Adshel New Zealand has announced the launch of Adshel Live Unbundled, a new offering that breaks up its digital packs in the hope of more buying and creative flexibility across the Adshel Live network. 

Clemenger Group New Zealand has announced that Craig Whitehead has resigned as chief creative officer at 99, effective at the end of June.

Interbrand has a new managing director in Andrew Barron and while he settles into his new role, we speak to him about the importance of taking the brand out of the marketing department.

Sky, Lightbox and TVNZ show us how it’s done.

Online clothing retailer Showpo boasts an impressive social media reach, using different platforms to promote its brand to its audience of over two million. The Register spoke to chief marketing officer of Showpo, Mark Baartse, about the best way to market on social media and if he thinks influencers have longevity in a world ruled by ‘likes’.

The circular economy is a hot concept these days, so what better way to embrace this concept than to make food packaging edible, too? Better Burger is serving up burgers this Sunday (aka Earth Day) in one-off packaging made from wafer paper and edible ink.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Lightbox and Spark PR & Activate have given Suits a Kiwi twist, by creating a local version of the American TV show to promote the arrival of its new episodes.

Underwear and lingerie brand Triumph is celebrating women coming together in its global campaign ‘#TogetherWeTriumph’ that’s launched in New Zealand.

Wellington-based digital agencies Springload and Touchtech have announced a merger and will now trade under the Springload brand.

Icebreaker has released ‘Shark Scientist’, the first of three ads for its latest ‘Human Nature’ campaign with Motion Sickness. The two-minute spot focuses on marine biologist and shark enthusiast Riley Elliott.

The rise of digital advertising alongside traditional print forms feed off consumers keeping their eyes on the page or the screen, but what about those who extend their gaze to the sky? It too is an area for advertisers to make their mark and checking in with Fletcher McKenzie, a feigned Kiwi skywriter and a man fanatical about aviation, it’s clear the weather-dependent medium still has its place in the marketing mix.

Raise a glass for WorkSafe, Icebreaker and G.J. Gardner Homes.

G.J. Gardner Homes has launched a new brand campaign ‘We’re locals like you’ via 99’s content production unit, The Workshop. The campaign includes six TVC’s shot across the country in a range of community settings.