News
The Compendium: 2 February — Super Bowl special
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
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News
Macro Meats cooks up kangaroo with Aussie humour
To encourage the intake of kangaroo meat in the daily Australian diet, this ad from Macro Meats uses a big dose of humour and a rhyming script to grab attention.
News
Does the power of personality impact ratings? Media players weigh in on the new Seven Sharp duo
There’s been plenty of discussion from media pundits about Jeremy Wells and Hilary Barry getting the nod as new co-hosts of Seven Sharp. But what do the people who pay the bills think? Do new hosts have a big impact on ratings? Or is it more about engrained behaviour? StopPress checks in with some media industry players to see what impact the new team could – or could not – have.
News
Short-sighted photographer fronts Specsavers campaign
English brand Specsavers has rolled out a new batch of videos for its evolving ‘Should have gone to Specsavers’ campaign.
Movings & Shakings
Movings/Shakings: 2 February
Industry happenings at Yellow, Hype & Dexter, Goodoil and Because.
News
TBWA\New Zealand rolls out Bolt
TBWA\New Zealand is responding to the changing needs of clients and brands with the launch of a production arm called Bolt, led by production veteran Jodie Hari.
Awards
Stoppies 2017: Stickman takes home Best Mascot Of The Year award
Did Pak’nSave/ Foodstuffs really have a sale if Stickman didn’t grace our screens? The animated character, voiced by comedian Paul Ego, demonstrates the retailer’s no-frills approach both through his look and matter of fact, yet humorous tone. And his videos inject some fun into the potentially mundane task of grocery shopping. We asked him some deep questions about his life.
News
Spark and Colenso BBDO acknowledge progress to celebrate Pride 2018
Spark and Colenso BBDO launch new campaign #thankstoyou where Kiwis can share their stories of positive impact to those in the LGBTQI+ (Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, and Intersex) community.
News
ASB and Universal Music Group offer fourth and final gig experience
The final note in the ASB Your Dream Gig experience has been announced with Universal Music Group New Zealand (UMG) and ASB looking for a social media expert to join Kiwi band The Naked and Famous in Los Angeles.
News
Fairfax Media becomes Stuff
Fairfax Media New Zealand has rebranded to Stuff, with the change announced in August last year but only coming into effect today.
Opinion
A tale of two robots
Hunch managing partner Michael Goldthorpe enters the world of robots to see how fast they are evolving while people remain the same.
Awards
Stoppies 2017: Kiwibank’s risk-taking pays off to win Best Ad That’s Not An Ad Award
Kiwibank started 2017 by pushing the boundaries of advertising. Wanting to spark a conversation about money and New Zealanders’ behaviour with their finances, the bank, with Ruckus and TVNZ, created a whole TV series called Mind Over Money. General manager of marketing communications Regan Savage explains the move away from the TVC.
News
Apples with apples? What the TVNZ and MediaWorks ratings tell us about the line-up dice up – UPDATED
In light of the chopping and changing of personnel in the media arena, what do the ratings say about the year that has been and the year ahead for TVNZ and Mediaworks?
News
DDB and Pfizer NZ team up to help cancer patients
DDB and pharmaceutical company Pfizer New Zealand have created an app to help advanced stage renal cancer patients manage their treatment.
News
See it, smell it, feel it: Brandhub on giving Countdown’s product range a fresh new look
In 2016 Countdown embarked on a redesign of its home brand products and along for the ride has been Brandhub, which has been responsible for the supermarket’s Fresh offering. StopPress talks to Karla Douglas, Brandhub’s managing director and account director, about the process of establishing a new look, and how Australian and New Zealand customers differ.
News
7 Days returns: the feud, the ratings and the horizon
Friday night show 7 Days is back on deck this week, and familiar comedy bastions Jeremy Corbett, Paul Ego and Dai Henwood have gone head to head to build up its return.
News
HRV and Y&R harness the use of solar power
HRV Solar presents a campaign about the powerful capabilities of the sun as a natural resource for energy. The HRV Solar launch will be released in Auckland and additionally roll out across New Zealand this year.
News
A work of art or branded content?
Above Average, an online comedy distributor, has gone back in time to learn that branded content started in 1501.
News
Volvo examines the idea of ownership
Volvo’s haunting version of The Sound of Music’s ‘My Favourite Things’ shares a lesson about being owned by your possessions.
Awards
Stoppies 2017: Air New Zealand flies away with the Bravest Move of the Year Award
Rather than wrapping controversies in a PR blanket, Air New Zealand has taken a more transparent approach, openly admitting its struggles with the gender pay gap, sustainability targets and a range of other issues in a Sustainability Report for 2017. It’s easy to talk about the things that are going well, but it takes a brave business to admit when things go wrong. We talk to head of communications Marie Hosking about the importance of transparency.
News
Horse’s Mouth: Sinead Boucher, Stuff
Sinead Boucher’s career on the Fairfax digital team started in what she describes as a “broom cupboard” at a time when the site was seen as a nice-to-have tag-on to the print business. Now, as she sits in the chief executive chair at Stuff, she reflects on how much things have changed.
News
Blending New Zealand with Japan: How Inhouse brought Steinlager’s Tokyo Dry to life
Auckland-based Inhouse was brought on board to revitalise the Steinlager brand as they launched a new offering – Tokyo Dry. Simple, right? Not quite.
News
OMD picks up Menarini account
After a pitch late last year, OMD has won the Menarini media account with work commencing this month.
News
The Warehouse Group to move to a single media agency for entire business
The Warehouse Group is on the search for a single media partner to work across all of its brands.
News
The Compendium: 26 January
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
New Zealand Story bridges the Kiwi narrative to the rest of the world
New Zealand Story targets overseas businesses to prop up and take notice of New Zealand’s sweet pockets of innovation and entrepreneurship.
News
Colenso BBDO tells the story of Vector lighting up the bridge – Updated
Over the weekend Vector and the Auckland Council turned the Auckland Harbour Bridge into a gigantic, light-up billboard to remind people of the power of the sun and the potential of renewable energy.
News
Reflections on 2017 and predictions for 2018
We asked industry insiders for their thoughts on the year that was, and what’s yet to come.
News
Hungry for the opportunity: Kelli Brett on buying Cuisine magazine and steering it into the future
It was late last year news broke that Fairfax had sold the Cuisine magazine masthead to editor Kelli Brett and advertising manager Vanessa Stranan. Now, as the pair find their feet in the new year, we speak to Brett about the decision to buy the magazine and what the pair have planned for it. Plus, we look at how food magazines are faring in the digital world.