Ecostore launched its first major brand campaign via DDB this week in a bid to send the message that consumers have the power to choose the kind of future they want their children to inherit. The campaign, running across various media channels, made the point that we don’t have to accept the pessimistic status quo and that we can learn from the optimism of the younger members of our society. We chat to Ecostore chief executive Pablo Kraus about the insight behind the campaign and what this means for the consumers Ecostore would like to get on its side.

The NZME Agency team is enlisting Auckland agencies to get involved in some friendly competition, with the launch of its inaugural inter-agency cricket The Agency Super Smash Big Bash Premiere League competition.

The dichotomy between the optimism of the youth and the pessimism of the older generation serves as the driving force behind Ecostore’s first brand campaign.

Air Asia is latching onto the election hype with a collection of cheeky ads, developed in conjunction with its Brisbane-based partner Publicis.

Energy provider Flick Electric has launched its first TV campaign in a bid to spread the word about what sets the company apart from its bigger competitors.

Brendon Hill, Tanya Walshe, Paul Gardiner and Michael Fuyala all move into new roles as Bauer shuffles the executive ranks. In addition, the media company has also announced a number of new editorial directors.

Green Party communications coordinator Stephen Olsen says creatives can either Tweet their ideas at the Green Party account or share them via Facebook. And the best ideas will be fed onto some of the Green Party billboards in the coming week.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

These brands and their marketing initiatives were crowned winners at the 2017 TVNZ-NZ Marketing Awards.

Nespresso gives a rare glimpse into the lives of its Colombian coffee farmers with the help of George Clooney.

Following their appearance on the catwalk for New Zealand Fashion Week, the All Blacks have taken their sculpted bodies to the screen in a new campaign, via Parlour, for Jockey.

The National Party has gone on the offensive in recent weeks, taking aim at various aspects of the Labour Party’s campaign. And this trend has now been continued with a short new spot that reworks Labour’s well-received slogan from ‘Let’s do this’ to ‘Let’s Tax this’.

Y&R Media has a new name in Y&R Engage, following a rebrand to bring the agency in line with its vision for media.

Bumble has had enough of catfish, so it’s decided to serve them to passersby out of a food truck.

The comedians over at Three see the funny side of the election.

With voter turnout in steady decline among young voters over the last decade, the missing million has become a common phrase during election years. So where are they and why aren’t they voting? As the Electoral Commission and its lead brand agency Saatchi & Saatchi discovered, there are no simple answers to these questions.