Is your brand leaving a lasting impression through sound? StopPress talks to radio advertising expert Ralph van Dijk on the power of audio branding and why some sonic creations stay with the listener longer than others.
Instant Finance and Contagion have launched the Makers of Possible campaign, where its key message to Kiwis is that they are here to help them make their dreams possible.
When Ecoware begun selling its compostable food packaging in 2011, it was a bit of an uphill slog. Words like ‘sustainability’ and ‘the circular economy’ were concepts that hadn’t quite made it into the mainstream vernacular yet, while companies were under no real pressure to change their practices to become more environmentally friendly – but times have changed in 2018. Co-founder James Calver talks the change in attitudes, as well as the changes that still need to happen.
UPDATED: The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign, which highlights the addition of nutrition information panels to product packaging and labelling, is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that the Olympic gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.
Industry happenings at MediaWorks, Saturday and Thrive.
Earlier this month Sky updated its Sky Go App, a move that connects customers with Sky Go on the go, with the addition of catch up TV, box sets and on-demand content on mobile and tablet. We talk to chief product and technology officer Julian Wheeler about how business is going, and what else Sky has to roll out in the next 12 months as it moves forward from a linear TV model and into an expansive network across multiple screens.
NZ Post is set to increase its prices so what does this mean for businesses reliant on its services to reach customers? We speak to magazine publishers about how the increase will affect their businesses and customers, as well as the Marketing Association and members of the banking industry to hear what it means for those sectors.
Energy Online has launched its winter campaign by introducing a new character – a bloke called Steve who delights in taunting his neighbourhood with his summertime vibes during winter.
Tim Wood has finished up his tenure at YoungShand to join R/GA in Sydney, a move that sees him return to his motherland.
Adshel New Zealand has announced the launch of Adshel Live Unbundled, a new offering that breaks up its digital packs in the hope of more buying and creative flexibility across the Adshel Live network.
Just as the marketing industry is changing, so too are the TVNZ-NZ Marketing Awards. The Sector awards, which recognise the best-in-breed marketing within specific industry categories, remain unchanged, but we have added two new Excellence awards – Best In-House Marketing and Long-Term Agency Partnership – and changed some other awards (Best Collaboration, Best Internal Marketing Strategy and Best Purpose-Driven Marketing Strategy) to reflect some of those industry shifts. Think your results stand out? Here’s the thinking behind the changes and what the judges are looking for.
Clemenger Group New Zealand has announced that Craig Whitehead has resigned as chief creative officer at 99, effective at the end of June.
Interbrand has a new managing director in Andrew Barron and while he settles into his new role, we speak to him about the importance of taking the brand out of the marketing department.
Digital Arts Network managing director Stephanie Creasy discusses what keeps her up at night as a part of a new series in conjunction with Tech Futures Lab.
Online clothing retailer Showpo boasts an impressive social media reach, using different platforms to promote its brand to its audience of over two million. The Register spoke to chief marketing officer of Showpo, Mark Baartse, about the best way to market on social media and if he thinks influencers have longevity in a world ruled by ‘likes’.
‘There is a Survivor in all of us’ according to TVNZ’s latest campaign for the second season of Survivor NZ, which will start up on Sunday at 7 pm. And after whispers the show may not return after the first season struggled to retain its audience, the new season has been rejigged and is filled with comical controversy.
The circular economy is a hot concept these days, so what better way to embrace this concept than to make food packaging edible, too? Better Burger is serving up burgers this Sunday (aka Earth Day) in one-off packaging made from wafer paper and edible ink.
Sky TV is giving audiences a taste of the drama in its line-up in a dramatic ‘Poisoned Chalice’ campaign by DDB.
With all 12 stars announced, the promotional videos for MediaWorks’ Dancing With The Stars were released this week featuring a dance-off between the competitors. StopPress speaks to executive creative director Ant Farac about how it’s given the show a new look for this season.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Lightbox and Spark PR & Activate have given Suits a Kiwi twist, by creating a local version of the American TV show to promote the arrival of its new episodes.
Industry happenings at Carat, NZME, Pure SEO, Thick as Thieves and Stuff.
Underwear and lingerie brand Triumph is celebrating women coming together in its global campaign ‘#TogetherWeTriumph’ that’s launched in New Zealand.
March saw another great selection of new ads but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it’s Cadbury with its latest ‘There’s a glass and a half in everyone’.
With the proliferation of agencies in New Zealand, Paul Catmur muses over what makes the perfect partner.
Wellington-based digital agencies Springload and Touchtech have announced a merger and will now trade under the Springload brand.
The modern media environment is characterised by new tools, new channels, new metrics, new audiences and new opportunities. But it’s also characterised by less time, less resource, less expenditure and, in many cases, less readership of the traditional print products. So how has the modern-day magazine editor had to adapt? How are they using their influence and harnessing opportunities? Findlay Buchanan talks to some of the country’s best.
Icebreaker has released ‘Shark Scientist’, the first of three ads for its latest ‘Human Nature’ campaign with Motion Sickness. The two-minute spot focuses on marine biologist and shark enthusiast Riley Elliott.
The rise of digital advertising alongside traditional print forms feed off consumers keeping their eyes on the page or the screen, but what about those who extend their gaze to the sky? It too is an area for advertisers to make their mark and checking in with Fletcher McKenzie, a feigned Kiwi skywriter and a man fanatical about aviation, it’s clear the weather-dependent medium still has its place in the marketing mix.
