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News
Spark’s Sarah Williams talks long-term brand building
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Spark’s head of brand, communications and experience Sarah Williams is no stranger to thinking long-term when it comes to marketing. As one of this year’s TVNZ-NZ Marketing Awards ‘Marketer of the Year’ finalists, we spoke with her about how Spark continues to add value for its customers and celebrate the country’s uniquely New Zealand qualities.

Opinion
Paul Catmur: The Death of Stalin
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The time between leaders is a dangerous one. In medieval times they’d gloss over it by having messengers shout ‘The King is dead! Long Live the King!’ Which roughly translates as: ‘Yes, the king may have snuffed it, but don’t even think about getting uppity because the new one has already moved into the castle and is busy sharpening his favourite axe.’ BC&F Dentsu chief executive Paul Catmur takes a look at industry’s changing guard.

News
Cutting above the noise: Colenso BBDO call on family members for Breast Cancer Awareness Month
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The New Zealand Breast Cancer Foundation and Colenso BBDO had to quickly alter their latest campaign after receiving complaints about the use of the word ‘contagious’ – but Colenso BBDO creative director Maria Devereux doesn’t want the small controversy to take away from the campaign’s message: every eligible woman in New Zealand should be getting mammograms.

News
Tonkin + Taylor’s Briana Millar talks carving out her niche in the industry
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Tonkin + Taylor customer experience advisor Briana Millar continuously upskills to put as much as she can into her work. After starting in an administrative role, she’s worked her way up and has already proved herself be a real asset to the industry and was one of this year’s TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists. We chat with her about the journey so far.

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