The Nielsen National Readership Survey figures for Q2 2017 – Q1 2018 have been released with good news for some and a bumpy ride for others.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Paper Plus is thought to have moved its creative and media accounts to Contagion after more than five years with FCB.

TAB’s ‘Wake up a Winner’ campaign by Y&R and MBM wants New Zealanders to get involved in the hype and excitement surrounding the Football World Cup, despite the time difference with Russia.

Take a bow TAB, Beehive, Electric Kiwi and Air New Zealand.

Volkswagen’s creative account has returned to DDB without a pitch in a move that will see the agency part ways with BMW and Mini. Update: DDB was offered the account as it will be moving into the Giltrap HQ.

For its latest campaign, Air New Zealand helps in the transportation of native New Zealand takahe as part of the Department of Conservation’s recovery programme.

It’s that time of year again, adland has taken the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.

Australian social enterprise company Thankyou is newly launched in New Zealand with a strong narrative of charitable giving and a range of affordably-priced personal care products. But first, it wants customers to literally go above and beyond to promote it.

Marijuana has been legalised or decriminalised in a number of countries and states and a whole heap of entrepreneurs and savvy marketers have jumped on the hashwagon. In fact, some commodity traders have called marijuana ‘the next coffee’, such is its potential as a consumer good. In New Zealand, it may not be too long before the same thing happens, with those wacky-backy-loving liberals from Labour close to letting medical marijuana through in some form and a number of local go-getters are ready to light the fuse and fly high. It seems like a slippery, smoky, skankin’ slope to a free-market free-for-all (and, according to Family First, the inevitable downfall of society). So, given this likely shift, here are some brands that might soon exist.

Nespresso NZ is transporting Fieldays goers to its coffee farms in a VR experience as an extension of its ‘Nespresso Women’ campaign.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Independent power company Electric Kiwi’s new TVC gently takes the mickey out of dubious benefits claimed in the power industry.

The Dominion Post is running a teo reo Maori masthead to celebrate the Maori New Year.

With great data, comes great responsibility, or in the case of the GDPR, great regulations. Sarah Pollock tales a look at GDPR, what it means for New Zealand companies and hears advice from Marketing Association CEO Tony Mitchell.