Labour Party’s campaign. And this trend has now been continued with a short new spot that reworks Labour’s well-received slogan from ‘Let’s do this’ to ‘Let’s Tax this’.
Gin Wigmore’s rendition of ‘Tomorrow’ from the musical Annie again serves as the backtrack as Air New Zealand builds on its ‘Where to next?’ long-term brand platform.
Y&R Media has a new name in Y&R Engage, following a rebrand to bring the agency in line with its vision for media.
Bumble has had enough of catfish, so it’s decided to serve them to passersby out of a food truck.
The comedians over at Three see the funny side of the election.
In the 2013 census, 21.3 percent of the population identified themselves as being able to converse in Māori, continuing a downward trend for the language. Now, in an effort to keep the language alive for generations to come, local brands are marking Māori Language Week with some lessons.
With voter turnout in steady decline among young voters over the last decade, the missing million has become a common phrase during election years. So where are they and why aren’t they voting? As the Electoral Commission and its lead brand agency Saatchi & Saatchi discovered, there are no simple answers to these questions.
We all want to get the most out of our money, and TBWA NZ’s new campaign for ANZ shows how banking innovation is helping customers take control.
Good news for creatives on The Pond’s books – the company is growing bigger due to demand from agency and corporate clients.