The Health Promotion Agency is on a mission to reduce smoking among New Zealanders. Its long-standing partnership with Smokefreerockquest has been a great way for it to both decrease youth smoking rates and help launch the career of talented Kiwi musicians. We take a look at this year’s best use of sponsorship winner.
With New Zealand’s diverse society, SkyKiwi chief executive Ally Zhang explains how it’s helping Chinese arrivals feel at home, while also taking New Zealand to the rest of the world.
WorkSafe has enlisted the help of an aspiring Māori comedian D’Angelo Martin in its latest campaign to help communicate directly to young workers.
The ongoing investigation into New Zealand’s absence from maps of the world continues in the latest star-studded video from Tourism New Zealand.
TBWA\NZ executive creative director Christy Peacock has resigned from his position and is departing the agency after three years.
Spark’s head of brand, communications and experience Sarah Williams is no stranger to thinking long-term when it comes to marketing. As one of this year’s TVNZ-NZ Marketing Awards ‘Marketer of the Year’ finalists, we spoke with her about how Spark continues to add value for its customers and celebrate the country’s uniquely New Zealand qualities.
New Zealand Police have released a follow-up campaign to last year’s ‘The World’s Most Entertaining Recruitment Video’, with ‘Breaking News, a recruitment video encouraging diversity.
One year on from her pledge to offer more local content than ever before, TVNZ director of content Cate Slater says the investment in local has paid off.
Last night, TVNZ and its agency and production partners gathered at Auckland’s ASB Waterfront Theatre to cut the ribbon on a new season lineup. But as much as it was a celebration of what’s to come, it was a chance for the broadcaster to look back on its pledge from a year ago to invest in both OnDemand and local content.
The Pond has announced a new immigration service for client and talent with the hire of Fiona O’Sullivan.
Media company NZME has called it quits on its attempts to merge with rival Stuff to form a mega-media company.
Adshel New Zealand has announced the completion of phase four of its digitalisation strategy, expanding the Adshel Live network with an additional 60 screens, taking the national digital roadside network to 283 screens.
New Zealand-based design and technology studio Rush has been awarded Best Customer Experience Partner (Technology or Advisory) at the annual CX Awards held in Sydney.
The time between leaders is a dangerous one. In medieval times they’d gloss over it by having messengers shout ‘The King is dead! Long Live the King!’ Which roughly translates as: ‘Yes, the king may have snuffed it, but don’t even think about getting uppity because the new one has already moved into the castle and is busy sharpening his favourite axe.’ BC&F Dentsu chief executive Paul Catmur takes a look at industry’s changing guard.
These days, a brand-agency partnership lasting, say, five years is impressive. Yet, at 22 years, Subaru and Barnes, Catmur & Friends Dentsu’s working relationship has lasted a small lifetime. We take a look at this year’s long-term agency partnership winner.
Announced at the Effies on Thursday, the Commerical Communications Council has launched a new book by Peter Field which urges marketers and business leaders to understand how overly sales-led advertising is negatively impacting their business in terms of long-term growth and profitability.
Ben Goodale, managing director of JustOne, will leave the agency at the end of the year to take a career break. This change means JustOne is taking the opportunity to relocate to Richmond Road and co-locate offices with 99 and Raydar.
Industry happenings at Ipsos New Zealand, Ogilvy and Harvey Cameron.
A round of applause for Warehouse Stationery, New Zealand Breast Cancer Foundation and Kathmandu.
The New Zealand Breast Cancer Foundation and Colenso BBDO had to quickly alter their latest campaign after receiving complaints about the use of the word ‘contagious’ – but Colenso BBDO creative director Maria Devereux doesn’t want the small controversy to take away from the campaign’s message: every eligible woman in New Zealand should be getting mammograms.
Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards in association with TVNZ.
Tonkin + Taylor customer experience advisor Briana Millar continuously upskills to put as much as she can into her work. After starting in an administrative role, she’s worked her way up and has already proved herself be a real asset to the industry and was one of this year’s TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists. We chat with her about the journey so far.
The ideas, systems and social behaviours of people come from the context of culture. As large cultural shifts take place globally, it’s more important than ever for brands and marketers to stay on top of the constantly evolving changes as they land on our shores. StopPress spoke with marketers from ANZ New Zealand and Westpac New Zealand, as well as Colleen Ryan, partner at TRA, about the importance of culture in marketing, how to use culture to make impactful messaging, and the results that come from companies looking outwards.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Kathmandu has set its sights on the world, with its first-ever global brand campaign, ‘Kathmandu World Ready’, developed by its in-house creative team.
Innovating and staying ahead of the curve in the electricity market isn’t easy. Trustpower knew it needed to act quickly if it wanted to slow its customer churn rate – and that’s when it found its ‘light bulb’ idea. We take a look at this year’s TVNZ-NZ Marketing Awards long-term excellence award winner.
Warehouse Stationery has launched its latest spot featuring a stationery ranger and a horse made out of Blu Tack.
The publisher’s new digital platform is the ultimate destination for all things beauty.
With summer on the way, September showed us a whole hoard of new campaigns being launched. While there was plenty to choose from, it VTNZ with was its ‘Road Commander gets a WoF’ TVC by FCB that picked up the Colmar Brunton Ad Impact Award.
The Māori media sector is set to be reviewed for the first time since 1998. A policy initiative has been announced, titled “Māori Media Sector Shift”, that will include Māori Television, the Māori radio network and Te Mangai Paho.