Toyota’s latest campaign bandies its campaign slogan around of ‘New Zealand’s favourite car brand for 30 years’, so what does it mean, ‘favourite car brand’, and on what basis can it make the claim?
NZME has announced a change in structure to the Agency team and opens a Melbourne office.
Vincent Heeringa takes a look at the state of content marketing and how its management determines its effectiveness.
Having produced a number of award-winning campaigns, including the ‘Child Replacement Programme’, and most recently given dogs the ability to take the perfect selfie, there’s no doubt the marriage of Pedigree and Colenso BBDO deserved the Client-Agency Partnership of the Year award.
From a bare, eczema ridden poodle to a strapping police officer, Pedigree’s new SelfieStix app via Colenso BBDO provides a range of adorable filters for dogs.
oOh! Media has marked its territory in Wellington’s Coastlands shopping centre with the addition of 16 retail panels.
Run me a bath Alexa, put the lights on dim and tell me the news. We take a look at the virtual assistant space and how Kiwi media organisations will be using Amazon’s Alexa.
Digital outdoor media company QMS Media has announced changes to the structure of the group’s senior executive team, with the promotion of two of its key executives, Wayne Chapman and Mike Porter.
While New Zealand may have been one of the first to have dogs driving cars, Subaru has used a similar concept to advertise its new three-row Ascent.
Following the historic decision in September last year to allow Saudi Arabian women to drive, Nissan Saudi Arabia surprised a group of women with driving lessons – with a special twist.
Zavy’s chief executive Dave Bowes looks at the Facebook algorithm changes from a marketing perspective. He offers three ways for brands to minimise the impacts on their metrics.
Tech-obsessed Kym Niblock is most comfortable when she’s wading neck-deep in a pool of data. This, she says, is the best place where you can find out where you need to go next. And for TVNZ, this involves diving straight into augmented reality.
Countdown, TAB, Go Healthy and Goodman Fielder are just some of the clients Y&R has picked up under Josh Moore’s leadership over the last year—all while still developing bold creative work for the likes of Arnott’s and Heinz Wattie’s. Moore may not have been present at any of the awards events this year, but that doesn’t mean his agency wasn’t noticed. Here’s the Y&R boss on what’s driven the agency’s success.
Industry happenings at The Spinoff, Big Mobile and The Sweet Shop.
In Sanitarium’s latest ad for its breakfast drink Up&Go, via DDB NZ, a young man has the ‘right type of energy’ to give up his bus seat, even though it’s leg day.
DB Breweries has taken a humorous approach to the divide between lager and craft beer drinkers to launch its new product DB Export Hop Lager.
Farmers head of marketing Dean Cook has joined The Warehouse Group.
The next chapter in Spark’s ‘Little can be Huge’ campaign looks at qualities that Kiwi business are equipped with, as companies search for a little edge that’ll take their business further.
Starcom New Zealand has won the Amplifon New Zealand media account for Bay Audiology, following a competitive pitch late last year.
Spark’s general manager of customer and marketing, Clive Ormerod, is set to depart the company and take on the CMO role at Les Mills International.
There’s no denying 2017 was a big year for Spark. The telco’s momentum has seen it cement its commitment to delivering great customer experiences, both from a personal and business perspective, with a series of campaigns that made us sit up and pay attention.
It’s 18 months since Bravo graced New Zealand’s screens, delivering a dose of reality TV to local audiences in the form of Real Housewives, Vanderpump Rules and Million Dollar Listings. We speak to Chris Taylor, managing director of networks and distribution for Australia and New Zealand, about how the channel is settling into the local media landscape and what it has planned for 2018.
Like a drug dealer cutting off supply to its addicted clients, Facebook once again pulled the rug out from underneath publishers and brands as part of its ongoing mission to ‘make the world a better place’. The main shift, which has been happening in various forms for a few years, is a newsfeed tweak that will prioritise engaging content from friends and family, rather than news from media companies or brands. So what does it mean for publishers, brands, agencies and the world in general? Here are some of the best takes on the issue.
Banner ads were only the start of the game. Damien Venuto digs into the digital sandpit and unearths a few new toys at the marketer’s disposal.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With the tagline ‘It lets you be you’ the ad taps into the Generation Z’s acceptance of individuality, flaws and personality.
In the lead-up to the 2018 Winter Olympic Games in South Korea, starting 9 February, Beats by Dre have released several ads featuring athletes preparing for the event.
Shortland Street is back, and while viewers are dealing with Chris Warner’s woes, TVNZ and Blacksand are lapping up the success of a colourful summer campaign.
Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media’s head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.
