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Opinion
Never say ‘Never’ again
Regan Savage reckons there might be something modern brands can learn from the evolution of one of pop culture’s most enduring characters.
News
Show your thinking: entries now open for the 2018 TVNZ-NZ Marketing Awards
The call for entry to the TVNZ- NZ Marketing Awards has opened and the Marketing Association and NZ Marketing/StopPress want marketers of all industries to show their strategy, thinking and results.
Opinion
Why 2018 is the year of experiential marketing
Mango Communications’ Noeline van den Berg takes a look at the importance of impactful real-world experiences during a time of brand clutter.
Partner articles
What keeps me up at night: FCB chief brand officer David Thomason
FCB chief brand officer David Thomason discusses what keeps him up at night in the first of a new series in conjunction with Tech Futures Lab
Partner articles
Walking in their clients’ shoes: Culture & Theory’s creative collision
There might not be any art on the walls yet, but Culture & Theory is making its mark on its new ninth floor home in Auckland’s CBD with plenty of Post-it notes. What appears to be patterns on the wall are, at closer inspection, carefully considered strategies laid out to tackle the unique problems of clients.
News
Spark and TVNZ win Rugby World Cup 2019 rights
Spark and TVNZ’s bid to secure the rights to bring New Zealanders the Rugby World Cup 2019 has been successful.
News
G.J. Gardner Homes aims to go local in new campaign
G.J. Gardner Homes has launched a new brand campaign ‘We’re locals like you’ via 99’s content production unit, The Workshop. The campaign includes six TVC’s shot across the country in a range of community settings.
News
Speak up for safety: WorkSafe aims to improve the country’s health and safety
WorkSafe New Zealand is encouraging Kiwi workers to “get talking” about health and safety with a new campaign via Assignment Group.
News
New Zealand search trends and digital marketing tips for 2018
Pure SEO has released its 2018 New Zealand Internet Search Trends and Insights report, that sheds light on how Kiwis engage with search engines, to inform businesses digital marketing strategies.
News
Watch it wherever, whenever: oOh!media and TVNZ team up to stream Commonwealth Games in malls
oOh!media is live streaming TVNZ’s Gold Coast 2018 Commonwealth Games coverage on its Excite panels in New Zealand shopping centres.
News
The Compendium: 13 April
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Opinion
People vs Facebook: the beginning of the end for big data?
It was 10 April, 2018. Mark Zuckerberg, CEO of Facebook appeared in front of the United States Congress to talk data, privacy and how we should police the internet. 44 senators asked tough questions around privacy policies, business models and consumer protection. Zuckerburg answered honestly and robustly, facing up to criticism, owning up to failures, arguing for net neutrality and outlining plans to “do better”. For a nerd like me, it was fascinating. But what will it actually mean?
News
APN Outdoor brings Commonwealth Games to the streets
New Zealanders wanting to watch the 2018 Commonwealth Games action while out and about will have the opportunity as APN Outdoor brings highlights from the Gold Coast to its digital network.
News
Rebel Sport encourages passion in sport and life
Rebel Sport wants to inspire Kiwis to make the most of each and every day and to do that, its latest campaign showcases someone that lives and breathes that sentiment – rugby player and firefighter Rebecca Wood.
News
An agency for clients’ brands and customers: Scott Coldham explains Colenso’s new model
In the wake of Colenso unveiling its new operating model, featuring Colenso&Co, ColensoCX, Colenso Ventures and Colenso Studios, we talk to managing director Scott Coldham about the new model and how it’s advancing the agency in the face of a changing industry.
Features
Always integrated: Mindfood magazine blows out 10 candles, reflects on its beginning
Setting up a media business during the global financial crisis might sound like a recipe for disaster but Mindfood is this year marking its 10th anniversary. To learn how it’s evolved over the years, we sit down with editor-in-chief Michael McHugh who reflects on the past, the present and the future of the celebrity endowed local and global content-machine.
News
Beacons 2018: FCB Media and PHD set for a big night
The Beacons finalists have been announced and this year it’s FCB Media and PHD leading the finalists with 24 and 20 mentions on the list respectively.
News
KFC invites fans to hang out with Super Rugby players
As the Super Rugby season returns, so have KFC’s rugby-themed campaigns to celebrate the love of the game by rewarding fans for their support – this time by letting them spend time with the players.
Partner articles
Style your space: How Homestyle and Citta decorated their way to the top
A three-year campaign supporting customers to discover their inner stylist and become interior creatives has led Homestyle magazine and Citta design store to claim the top content marketing prize in the Magazine Media Awards. Anna Bradley-Smith spoke to Nicholas Burrowes, general manager of The Pluto Group about the strategy and the impressive results.
News
Commonwealth Games 2018: how advertisers are using serious stories and humour to build support for athletes
ANZ, Pak’nSave and Toyota have released ads to support the Kiwis at the 2018 Goldcoast Commonwealth Games.
News
Poppy Appeal goes virtual, puts focus on mental health
NZME is showing its support for the RSA’s annual Poppy Appeal with a campaign asking its readers and listeners to donate and #PinAPoppy to their social media pages.
Opinion
SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop
Brand Spanking director and creative strategist Mark Pickering and Z Energy creative technologist Spencer Willis wrap up their SXSW experience with what’s on the rise, what was impressive, things that need to stop and things marketers need to do more of.
News
Tatty’s shows off its personality in staff-led campaign
Auckland designer second-hand store Tatty’s has launched a new campaign that puts its enthusiastic and personality-filled staff front and centre.
Movings & Shakings
Josh Moore to step down as CEO/CCO of Y&R
Y&R New Zealand has announced Josh Moore has resigned and will leave the agency to pursue a new opportunity.
News
The Project times its new campaign with the inclusion of new co-host Jeremy Corbett
The Project has released a new campaign which aims to define its role as the 7pm news and current affairs show for viewers. The new launch aligns with the change of hosts as Jeremy Corbett fills the shoes of departing comedian Josh Thomson.
Movings & Shakings
Movings/Shakings: 6 April
Industry happenings at Strategy Creative Christchurch, Century Film Studio, BlacklandPR and Bauer.
News
Dine promises more face-to-face time with your cat
Ever feel rejected by your snobby cat? Dine and Colenso BBDO have come up with a solution – launching a new product, Creamy Treats, to bring cat and owners together, alongside a web app designed to help cat owners know if their pet is really rejecting them.