Interactive ad spend continues to boom with a record $923 million in 2017 according to IABNZ’s Ad Spend Report Q4 – a seven percent year-on-year increase.

Insurance companies and creativity aren’t normally known to rub shoulders, however, Vero and Big have teamed up with something a little different for its latest campaign released on Monday night.

Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how a short YouTube video, and the public response to that video, persuaded the 7-Eleven retail chain to execute one of the fastest product launches they’d ever done.

Val Morgan has started the roll out of a new thought leadership piece, The Power of the Big Screen: The Role of Cinema in the Mix. Conducted by Kantar Millward Brown, the study looks at the role of cinema in the broader audio-visual mix.

Speaking at a National Speakers Association of New Zealand-hosted summit recently – just weeks out from Thankyou. Water’s launch in New Zealand – founder Daniel Flynn spoke about how a short YouTube video, and the public response to that video, persuaded the 7-Eleven retail chain to execute one of the fastest product launches they’d ever done.

April Fools’ Day has come and gone, with another year of hoaxes, parodies and general tomfoolery. We break down the contentious day of false advertising, crooked campaign strategies and playful product launches.

Pansonic, Toyota and Wellington’s Regional Economic Development Agency show us how it’s done.

The Electoral Commission is on a mission to raise awareness among people of Māori descent of their option to be enrolled on either the Māori Roll or the General Roll in a campaign by Y&R—the first since it won the business in October in conjunction with Native Voice.

The cold weather may be knocking on our door but that’s no excuse to harp on about it according former weatherman Ray Morningside in a new Panasonic mockumentary by Lemonade.

The Warehouse Group has announced two senior appointments with Andrew Berglund joining as executive creative director and Keryn McKenzie as head of group insights and data science.

Casper is the original ‘bed in a box’ – it’s a direct-to-consumer e-commerce company selling foam mattresses which are hydraulically compressed into boxes. The US-based company has yet to be active in the New Zealand market, but a handful of its many global copycats are already shaking up what co-founder Jeff Chapin refers to as “Big Mattress”.

Gone are the days of days of media monitors delivering clients a package of newspaper cutouts each morning, but that doesn’t mean monitoring is no longer required. Rather, it’s as important than ever clients have a pair of eyes on the news gaining attention across the expanding media landscape. Russ Horell, Isentia’s New Zealand country manager, talks to StopPress about the rise of social media, how it’s responding with AI and what the future of news and journalism looks like.

Sky TV and Hello have rallied the country to show support for hometown hero Joseph Parker ahead of his heavyweight title unification bout in Cardiff.