Taking a look back at the state of social media in the month ending 18 August, it was product- and giveaway-themed posts that nabbed the standout top three Facebook posts on the Zavy + StopPress Social Scoreboard. Whittaker’s Auckland Airport launch weighed in heavily at 14,000 likes and over 900 shares on Facebook, meanwhile, Harvey Norman’s Dyson vacuum giveaway gained 13,000 comments and McDonald’s came in at third place with 6,200 likes for its $5 combo deal.

Standard Media Index (SMI) has released data on ad spend for 96 product categories across all major media, enabling accurate media mix modelling and advertiser category benchmarking. Of the 10 categories shared with StopPress, ad spend appears to be on the way down.

Airbnb has launched a new feature – Experiences – in New Zealand for the first time, allowing entrepreneurial local hosts to put forward niche experiences people can’t find anywhere else. Idealog talks with New Zealand company manager Sam McDonagh about what this new feature means, how hosts can use the platform to become micro-entrepreneurs, and more.

Oceania Healthcare’s latest ad by Rainger & Rolfe harnesses the power of music.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Sky TV has reported a $240.7 million loss in the year to June 2018, against a profit of $119.3 million. The profit, before a goodwill impairment charge, is an increase of 2.6 percent on the previous year.

NZME’s profit is down by more than half as revenue fell in challenging market conditions

Solar energy provider Sunergise has installed a solar PV system at Assembly in Auckland to power the creation of Colenso BBDO’s ad for the PepsiCo Sunbrites brand.

Grin Natural, a 100 percent natural New Zealand made toothpaste brand, recently launched a nationwide campaign to help Kiwi kids in need. Idealog spoke with Grin Natural marketing manager Paul Stokes and general manager and co-founder Tara Tan about its eco-friendly toothbrushes and natural toothpaste, how the company came about, and the urgent need to improve the dental health of kids around the country.

We asked the folks on the NZ Radio Facebook page to share their favourite ad jingles with us and here’s what they came up with.

With his place in New Zealand’s magazine industry hall of fame firmly cemented, former colleagues and friends look back at the pioneering Warwick Roger, who died this week aged 72.

A round of applause for Vodafone, Scapegrace by Rogue Society Distilling Co and Molenberg.

Ooh Media announces double-digit revenue growth for first half of 2017, Adshel New Zealand announces an expansion with the addition of ‘Adshel Live Panoramas’, APN Outdoor puts up a large format digital sign in Ponsonby and Halo Media launch a digital billboard in East Tamaki.

It’s time to dust off the leather jackets and the camo gear for BOTAB 2018 ‘Battle of the Renegades’, featuring nine agencies showing off their musical skills in the hope of coming out on top. Tickets are on sale now.