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News
See it, smell it, feel it: Brandhub on giving Countdown’s product range a fresh new look
In 2016 Countdown embarked on a redesign of its home brand products and along for the ride has been Brandhub, which has been responsible for the supermarket’s Fresh offering. StopPress talks to Karla Douglas, Brandhub’s managing director and account director, about the process of establishing a new look, and how Australian and New Zealand customers differ.
News
7 Days returns: the feud, the ratings and the horizon
Friday night show 7 Days is back on deck this week, and familiar comedy bastions Jeremy Corbett, Paul Ego and Dai Henwood have gone head to head to build up its return.
News
HRV and Y&R harness the use of solar power
HRV Solar presents a campaign about the powerful capabilities of the sun as a natural resource for energy. The HRV Solar launch will be released in Auckland and additionally roll out across New Zealand this year.
News
A work of art or branded content?
Above Average, an online comedy distributor, has gone back in time to learn that branded content started in 1501.
News
Volvo examines the idea of ownership
Volvo’s haunting version of The Sound of Music’s ‘My Favourite Things’ shares a lesson about being owned by your possessions.
Awards
Stoppies 2017: Air New Zealand flies away with the Bravest Move of the Year Award
Rather than wrapping controversies in a PR blanket, Air New Zealand has taken a more transparent approach, openly admitting its struggles with the gender pay gap, sustainability targets and a range of other issues in a Sustainability Report for 2017. It’s easy to talk about the things that are going well, but it takes a brave business to admit when things go wrong. We talk to head of communications Marie Hosking about the importance of transparency.
News
Horse’s Mouth: Sinead Boucher, Stuff
Sinead Boucher’s career on the Fairfax digital team started in what she describes as a “broom cupboard” at a time when the site was seen as a nice-to-have tag-on to the print business. Now, as she sits in the chief executive chair at Stuff, she reflects on how much things have changed.
News
Blending New Zealand with Japan: How Inhouse brought Steinlager’s Tokyo Dry to life
Auckland-based Inhouse was brought on board to revitalise the Steinlager brand as they launched a new offering – Tokyo Dry. Simple, right? Not quite.
News
OMD picks up Menarini account
After a pitch late last year, OMD has won the Menarini media account with work commencing this month.
News
The Warehouse Group to move to a single media agency for entire business
The Warehouse Group is on the search for a single media partner to work across all of its brands.
News
The Compendium: 26 January
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
New Zealand Story bridges the Kiwi narrative to the rest of the world
New Zealand Story targets overseas businesses to prop up and take notice of New Zealand’s sweet pockets of innovation and entrepreneurship.
News
Colenso BBDO tells the story of Vector lighting up the bridge – Updated
Over the weekend Vector and the Auckland Council turned the Auckland Harbour Bridge into a gigantic, light-up billboard to remind people of the power of the sun and the potential of renewable energy.
News
Reflections on 2017 and predictions for 2018
We asked industry insiders for their thoughts on the year that was, and what’s yet to come.
News
Hungry for the opportunity: Kelli Brett on buying Cuisine magazine and steering it into the future
It was late last year news broke that Fairfax had sold the Cuisine magazine masthead to editor Kelli Brett and advertising manager Vanessa Stranan. Now, as the pair find their feet in the new year, we speak to Brett about the decision to buy the magazine and what the pair have planned for it. Plus, we look at how food magazines are faring in the digital world.
News
Toyota: New Zealand’s favourite car brand for 30 years, or is it?—UPDATED
Toyota’s latest campaign bandies its campaign slogan around of ‘New Zealand’s favourite car brand for 30 years’, so what does it mean, ‘favourite car brand’, and on what basis can it make the claim?
News
NZME announces change in agency team structure, launches Melbourne office
NZME has announced a change in structure to the Agency team and opens a Melbourne office.
Opinion
Content marketing is no panacea, but you might be
Vincent Heeringa takes a look at the state of content marketing and how its management determines its effectiveness.
Awards
Stoppies 2017: Mars and Colenso BBDO prove to be the perfect match
Having produced a number of award-winning campaigns, including the ‘Child Replacement Programme’, and most recently given dogs the ability to take the perfect selfie, there’s no doubt the marriage of Pedigree and Colenso BBDO deserved the Client-Agency Partnership of the Year award.
News
Pedigree and Colenso BBDO pamper dogs with new filter app
From a bare, eczema ridden poodle to a strapping police officer, Pedigree’s new SelfieStix app via Colenso BBDO provides a range of adorable filters for dogs.
News
oOh! Media expands its Wellington presence
oOh! Media has marked its territory in Wellington’s Coastlands shopping centre with the addition of 16 retail panels.
News
New Zealand media organisations latch on to Amazon Echo sensation ‘Alexa’ – UPDATED
Run me a bath Alexa, put the lights on dim and tell me the news. We take a look at the virtual assistant space and how Kiwi media organisations will be using Amazon’s Alexa.
News
QMS Media restructures New Zealand executive team
Digital outdoor media company QMS Media has announced changes to the structure of the group’s senior executive team, with the promotion of two of its key executives, Wayne Chapman and Mike Porter.
News
The Barkley family get behind the wheel for Subaru’s Ascent
While New Zealand may have been one of the first to have dogs driving cars, Subaru has used a similar concept to advertise its new three-row Ascent.
News
Nissan Saudi Arabia surprises with special driving lessons
Following the historic decision in September last year to allow Saudi Arabian women to drive, Nissan Saudi Arabia surprised a group of women with driving lessons – with a special twist.
Opinion
What Facebook’s news feed change means for marketers
Zavy’s chief executive Dave Bowes looks at the Facebook algorithm changes from a marketing perspective. He offers three ways for brands to minimise the impacts on their metrics.
Partner articles
The future gazer: How TVNZ is incorporating augmented reality into its production
Tech-obsessed Kym Niblock is most comfortable when she’s wading neck-deep in a pool of data. This, she says, is the best place where you can find out where you need to go next. And for TVNZ, this involves diving straight into augmented reality.
Awards
Stoppies 2017: Josh Moore crowned Human of the Year
Countdown, TAB, Go Healthy and Goodman Fielder are just some of the clients Y&R has picked up under Josh Moore’s leadership over the last year—all while still developing bold creative work for the likes of Arnott’s and Heinz Wattie’s. Moore may not have been present at any of the awards events this year, but that doesn’t mean his agency wasn’t noticed. Here’s the Y&R boss on what’s driven the agency’s success.