TV might be on the way down according to NZ On Air’s Where Are The Audiences Report 2018, but, it’s yet to be eclipsed by any other platforms. Meanwhile, newspapers have felt the force of digital with online video viewers overtaking newspaper readers.
The future is here, or is it? Vodafone’s new campaign by FCB takes a look at how far we’ve come and how far we have to go.
For those who keep a close eye on their KiwiSavings, it was grim start to the year with most KiwiSaver funds dipping troublingly into the red. Things have bounced back in recent months however and with a few new, innovative players entering the market, big players talking themselves up and new rules around providers having to disclose the actual amount paid on fees rather than just a percentage, the KiwiSaver market is suddenly looking a lot healthier and far more competitive. Juno and Pie Funds are the latest to try and shake things up with a new flat-fee option.
Next week BNZ will be closing its doors for a day in the ninth year of its ‘Closed for Good’ campaign, which according to the ad by Colenso BBDO, sees the bank’s staff share their financial know-how with New Zealanders.
EECA has appointed Clemenger BBDO Wellington to take on the role of marketing and communications strategic partner.
It’s been 26 years since Shortland Street started on New Zealand screens, and now it’s getting an injection of song and dance. Shortland Street – The Musical starts in Auckland this November, before touring the country in 2019. We talk to writer Guy Langford and director Simon Bennett about what that soap will look like on the stage.
Out-of-home revenue grew by one percent to $55,098,516 (gross media revenue) in the first six months of 2018 according to the latest report from the Outdoor Media Association of New Zealand (OMANZ).
Careful where you walk, Resene appears to have spilt some paint in an out-of-home campaign via ICG and Adshel.
Heart of the City has painted Auckland’s central city streets with posters this week and is taking over screens with a series of videos in a new campaign by Colenso BBDO and OMD.
My Food Bag has launched a brand new marketing campaign with Saatchi & Saatchi, and this time Nadia Lim isn’t at the helm, but a brussels sprout.
Jeremy Hunt, a director at Brand Spanking, shares his takeaways from the Experiential Marketing Summit in San Francisco.
Keep New Zealand beautiful is sharing its mission to clean up the country with primary school students through a new ‘Litter Less’ programme with Spark PR & Activate.
VMO is sporting a new-look logo this week alongside a supporting brand position focusing on the delivery of engaged audience.
New Zealand’s biggest news publisher Stuff could soon be under new management. After more than 150 years in publishing, its Australian parent Fairfax Media would cease to exist after a mega-merger with entertainment company Nine. Mediawatch looks at what that might mean for the news business here.
NZ Transport Agency, Clemenger BBDO and Steve Ayson ponder a great dilemma in the latest ‘Legend’ series ad that sees mateship remedy a potentially dangerous drink-driving situation.
After nearly three decades on air, The Rock’s had a facelift with a new logo. Gone is the squiggly text and in its place, a slick, modern approach in the familiar black and red colouring. We talk to the station’s content director Brad King about how the new logo represents 27 years of evolution while retaining its tongue in cheek irreverent humour.
If you think anyone aged 50+ is old, past their use by date or is simply boring think again. 50 is only the halfway point and there’s a heck of a lot of life left. Consultant Richard Poole shares how the demographic is made up of tech-savvy, travelling and entrepreneurial individuals.
Current Red Bull X-Fighters champion Levi Sherwood is no stranger to a bit of Red Bull branding. Now the freestyle motocross rider has become the branding in a cool new collaboration with the energy drink.
The cover of Idealog’s 2018 Tech Issue is a truly collaborative affair. It began as a brief from the Idealog team to create an artwork that represented New Zealand’s technology sector reaching new heights. This was given to 3D motion graphic artist Guangyu Li, who brought the idea to life with creative direction from Idealog’s lead designer Wade Wu, before Staples VR took that idea even further with the help of AR. Here’s how it happened.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The new Smiths City ‘100 years’ ad campaign is part of a wider promotion by the retailer to celebrate the milestone.
Last month, the ZM Drive Show got a shake-up with two new hosts Bree Tomasel and Clint Roberts taking over. With Tomasel joining from Australia and Roberts joining from George FM, we check in to see how their new station is treating them, the differences between radio in New Zealand and Australia, and how they’re serving their audiences with digital.
We’ve all read various articles and heard chatter about the movement of agency services going ‘in-house’, moving into a consulting firm and/or being automated. Some of these changes are obviously justified but there’s some evidence that companies that move agency functions out of agencies may well end up producing worse work rather than better work. According to Simon Bird, it suggests there’s a sweet spot somewhere between idiot and global expert where open-mindedness and curiosity is maximised.
TRA head of strategy Colleen Ryan takes a look at Kiwi’s fair and respectful nature.
In the first of this four-part series, StopPress speaks to Augusto – which has led the curve in content strategy and creation for more than 10 years – about some of the rising trends in content marketing. First up, the rise of How-to’s.
Everybody knows what Kiwi kids are (Weet-Bix kids, of course) and Sanitarium’s new brand campaign for the beloved breakfast food celebrates just that.
Our very own Julian Dennison is back starring as Humphrey in the latest Australian Lynx campaign, playing off trans-Tasman rivalry to launch the new Lynx New Zealand.
The Edge’s Dom, Meg and Randell have shown themselves in a new light, with the trio attempting to parody familiar movies for a new campaign.
Taking inspiration from the retired ORCAs, The Radio Bureau has launched the Student Outstanding Radio Creative Awards, challenging advertising students to explore the creative possibilities of radio by creating an outstanding radio commercial for a specific brand.
