There’s never been a better time to be a marketer. We’ve got access to tools our forebears would hardly believe, levels of data that allow for finer and finer resolution, while every day exciting new ways to connect with our audiences are devised.
Clint Eastwood and Sarah Jessica Parker are among the names starring in Skinny’s launch of a new ‘Get the Skinny’ brand platform with Colenso BBDO, the first campaign since the agency’s appointment in May.
QMS NZ has secured an expansion in Auckland bus media formats, with more than 500 roadside and kerbside double-decker and single-decker panels to be added to its offering.
Back in April, NZ Marketing magazine/StopPress and the Marketing Association called for the country’s master marketers to submit their entries to the 2018 TVNZ-NZ Marketing Awards. We can now unearth the entries that showed the judges a wealth of strategic brilliance, creative excellence and impressive commercial results as we announce the 2018 finalists.
These companies showed us how they put their tools to use and have made it through as finalists in the 2018 TVNZ-NZ Marketing Awards.
New Zealand Story has released the first three ‘Inside Stories’ for its ongoing series promoting Aotearoa – the Global Film, Ingenuity Film, and Food & Beverage Film. Each video is fronted by a range of highly acclaimed individuals including tech entrepreneurs, scientists, inventors and famous actors, and aims to bridge a narrative about New Zealand that isn’t hobbits, the All Blacks and beautiful landscapes to the rest of the world.
Special Group will soon be putting its mark on the ‘100% Pure New Zealand’ campaign after Tourism New Zealand appointed the agency to work on a project for it.
The second instalment of findings from last month’s StopPress/TRA survey are out. We asked readers for their opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines, and this time we look at what they think is currently most under-rated by marketers.
At StopPress, our goal is to showcase the best work from and the most interesting issues in the marcomms industry. But we’re largely leaving our editorial view out of it this time and letting the analytics do the talking with a new section dedicated to social media success: The StopPress + Zavy Social Scoreboard.
Countdown’s busting out all the rhymes in a new brand platform, its first campaign by Y&R with support from Ogilvy Media.
Robert Harris is telling the story of its founder Bob, with the help of BC&F Dentsu in a colourful, caffeine-fuelled campaign.
Following news of Go Media being awarded the Metlink media partnership with the Greater Wellington Regional Council (GWRC), StopPress touched base with general manager Simon Teagle to hear how the OOH company is faring and how its future is lit up by digital sites.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at TVNZ, Modica Group, NSPR Ltd, 99 and Volom.
Adshel’s digital and technology sales manager, Rick Goodwin, talks about the powerful combination of out of home media and the benefits of digital capabilities, and how it is creating opportunities for advertisers to pinpoint the right message to the right audience at the right time.
TVNZ has launched its campaign for Wellington Paranormal, the mockumentary created by Taika Waititi and Jemaine Clement.
Colenso BBDO has decided to go against the grain and put the title of its newest creative director, Max McKeon, up for debate by adopting whatever title StopPress readers choose.
The Radio Bureau is bringing radio advertising expert Ralph van Dijk to New Zealand for a free seminar, in Auckland and Wellington, to help creatives and copywriters make the most out of client radio campaigns.
Digital ad placement can be challenging with programmatic buying decreasing the visibility on where an ad is ultimately placed. Nick Whitehead, senior manager of client development at Nielsen, talks about how their ad intelligence solutions are shedding light in this area.
Be who you want to be, but don’t make a song and dance about it.
FCB is showing it believes in the power of brand building by promoting its work and Cultural Codes in local media.
This year at Cannes, a Grand Prix was awarded in every category but one (Pharma), and two categories, Film and Outdoor, awarded two winners each. We take a look at the standout work
Jetstar’s helped old bandmates play together again its latest campaign via BC&F Dentsu.
Saatchi & Saatchi has been appointed as the agency for the Ministry of Justice’s anti-money laundering initiative alongside Starcom, which won the media component of the pitch.
A round up of what companies have done following the birth of Neve, the daughter of Prime Minister Jacinda Ardern and her partner Clarke Gayford.
Hot from the printers, the latest issue of NZ Marketing arrived on our desk this week and will soon be on its way to subscribers. Examining all things media, its 100 pages take a look at what’s hot, what’s not, what’s changing and what the future might looks like.
Over the weekend, Colenso BBDO saw Gold once again, as it collected its second, this time for Pedigree’s ‘The Child Replacement Programme’.
The New Zealand Government’s Office for Seniors and FCB marked World Elder Abuse Awareness Day with a print campaign hidden behind crosswords.
Jeff Harris, creative director of Track NZ, reflects on his experiences judging “Caples 2.0” and points out the variety of stand-out work.
