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A look at the digital tech holding Fonterra’s brand together across the world
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Fonterra’s ‘From here to Everywhere’ campaign provides a reminder that consumers as far afield as Australia, Brazil, Chile, China, Indonesia, Malaysia and Sri Lanka all place Fonterra products into their shopping carts on a daily basis. What the advertising does not hint at, however, is the massive logistical task in keeping the brand digitally cohesive across all those markets.

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Go behind the scenes of Idealog’s AR cover by Chorus and One Fat Sheep
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For the latest issue of Idealog, publisher and editorial director Ben Fahy doesn’t just appear alongside his editorial, he pops out of the cover to explain what’s inside. Now, he explains the thinking behind creating an AR magazine cover with One Fat Sheep and Chorus, and what it means for magazines at a time of digital publishing.

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Don’t be sorry
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What do you say to parents who have just had a child with Down syndrome? Definitely not “sorry” according to the Canadian Down Syndrome Society.

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Spotify music editor on moulding the music tastes of a generation
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Spotify has revolutionised the access consumers have to music through its technology, but behind the machine, there’s humans like Spotify Australia and New Zealand senior music editor Alicia Sbrugnera helping craft playlists to people’s different wants and needs. We went behind the interface and spoke to her about how this algorithm and playlist curation business really works.

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