News
Sharks and lightning: expect the unexpected in LifeDirect’s new campaign
Following the sad demise of mascot Simon the sloth, LifeDirect by Trade Me has gone for the unexpected in its newest brand campaign by Y&R.
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News
What’s your mark of progress? ASB showcases its customers’ stories
ASB’s launched another round of its business banking campaign with True, and this time it’s put the spotlight on its customers, with Pic’s Peanut Butter, Burger Burger, Farmlands and others sharing their business progress.
News
Social enterprise shows how VR can save New Zealand’s endangered birds
For Conservation Week this week, social enterprise Squawk Squad and virtual reality studio M Theory have joined forces to go into the classroom and get children excited about saving New Zealand’s native birds through VR technology. The experience takes the viewer through a forest journey alongside a robin bird, who encountering friends and predators along the way.
Features
Follow the money, part three: Where New Zealand’s news media is finding pots of funding gold
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
News
NZME secures eight News Media Awards in Australia: News Corp leads winners
NZME was the most successful New Zealand brand at the News Media Awards in Sydney last week, with News Corp topping the honours taking home the 2018 News Brand of the Year.
News
Seat appoints DDB to rev up its presence
After launching in New Zealand last year, Spanish car brand Seat has appointed DDB as its creative agency to grow its presence in the local market. DDB’s is now a garage home to Volkswagen and Seat.
Opinion
Connon Bray: “The debate was misdirected”
TRA partner Connon Bray weighs in on the Byron Sharp versus Mark Ritson debate, deciding both marketing giants are wrong.
Partner articles
Digitising New Zealand’s SME community: Yellow launches marketing subscription service
“It’s not a matter of if, but when,” says Yellow chief marketing officer Bruce Pilbrow on businesses undergoing a digital transformation. For the past 60 years, it’s been serving New Zealanders and their businesses alongside its own transformation and now it’s ready to impart that experience onto SMEs.
Movings & Shakings
Brett Henshaw appointed managing director of Fonterra Brands, New Zealand
The Fonterra Co-operative has a new managing director of Fonterra Brands, New Zealand in Brett Henshaw.
News
TVNZ-NZ Marketing Awards 2018: Kevin Bowler inducted into Marketing Hall of Fame
The ability to tackle change head-on is a trait most successful people share. And throughout his career, Kevin Bowler has never shied away from a challenge.
News
OMD wins SkyCity jackpot
OMD has won the SkyCity media account following a competitive pitch, with work commencing immediately.
News
Summer’s coming: The Warehouse launches refreshed TVCs
The Warehouse is taking a refreshed approach to its marketing, with its latest TVC by DDB promoting a new attitude and new goals for its customers.
Movings & Shakings
Movings/Shakings: 14 September
Industry happenings at NZME, realestate.co.nz and Charm.
News
Take a look inside NZ Marketing’s ‘2018 Awards Issue’
Hot off the printers, the latest issue of NZ Marketing is out now featuring all the winners of the 2018 TVNZ-NZ Marketing Awards winners and a close look at the state of New Zealand’s marcomms landscape.
News
TVNZ-NZ Marketing Awards 2018: the New Zealand Automobile Association and AA Insurance crowned Supreme
Last night, at the Cordis Hotel, the New Zealand marketing industry celebrated the best in business. And while there was plenty of success on show, it was The New Zealand Automobile Association and AA Insurance that took out the Supreme Award, while Simon Jarvis from New Zealand Racing Board (TAB) was named Marketer of the Year.
News
The Compendium: 14 September
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Partner articles
Give us your brand’s wish list: How sponsors can get involved in the Farmers Santa Parade
“It’s the most wonderful time of the year” sang Andy Williams to ring in Christmas, and while his song referenced carolling out in the snow, New Zealand and its summer-weather don’t miss out on the fun. One of the local celebrations setting the Christmas tone is the Farmers Santa Parade.
News
2018 Winners
These companies showed us how they put their tools to use and have been crowned winners at the 2018 TVNZ-NZ Marketing Awards.
Opinion
Colleen Ryan explores the balanced diet of marketing
Responding to the ongoing Byron Sharp versus Mark Ritson debate about the value of brand perceptions, TRA partner Colleen Ryan takes a look at how brands need to get the balance of marketing just right.
Features
Follow the money, part two: Where New Zealand’s news media is finding pots of funding gold
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
Partner articles
Kathmandu and Duffy all big names at the 27th Annual ACA Awards
The Australasian Catalogue Association (ACA) hosted its 27th Annual ACA Awards last Friday night highlighting a strong focus on effective marketing with the addition of new categories – Point of Sale, Customer Insights and Corporate Social Responsibility. New Zealand retailers entered in the open categories and taking on their Australian colleagues.
Opinion
The upside of alienation—Have your say
Was Nike’s ‘Dream Crazy’ campaign featuring Colin Kaepernick a poor decision or an astute understanding of Nike’s target market? Graham Medcalf takes a look. PLUS: Share your thoughts.
Features
Can tech save te reo Māori? These entrepreneurs think so
As the proverb says, ko taku reo taku ohooho, ko taku reo taku mapihi mauria (“my language is my awakening, my language is the window to my soul”). And while there is plenty of attention being placed on our native tongue during Māori Language Week – and an increasing interest from Pākehā in learning the language – Census data shows the number of people who can hold a conversation in te reo Māori on the decline. Many are looking to new technologies for revitalisation – and in the hope that it could get new speakers on board, too.
News
Priceless: Specsavers finds the value of eyes
In response to a growing concern that New Zealanders aren’t taking preventative measures to look after their eye health, Specsavers has launched a new ‘Priceless Eyes’ campaign via Cummins&Partners.
News
Te wiki o te reo Māori: see the brands embracing the country’s native tongue
The theme of year’s Māori Language Week is, ‘Kia Kaha Te Reo Māori’, which is about strengthening New Zealanders’ use and knowledge of the native language. With 2018 bringing with it a record number of Kiwis looking to learn te reo, we take a look at how brands are celebrating Te wiki o te reo Māori.
News
Ads of the week: 11 September
A round of applause for Lumino, VTNZ, The Warehouse, One Percent Collective and Toyota.
News
From the page to the screen: The New Zealand Book Council pushes books through popular films
The New Zealand Book Council (NZBC) is on a mission to improve the country’s literacy rates so it’s teamed up with Colenso BBDO to encourage Kiwi kids to read books that inspired their favourite movies.
Features
Follow the money, part one: Where New Zealand’s news media is finding pots of funding gold
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
News
VTNZ meets Mad Max in first campaign by FCB
VTNZ’s gone post-apocalyptic in a new brand platform, its first work with FCB, introducing its new (anti)hero Road Commander and his weapon-laden battlewagon.