Unlike most awards, during the judging the team decided we need to make up a few more specific categories to reward some other moments, people and businesses we felt were deserving of a special nod. Although they didn’t walk away with a special doorstop trophy, we hope they basked in a warm of glow of victory as they were announced.
A rundown of those who walked home with a treasured doorstop last night.
Weta Workshop and Te Papa have joined forces to develop an immersive and interactive exhibition to be hosted at Auckland Zoo.
Adshel New Zealand has announced the launch of Adshel Day Buying, allowing advertisers the flexibility to buy Adshel Live’s digital roadside network of 223 screens by the day.
QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.
We’re geared up to give a casual nod of approval to everything that made 2017 another great year in the industry – and there’s still tickets available.
Westpac New Zealand, with the help of FCB Media, is tackling the issue of gender diversity in business leadership roles with a message about women’s underrepresentation in the New Zealand Herald that’s hard to ignore.
For those lucky enough to be recipients, Barnes, Catmur & Friends Dentsu has unveiled its 2017 client Christmas gift: Spot X Spiced Rum.
Carver skateboards has teamed up with former professional skateboarder and convicted murderer Harvey Hawks for a campaign that strives to draw attention to the harm caused by gun violence in the United States.
Take a bow Vodafone Warriors, Air New Zealand, Meadow Fresh and New Zealand Avocado.
A couple of account appointments have been announced this week.
New Zealand Avocados has gone behind the scenes of its growers for a social media campaign for the New Zealand and Australian markets with the help of Motion Sickness.
As the Vice New Zealand team gear up to celebrate Viceland’s first year on Sky and all the work that’s been put in to have local stories heard on Vice, we talk to head of content Frances Morton about finding untold stories, the sustainability of clickbait, agility in a competitive media environment and what’s in store in the future.
Stuff has announced its entry into the streaming market with the establishment of Stuff Pix.
Industry happenings at Running with Scissors, Newstalk ZB and Variety.
To celebrate its 50th birthday, Vogel’s has gone back to 1967 and dropped its bread price to 28 cents in a campaign promoted through a media takeover.
Y&R has announced the appointment of Fleur Head to the role of managing director in its Wellington office.
Humans are not always rational. And the team at Energi believes the challenge for modern marketers is to plan for that irrationality.
Facebook has a new recruit, with Andrew Hunter taking on the newly created role of Facebook’s news partnerships lead for New Zealand and Australia.
Earlier this week, Samsung released a mesmerising TVC that washes a load of washing go round and round. Now, it’s turning the idea into a feature film.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With viewability rates as low as 40 percent on supposedly trustworthy local sites, rampant ad fraud costing marketers billions and ads being served alongside objectionable content, Damien Venuto looks at digital advertising’s reputation issues – and why it isn’t always living up to the promise it arrived with.
The first day of December marks both the start of summer and time for Movember participants to shave off their moustaches, much to the delight of many high schools after a campaign by The Dentsu Aegis Network targeted schools with clean shave rules.
The New Zealand Television Awards recognised excellence in local television programmes as well as individual achievement as it announced the 2017 winners last night at Auckland’s SkyCity Theatre.
The campaign is back for the third time to help put another much-needed ambulance on New Zealand roads.
The 2017 New Zealand Direct Marketing Award finalists have been announced and its JustOne, FCB and Colenso BBDO that make the most appearances on the finalist list.
Pead PR has won the business of Sharesies, a startup investment platform that aims to make it easy for anyone to start investing.
NZME has appointed Matt Headland to the role of chief commercial officer.
Consumers are busy, distracted and fed stimuli from the moment they wake up to the moment they fall asleep. With so much noise, it is difficult for a brand to distinguish themselves and remain topical within consumer’s eyes. TSA Limited takes a look at how print can captivate consumers.
OMD has won the Meridian Energy media account, which will now extend to include all media strategy, planning and buying.