Subaru New Zealand managing director Wal Dumper was one of this year’s TVNZ-NZ Marketing Awards’ finalists for the ‘Marketer of the Year’. We had a chat with him about how the brand has changed since he joined the company in 1996, why he got into marketing and how he runs his team.
Natural cleaning product company Living Green has launched a campaign introducing its latest range of products via BC&F Denstu.
With a career spanning more than three decades and across multiple sectors, Kevin Bowler has worked hard to add value to businesses throughout his working life. From his days in marketing at Telecom to his time at the helm of Tourism New Zealand, Bowler has had a focus on leading the transition to digital and the modern world. Now the chief executive of My Food Bag, Bowler is the 2018 inductee into the TVNZ-NZ Marketing Hall of Fame.
It was arguably the most heated election of 2017, with campaigners canvassing citizens tirelessly and debates around the watercooler reaching fever pitch. And it was not without its share of scandal, with fraudulent votes prompting an investigation to trace the IP address of the perpetrator. The political backstabbing and backdoor deals were all to elect one bird-brained candidate the winner: the kea. Now, Forest and Bird’s Bird Of The Year competition is back for another round. Communications advisor Caitlin Carew has a chat about how social media has become such an effective tool at raising awareness for our feathery endangered friends.
Looking at September’s social media activity, it’s a familiar sight of Air New Zealand holding the lead, however, across Facebook, Twitter and YouTube there’s been some competition for the top spot.
Toyota has launched a campaign ‘Nothing’s changed, except everything’ to celebrate the launch of its latest Toyota Corolla.
As part of our Programmatic Guide, KPEX’s primary programmatic partner AnnNexus takes a look at trust, Google, Facebook and GDPR.
EightyOne has had some fun with perceptions of US president Donald Trump by creating TrumpFace, a font reflecting his vocabulary.
NZME has appointed Nikki Stevens as the general manager of its Wellington and Australia agency team.
Michael Goldthorpe takes a look creativity and how it’s not a numbers game.
The Commercial Communications Council has announced 100 Effie finalists across the 17 categories for 2018 and DDB, Colenso BBDO and Special Group lead the way.
Insight and analytics agency TRA has won gold at the ESOMAR Research Effectiveness Awards for its segmentation work with Paymark.
Stuff is changing its Sunday Star-Times from broadsheet to compact format, following on from the company shifting all nine daily newspapers to compact in April.
From early 2019, Y&R will be VMLY&R after news broke this week that WPP is consolidating the creative agency with its digital agency VML.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at ICG and Bauer Media, Auckland Council, Exponential Interactive and Studio 7.
Big data is everywhere. Information floods organisations constantly, coming from external and internal sources. However, there’s also increasing ability for organisations to extract value from information using AI. We speak to Jodie Sangster, CMO Lead at IBM Watson, about how AI will support the day-to-day life of marketers.
Radio New Zealand will be celebrating with the latest round of GfK results showing it reaches 705,800 New Zealanders (10+) each week. StopPress talked with David Allan, head of radio and music, about the reasons behind the station’s growth, line-up changes and the importance of digital.
Next month, Auckland’s Shed 10 will be taken over by the next generation of female leaders to hear from industry experts, pioneers and game changers at the Femmepire Summit of 2018.
The latest Sony Pictures superhero movie gets some out-of-door love via Phantom Billstickers.
Fair to say, 2018 has been the year of the single-use plastic bag – or more so, no single-use plastic bags. While retailers, such as supermarkets, have been spear-heading the movement, publishers are now getting on board thanks to environmentally-friendly wrap Compostic.
As part of our Programmatic Guide, full-service programmatic trading desk Acquire Online takes a look at media supply chain, precision targeting, and connecting the marketers to the consumer.
The head of News and Current Affairs at Māori Television has resigned, but the network says it has nothing to do with the proposed restructure.
NZME has appointed long-time MediaWorks marketer Katie Mills as the new chief marketing officer.
In just a few short years, Rebecca Barnett has managed to make a name for herself at Loyalty New Zealand as a stand-out marketing executive and all-round team player. Working with the Fly Buys Rewards team has seen Barnett go from strength to strength and this Rookie Marketer of the Year is only just getting started.
Kiwibank is looking to the future in the latest campaign created in collaboration with The Enthusiasts.
From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry’s attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.
Congratulations to Contact, Bay Audiology, Flight Centre New Zealand and Ministry of Education.
Dot Loves Data will soon be advancing the use of artificial intelligence and machine learning algorithms with up tp $15 million in funding from Callaghan Innovation.
