Movings & Shakings
Movings/Shakings: 10 October
Industry happenings at NZME, iProspect, Karma Cola, One Plus One Communications and Mango.
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Ads of the Week: 10 October
This week Woodstock, Vodafone and AMI get creative to announce a shift in direction.
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The best of the Best Design Awards: Who were the big winners on the night
From a dairy-centric slam poetry film to a high-tech scale that scans RFID chips in farm animals, to a new government website combatting cyber-crime, to an exhibition space housing Aotearoa’s iconic constitutional documents, the best in New Zealand Design for 2017 has been revealed.
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Marketing industry mourns legendary figure
Marketing industry legend John Macdonald passed away peacefully at Auckland Hospital after a short illness on Friday, 6 October.
Movings & Shakings
Contagion appoints Todd McCracken as joint-ECD
Contagion has lured New Zealand-born creative talent Todd McCracken back home with a joint-executive creative director role.
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‘We want to be the biggest digital agency for SMEs’: Yellow CEO Darren Linton on rebranding the business
As Yellow jettisons the long-running ‘walking fingers’ logo, CEO Darren Linton has laid out some ambitious plans for the future of the company.
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AMI and Colenso BBDO imagine a safer New Zealand
AMI is kickin’ it ol’ school with rollerskates and hip-hop music to show off its commitment to making New Zealand a safer place in a new campaign via Colenso BBDO.
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The Compendium: 6 October
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
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RNZ National on verge of being number one station in the country
The third radio survey of the year gives RNZ National a weekly audience of 625,500 listeners, just 300 shy of the nation’s biggest radio station, The Edge. RNZ National programme manager David Allan shares his thoughts on why the station—and RNZ’s other properties—are tracking so well.
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Vodafone is optimistic about the future as it rebrands
Vodafone consumer director Matt Williams believes we are on the cusp of a great technological shift. And as the world changes, Vodafone intends to evolve with it.
Movings & Shakings
Matt Scott and Matt Kingston take over reins at Assignment Group Auckland; Jane Wardlaw moves up the ranks at FCB—UPDATED
After a decade-long innings at FCB, Matt Scott is joining Assignment Group as managing partner of the Auckland office. He joins head of planning Matt Kingston, who left Special Group for Assignment earlier this year. UPDATE: Meanwhile, group account director Jane Wardlaw has been promoted to the role of head of account management at FCB.
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Rainger & Rolfe injects a little Dr Seuss into Auckland Zoo campaign
Rainger & Rolfe has taken a few pages out of the Dr Seuss canon for a new campaign for Auckland Zoo.
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Woodstock gives an unlikely rendition of ‘The lion sleeps tonight’ for launch of Easy Roller RTDs
In a new spot celebrating the launch of two new RTD flavours, Woodstock pulls the plug on a rowdy house party and dives straight into a surprisingly high-pitched rendition of ‘The Lion Sleeps Tonight’.
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Deadly accuracy: Colenso BBDO finds signs of breast cancer in Renaissance masterpieces
The Breast Cancer Foundation NZ and Colenso BBDO have recreated Renaissance masterpieces to raise awareness about breast cancer.
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L&P breaks free from the herd in first campaign by DDB
L&P has always been an irreverent voice among New Zealand brands, and this trend has now continued under new agency DDB.
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NZME’s commitment to print pays off, readership figures grow
In good news for NZME, the New Zealand Herald has seen strong year on year print readership growth, up 4,000 readers to 430,000. We take a look at NZME’s readership figures and talk to NZME’s weekend editor Miriyana Alexander about the myth that print is dying. PLUS: Fairfax and Otago Daily Times’ have a mixed bag of results.
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‘It’s deeply disappointing, but it’s not gay’: Rainbow Youth looks to change the conversation—UPDATED
In its first-ever TV spot, Rainbow Youth is challenging the use of the word ‘gay’ as an expression of frustration or as an insult.
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‘It shows we are really serious about local’: Cate Slater on TVNZ’s new season lineup
Following last week’s announcement of its new season lineup, director of content Cate Slater delves deeper into the programme choices and her personal favourites to win the eyeballs.
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The Imaginary Friend Society tackles childhood cancer
Ad agency RPA and its client The Pediatric Brain Tumor Foundation have created an Imaginary Friend Society to help children with cancer.
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How to Dad showcases his fitness strategy for Bayer New Zealand
Bayer New Zealand has brought in the help of How to Dad’s Jordan Watson to promote its Berocca Forward energy drink.
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Who’s the father?
Nelson’s Horse Box Brewery has launched a new campaign by a German film student.
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FCB, Colenso BBDO and DDB lead the way among Effies finalists
A panel of 150 judges scrutinised the entries and selected just under 100 finalists across 17 categories for this year’s edition of the Effie Awards.
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Anchor muscles its way to the Ad Impact top spot for August
Anchor’s ‘Protein plus 30’ campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.
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Genesis turns customers into chief energy officers in first campaign by Shine
Genesis has delved into the future of energy in its first campaign via Shine that looks at how customers will have control of its use and the potential to make money off it.
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Ch-ch-changes: TSB unveils its new look via Special Group and Finch
After 167 years in business, TSB’s undergone a customer-driven makeover by shortening its name alongside a redesigning logo. To launch its new identity, the bank’s rolled out a new advertising campaign via Special Group and Finch.
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Countdown ends creative partnership with Ogilvy, appoints Y&R NZ and Wellcom Group
After 20 years with Ogilvy, Countdown is taking a new creative direction with the appointment of Y&R NZ as its lead brand agency and Wellcom Group as the partner responsible for day-to-day advertising production.
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Which politician fared best on Facebook Live during the election?
As the New Zealand 2017 General Election twisted and turned, candidates, parties and media organisations took to social media as one way to engage, inform and connect with New Zealanders.
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Go baby go
With studies suggesting babies can cover up to seven kilometres a day once they become mobile, Huggies put four crawlers to the test in the ‘World’s first baby marathon’.
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The Compendium: 29 September
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.