
To celebrate its 50th birthday, Vogel’s has gone back to 1967 and dropped its bread price to 28 cents in a campaign promoted through a media takeover.
To celebrate its 50th birthday, Vogel’s has gone back to 1967 and dropped its bread price to 28 cents in a campaign promoted through a media takeover.
Y&R has announced the appointment of Fleur Head to the role of managing director in its Wellington office.
Humans are not always rational. And the team at Energi believes the challenge for modern marketers is to plan for that irrationality.
Facebook has a new recruit, with Andrew Hunter taking on the newly created role of Facebook’s news partnerships lead for New Zealand and Australia.
Earlier this week, Samsung released a mesmerising TVC that washes a load of washing go round and round. Now, it’s turning the idea into a feature film.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With viewability rates as low as 40 percent on supposedly trustworthy local sites, rampant ad fraud costing marketers billions and ads being served alongside objectionable content, Damien Venuto looks at digital advertising’s reputation issues – and why it isn’t always living up to the promise it arrived with.
The first day of December marks both the start of summer and time for Movember participants to shave off their moustaches, much to the delight of many high schools after a campaign by The Dentsu Aegis Network targeted schools with clean shave rules.
The New Zealand Television Awards recognised excellence in local television programmes as well as individual achievement as it announced the 2017 winners last night at Auckland’s SkyCity Theatre.
The campaign is back for the third time to help put another much-needed ambulance on New Zealand roads.
The 2017 New Zealand Direct Marketing Award finalists have been announced and its JustOne, FCB and Colenso BBDO that make the most appearances on the finalist list.
Pead PR has won the business of Sharesies, a startup investment platform that aims to make it easy for anyone to start investing.
NZME has appointed Matt Headland to the role of chief commercial officer.
Consumers are busy, distracted and fed stimuli from the moment they wake up to the moment they fall asleep. With so much noise, it is difficult for a brand to distinguish themselves and remain topical within consumer’s eyes. TSA Limited takes a look at how print can captivate consumers.
OMD has won the Meridian Energy media account, which will now extend to include all media strategy, planning and buying.
In response to the criticism at the level of commitment of the players, the Vodafone Warriors marketing team has launched a campaign that features players talking openly about what it feels like to hear these accusations in the press and on social media.
TRA has been approved for up to $15 million in funding from Callaghan Innovation to assist with its R&D ventures around artificial intelligence and machine learning.
BTL general manager Regan Hall considers whether there’s any value to marketers in the growing chatbot fad.
In a world where there’s an agency for everything, Insight Creative’s CEO and strategy director Steven Giannoulis offers a possible solution to the challenge of keeping brand messaging cohesive.
Air New Zealand is poking a bit of fun at the struggles people sometimes have in understanding the New Zealand accent.
Industry happenings at NZME, Fairfax, Eyeota and Eleven PR.
It’s one week until the Stoppies so get your tickets now for the 6 December event at Fresh Auckland’s Factory on Nikau Street.
Ahead of the festive holiday campaigns rolled out in November and December, October saw a flurry of new brand ads hit our screens, and of the several ads Colmar Brunton had New Zealanders evaluate, Vodafone’s ‘Hello’ campaign came out on top.
There’s no shortage of opinions in the industry on which channels marketers should trust. But do these opinions measure up to the facts? Here’s your opportunity to test the accuracy of your perceptions against what New Zealanders actually think.
Software firm SAP’s annual New Zealand Digital Experience Report for 2017 shows that the banking industry leads the way for digital experiences. But the story is not quite as positive for media and entertainment companies.
Meadow Fresh and Y&R are having some fun with the launch of a Greek yoghurt by asking: ‘is it good enough for Gwyneth?’.
A concierge goes the extra mile for the holidays and is rewarded by his residents.
According to Samsung, the average British adult spends 61 days of their lives watching washing go round and round so it’s a launched a campaign encouraging people to stop.
Regal Salmon has launched a new range of products with the help of Republik, chef Al Brown and Reg the talking seal.
This week, The New Zealand Police, Fonterra, Greenpeace, Regal Salmon and Flick Electric have made us sit up and listen.