Persuading half a million Kiwis to go online and opt-in sounds like Mission Impossible, especially when the track record’s not that good and the benefits are marginal. But that’s what Spark managed to do.
Ogilvy Media is the latest agency to win work for the Auckland Council Group (Auckland Transport, ATEED and Auckland Council), after being appointed to a panel of creative providers earlier this year.
Last week, Bauer blew out a candle for Paperboy as the magazine for urban adventurers turned one. Dropped in the audience’s path via an innovative distribution model, the mag has quickly entrenched its edgy aesthetic into the Auckland landscape. And editor Jeremy Hansen reckons there’s more to come.
It’s natural for the advertisers to want to become better at measuring the effectiveness of what they do. But as they dance with the numbers, are they getting seduced by what those numbers can actually achieve. PHD strategy director Simon Bird considers what the love affair with numbers means for an industry desperate for validation.
This week, NZME entered the popular true-crime podcast genre with Chasing Ghosts, an investigation into the cold case disappearance of Amber-Lee Cruickshank in 1992. We talk to senior crime reporter and lead journalists on the project Anna Leask about how she brought the 25-year-old story to life.
RNZ is venturing back in time with an online project, by Great Southern TV and New Zealand On Air, offering historical accounts of the New Zealand Wars.
For award-winning designer Angus Muir, success is measured in giving people something to enjoy. It just so happens that what he gives people is often big, colourful and interactive.
Bravo general manager Maria Mahony has left her leadership role at the channel co-owned and operated by MediaWorks and NBC Universal.
A third of marketers don’t believe their organisations know how to get value from data, according to the Mood of Marketing survey conducted by Qrious with 74 New Zealand marketing professionals. We look at the survey and question whether the rush for data is leading to the industry losing sight of what good marketing has always been built on.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Following the launch of Ātea, we talk to editor Leonie Hayden about how it’s going making the indigenous perspective the default, and what’s in store for the future.
Clowns may be particularly frightening this Halloween, following the release if It, but Burger King is putting on a brave face and serving all clowns free Whoppers.
With the explosion of craft beer up and down the country, Dunedin’s iconic Emerson’s Brewery felt it needed to bring something fresh to the market, so it called in BrandAid to help with a rebrand.
Gap joins singer and actress Janelle Monáe with a choir for an uplifting musical number.
After battling requests for a line of shoes made for kids, Allbirds has given the punters what they desire and launched a limited edition children’s footwear range called Smallbirds. And in the spirit of creative overachieving, co-founder Joey Zwillinger has written a children’s picture book about a sheep called Sadie Shaves the Day that will be given out for free with each purchase of a pair of shoes.
FCB Media has added two new faces to the team in group business director Jenny Brown and group digital business director James Butcher.
Sometimes a single insight is all it takes to transform an entire business. For Bay Audiology it was the realisation that families are divided by hearing loss and that audio technology can be the thing that brings them back together.
Who would have thought that the survival of the Nelson Mail and the protection of the environment and the honey industry in the Nelson- Tasman region could be secured in a three-week window by getting the community to wipe out some wasps?
NZME chief commercial officer Matt Headland sits down for chat with StopPress about the latest round of radio results.
Porter Novelli has announced the appointment of Jane Luscombe as one of two executive directors. This completes the executive leadership team following the departure of Strahan Wallis earlier this year.
Digital agency Little Giant has picked up the accounts for house and commercial cleaning company Green Acres and household maintenance and building company Hire-a-Hubby.
Local production company Cirkus has teamed up with DDB Melbourne to delve into children’s imaginations in a beautiful animation that celebrates the launch of the new Monash Children’s Hospital Imagination Appeal.
This week Simplot, Mike Pero Real Estate and M&M’s New Zealand show us how it’s done.
Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
Freeview’s recently appointed chief executive Jason Foden sits down for a chat with StopPress about where the business is heading.
Traffic jams are the bane of our lives, particularly if you are living in Auckland, but seldom do we take personal responsibility for it. Auckland Transport did, however, manage to get Auckland commuters to do just this.
You’d think broken necks, head injuries, collapsed lungs, spinal fractures and comas would be enough to make young drivers aware of how their driving might affect themselves and others. You’d be wrong.
Food and drink manufacturer Simplot and BC& F Dentsu have taken Birds Eye Golden Crunch chips in a new direction.
NZME’s Group Creative team has a new leader with Jono Coles joining as executive creative director.
In the wake of Y&R Media’s rebrand to Y&R Engage, we sit down with national general manager Nicky Greville to reflect on the past year, her time in the industry and where improvements can be made.