Adshel New Zealand is adding 60 screens to its Adshel Live network as it steps into phase four of its digitisation strategy. The additional screens will take the national digital roadside network to 283 screens by the end of the year.
Industry happenings at Colmar Brunton, Culture & Theory, Ipsos New Zealand and Fish&Clips.
Southern Cross Travel Insurance is encouraging people to tap into their sense of adventure in a new trans-Tasman campaign by True.
Media typically aims to reflect reality. But it can also influence it. In the interests of better understanding the supernova of technological change and globalisation, Bauer’s research division Insights IQ, has been examining how New Zealanders are responding to this unprecedented pace of change – and it appears kiwis are feeling pretty overwhelmed.
Gladeye CEO Tarver Graham discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
‘Brand purposes’ might be popping up all over the place these days, but FCB’s David Thomason finds they’re often slippery beasts.
Tourism New Zealand has released its latest campaign with quirky New Zealand comedian Rhys Darby heading up a rigorous investigation alongside Prime Minister Jacinda Ardern to find out why Aotearoa can’t be found on maps around the world.
This week, Stuff changed its nine major daily newspapers from broadsheet to compact size. StopPress spoke to Bernadette Courtney about why now was the right time for the company, what the change means and the transition into her new role of editor-in-chief – newsrooms.
The Australasian Catalogue Association (ACA) is hosting their 27th annual Awards this year showcasing the best of the best across consumer marketing throughout Australia and New Zealand. With a record attendance last year of 750 guests on the night, the room was filled with retailers, creatives, agencies, printers and distributers seeking the winning crown, this year will be no exception.
DDB has added the Warehouse Stationery account to its roster, which already included The Warehouse account.
With just over two weeks to get your entry in for the 2018 TVNZ-NZ Marketing Awards, make sure you’re up to date with the new sector, excellence and individual awards, including Best In-House Marketing and Long-Term Agency Partnership.
Former managing director of 99 now medical cannabis entrepreneur Paul Manning has a chat with Idealog about his new company, Helius Therapeutics, and the opportunities for entrepreneurs who are keen to get involved in this new sector.
There were a lot of ups to celebrate as the first radio survey of the year was released yesterday. We take a look at the top performers and how 2018’s set to be a bigger year than last for many.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Flooring Xtra is offering New Zealanders ‘style by the square metre’ in its first campaign with Y&R since their partnership in January.
The first results of the GfK Radio Survey of the year are out and it appears the industry has a lot to celebrate as 85 percent of the New Zealand population (10+) tunes into the radio each week. That’s 3.63 million New Zealanders.
When NZ Marketing and TRA asked 75 marketers and 93 agency folk to share their views on agencies from a range of specialist disciplines in an Agency Perceptions survey, Little Giant was found to be the most familiar digital agency and the digital agency the most were hearing good things about. Looking more broadly at what marketers look for in a digital agency, strategic-thinking, an understanding of business needs, creativity and a proactive approach, came up on top. In light of the findings, we ask Little Giant CEO Mark Hurley about how its approach incorporates those values to help clients navigate the rise of digital.
Whittaker’s and Assignment Group are marking New Zealand Music Month by joining forces with up-and-coming local musician/songwriter Jasmine Balmer to create an edible chocolate record.
The death of radio has long been predicted. Just think of that classic hit by The Buggles ‘Video Killed the Radio Star’. Yet, somehow good old radio has managed to sidestep every media tsunami heading towards it, surviving television and now living through the age of music streaming. But, how? We chat to two people pulling strings in New Zealand radio, MediaWorks’ Leon Wratt, and NZME’s Mike McClung as well as AUT’s Dr Matt Mollgaard to find out their take.
The Warehouse Group (TWG) has appointed Omnicom Media Group (OMG) as the single media strategy and buying partner for its family of brands: The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7.
A giant pear-shaped lamb cutlet butchered Auckland’s rush hour traffic this morning causing motorists to salivate at a dangerous rate. The chop was commissioned by Beef + Lamb New Zealand in honour of National Lamb Day, with the company taking it on a tiki tour of New Zealand.
Speight’s and its tagline ‘Good on Ya Mate’ are back on screens like you’ve never seen before. It’s worked with DDB to create a contemporary take on its classic ads with dancing men front and centre.
KPEX has appointed Simon Birkenhead as its new CEO.
Over the weekend Colenso BBDO and Special Group took home respective awards at the APAC Effies in Singapore. Colenso was named runner-up Agency of the Year and both agencies contributed to a haul of five gold, one silver, and four bronze gongs.
It’s no walk in the park measuring an audience in today’s ever-fragmenting media climate. While radio was once a stylish, yet clunky looking box taking up a decent portion of the living area, surrounded by Mum, Dad and their rosy-cheeked 2.5 children, now, we can access radio almost anywhere, anytime, through a range of devices. We tune in to GfK’s Deb Hishon and TRB’s Peter Richardson about how radio audience measurement works, how it stacks up to other media measurement systems, its challenges and what sort of insights GfK’s survey results offer.
YoungShand managing director Duncan Shand discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
Businesses can now easily direct consumers from Instagram straight to its site with the launch of Instagram Shopping. The updates to the popular app now open more opportunities for retailers to connect with online followers.
Phantom Billstickers, Lewis Road Creamery & MBM have teamed up to deliver ‘goodness on a poster’ to launch Lewis Road Creamery’s new breakfast drink.
Diversity over discrimination is the message from Insurance company AIG’s latest campaign starring members of the All Blacks and Black Ferns. We ask Matthew Walker, senior vice president and regional chief marketing officer at AIG Japan, some questions about the campaign.
