Influencers have always been a tool within traditional advertising, now the rise of social platforms has seen the popularity of them significantly increase in the content marketing toolbox, and with good reason. With purchase now only a click away, the right endorsement from the right person can change a brand’s fortunes overnight. In this episode, we’re looking at the changing world of influencers.
Shoppers are being treated to a fragrant sensory experience with Ti Ora’s specially-built oOh!media retail panels, showcasing three of its tea flavours.
Aamplify Partners managing partner Samuel Williams says reports the agency has shut its Auckland offices’ doors are exaggerated.
Creative agency EightyOne has won the account for online electricity retailer Powershop Electricity.
A round of applause for Sunergise, Oceania Healthcare and Seed Force.
For 33 years, Cindy Gallop has worked as a brand and business innovator alongside her MakeLoveNotPorn startup and IfWeRanTheWorld platform. Following her talk at the Adobe Symposium – a showcase of strategies for bringing together creativity and data to transform and deliver incredible experiences – we sat down with her to get her take on the technology in the hands of marketers, the industry’s diversity issue, the opportunity to take control off the tech giants and how we should be inventing the future.
TRA head of strategy Colleen Ryan takes a look at New Zealanders’ sense of humour.
Taking a look back at the state of social media in the month ending 18 August, it was product- and giveaway-themed posts that nabbed the standout top three Facebook posts on the Zavy + StopPress Social Scoreboard. Whittaker’s Auckland Airport launch weighed in heavily at 14,000 likes and over 900 shares on Facebook, meanwhile, Harvey Norman’s Dyson vacuum giveaway gained 13,000 comments and McDonald’s came in at third place with 6,200 likes for its $5 combo deal.
Standard Media Index (SMI) has released data on ad spend for 96 product categories across all major media, enabling accurate media mix modelling and advertiser category benchmarking. Of the 10 categories shared with StopPress, ad spend appears to be on the way down.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
Ask any industry know-it-all and they’ll tell you: In 2018 marketing is all about activating brands online. With bene ts like pinpoint audience targeting, utterly transparent reporting and real McCoy ROIs, digital is where it’s at and the big, beautiful brand-building productions of yesterday are well and truly becoming a thing of the past.
But is that actually the case? Have marketers really turned their backs on the big budget mainstream campaigns of old? Is there still a place in the market for the cinematic TVC? And are brands still willing to play the long-game of identity building?
Airbnb has launched a new feature – Experiences – in New Zealand for the first time, allowing entrepreneurial local hosts to put forward niche experiences people can’t find anywhere else. Idealog talks with New Zealand company manager Sam McDonagh about what this new feature means, how hosts can use the platform to become micro-entrepreneurs, and more.
Oceania Healthcare’s latest ad by Rainger & Rolfe harnesses the power of music.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
Industry happenings at Pead PR, The Social Club and Energi.
Following a loss in its FY2017 results, TVNZ’s finances are on the rise again, with the company reporting net profit after tax up 265 percent to $5.1 million, and revenue up 0.6 percent to $318.5 million.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Sky TV has reported a $240.7 million loss in the year to June 2018, against a profit of $119.3 million. The profit, before a goodwill impairment charge, is an increase of 2.6 percent on the previous year.
NZME’s profit is down by more than half as revenue fell in challenging market conditions
Solar energy provider Sunergise has installed a solar PV system at Assembly in Auckland to power the creation of Colenso BBDO’s ad for the PepsiCo Sunbrites brand.
ASB’s Simon Tong has moved seats to the newly created role of executive general manager of digital, data and brand from his role as executive general manager of technology, innovation and payments.
Stuff has announced the appointment of Phillipa Cameron to the new executive role of chief customer officer (CCO).
In the wake of news breaking about Ooh Media winning the bidding war to acquire Adhsel from Here, There & Everywhere (HT&E) we take a look at what the move means for the local market. UPDATE: The Australian Competition and Consumer Commission’s (ACCC) decided it will not oppose the acquisition.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
Managing director at JustOne Ben Goodale takes a look at the increasing distrust of online data security and how to secure data privacy for future generations.
Augusto has welcomed Aimee McCammon its team as managing director alongside a plethora of new appointments as the agency’s New York office expands.
As part of our regional rundown series, Anna Bradley-Smith is looking at the regional media owners and agencies making hay while the sun shines and possibly inspiring others from the big smoke to follow suit.
Grin Natural, a 100 percent natural New Zealand made toothpaste brand, recently launched a nationwide campaign to help Kiwi kids in need. Idealog spoke with Grin Natural marketing manager Paul Stokes and general manager and co-founder Tara Tan about its eco-friendly toothbrushes and natural toothpaste, how the company came about, and the urgent need to improve the dental health of kids around the country.
We asked the folks on the NZ Radio Facebook page to share their favourite ad jingles with us and here’s what they came up with.
TVNZ news presenter Greg Boyed has died while in Europe with his wife and youngest child.