The New Zealand Book Council (NZBC) is on a mission to improve the country’s literacy rates so it’s teamed up with Colenso BBDO to encourage Kiwi kids to read books that inspired their favourite movies.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
VTNZ’s gone post-apocalyptic in a new brand platform, its first work with FCB, introducing its new (anti)hero Road Commander and his weapon-laden battlewagon.
The Nielsen National Readership Survey figures for Q3 2017 – Q2 2018 have been released with happy news for some, and a tough road ahead for others.
Responding to the ongoing Byron Sharp versus Mark Ritson debate about the value of brand perceptions, TRA business director Greg Sampson takes a look at how the context is key.
Members of the New Zealand magazine industry were out in their finest last night at the Bruce Mason Theatre to celebrate the achievements of the past year at the 2018 Webstar Magazine Media Awards.
Subaru and BC&F Dentsu have been recognized for their 22-year partnership, with the pair declared the most successful marketing partnership across Asia-Pacific at the annual APAC Marketing Awards event.
While he has been busy starting controversies and stroking his billions, a Tesla competitor has taken aim at Elon Musk.
Broadcasting Minister Clare Curran has resigned as a Minister, saying the “pressure has become intolerable”.
In this look at the Zavy + StopPress Social Scoreboard, we take a look at the importance of tying brand activity into issues New Zealanders care about.
Industry happenings at Pead PR, NZME and Audacity PR.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Jim Moser, CEO of Clemenger Group New Zealand, is stepping down from his role after 10 years at the helm. He will be taking on a new Group role while Jim Gall takes over the CEO position.
Mike’s put almost nothing into everything he’s ever done, but, when he meets Mandy, he finds out that almost nothing can mean everything to someone else – just like the minimal effort it takes to be part of the One Percent Collective.
Josh Borthwick, Stuff’s new commercial director – direct & agency, takes a look at Stuff’s coverage outside New Zealand’s main centres.
Aamplify Partners managing partner Samuel Williams explains how the marketing services firm has been saved by a management buy-out.
FCB is back at it with the self-promotion, this time championing its tagline ‘The Change Agency’ by suggesting Auckland Airport visitors change their undies, image and advertising.
With 37 years of business behind it, PlaceMakers has refreshed its brand positioning through agency Chemistry.
What do Janis Joplin, Jimi Hendrix, Amy Winehouse and Kurt Cobain have in common? They are tragically all part of a macabre union: The 27 Club. Now, Lifeline and DDB have flipped the infamous club on its head with the launch of The 72 Club.
Production company Plus6Four has teamed up with Flying Fish to create Alibi, a crime drama series running on TVNZ Ondemand with supporting social media content. StopPress sits down with Hannah Marshall and David de Lautour, two of the trio that makes up Plus6Four, to hear how the series is capitalising on the popularity of online platforms, keeping viewers on their toes and is written for its Kiwi audience.
The IABNZ Awards winners were announced at the second annual gala dinner at the MOTAT Aviation Hall in Auckland on 30 August.
Stuff is challenging stereotypes in a new campaign that puts the spotlight on South Auckland’s Ōtara, by showing its diversity, examining its potential and giving a voice to its residents.
The next chapter of Sparks’ ‘Little Can Be Huge’ campaign has been released, and it shows kids using the power of voice technology to find out if what they’ve been told is true.
The Farmers Santa Parade has long been an iconic symbol that signals the start of the New Zealand summer. Incredible floats grace our streets that have been intricately designed, planned, and orchestrated by Peter Taylor, the man behind the creations since 1972.
PHD has announced that chief executive Louise Bond will transition into the role of chairperson for PHD New Zealand in November. The agency will work through the process of selecting a new chief executive over the coming months with Bond’s guidance.
Insurance comparison website LifeDirect by Trade Me has used the untimely death of its cartoon mascot – Simon the sloth – to raise awareness of the importance of insurance cover.
The Advertising Standards Authority (ASA) is launching an advertising campaign across media platforms this week.
The Signoffs from 99 have taken the title of Battle of the Ad Band 2018 champions in front of a sell-out crowd at Galatos.
Industry happenings at Callaghan Innovation, TRA, Yahoo Finance, WeAreTenzing, Colenso BBDO and Curious.
