
Industry happenings at Sweetshop, Future State Consulting, Ogilvy, Adobe and Marketo, and Adhesive.
Industry happenings at Sweetshop, Future State Consulting, Ogilvy, Adobe and Marketo, and Adhesive.
Colorsteel’s new brand campaign follows a love story with a twist – a boy, a girl and her neighbour’s Colorsteel home.
A round of applause for the Blind Foundation, Air New Zealand and Colorsteel.
New Zealanders have loved potatoes for generations, but introducing a new branded version was going to take some serious planning. Last year, T&G took on the challenge, launching Lotatoes. We take a look at this year’s best marketing on a shoestring budget winner.
Known as the uncanny valley, the unsettling feeling we experience when robots look like humans is, well, unsettling. Hunch managing partner Michael Goldthorpe dives in the world of marketing automation and what that could look like in the future.
Comms Council Industry support group, First Five Rungs, has launched its latest project, a video content series called ‘Yarns with…’ that gives millennials in advertising a sneak peek into the industry’s top minds.
A crew swap between Blind Foundation clients and members of MediaWorks’s Newshub crew has demonstrated what people living with low or no vision can achieved with support, in an awareness campaign from YoungShand.
New Zealand men are famous for keeping their cards close to their chest and holding their emotions at bay. But the Movember Foundation says ‘enough is enough’ with the latest campaign, that takes a ‘census’ of men’s feelings.
Fonterra’s Piako Gourmet Yoghurt has released a new outdoor campaign which states that the yoghurt is ‘impossibly irresistible’.
Industry happenings at FCB, Eight, Eight One, Ampersand, JCDecaux Australia and New Zealand and Loyalty NZ.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
After recently winning an emerging director’s award from the Institute of Directors Canterbury Branch, freelance marketer Hannah Doney talks to StopPress about why she thinks there should be more marketers at the board table.
After nine years with Dentsu Aegis Network, Simon Ryan has resigned as chief executive of Australia and New Zealand. He has accepted a senior role outside the network.
BP and Surf Life Saving New Zealand have a valuable partnership that spans decades. To celebrate the partnership’s 50th anniversary, they invited folks to spread the love to SLSNZ by filling up their cars at BP. We take a look at this year’s best purpose-driven marketing strategy winner.
As other traditional media struggles, radio in New Zealand continues to thrive year-on-year with listeners remaining loyal to commercial radio stations.
Nice Blocks has had to turn to an unconventional social media campaign, after competing brand Kapiti launched its new flavours by positioning itself on social media as ‘nice’.
Vero’s latest campaign brings creativity and business together, encouraging businesses to talk to an independent insurance broker.
After a draw in last year’s survey, Whittaker’s has slipped just ahead of the All Blacks as New Zealand’s Most Loved Brand according to rankings released by Colmar Brunton.
Supermarket chain Countdown has secured the first of the Adshel Live Panoramas across key Auckland and Wellington locations.
The global podcast market is booming, and New Zealand is no different. This week, NZME and TVNZ have added new podcasts to their ranks.
Search engine optimization has been through a lot of change over the last few years and is now completely different from what it used to be. FCB’s head of search Ben Dubuc discusses why he thinks the term should be search experience optimization.
With a customer churn rate that didn’t seem to be stabilising, despite its best promotional efforts, the TAB knew it needed to change tack. We take a look at this year’s best use of customer insight/data winner.
The new campaign for TVNZ OnDemand marks a turning point for the platform, after a year of investment and content curation.
Kiwi property’s Sylvia Park has launched a new campaign to celebrate the range of brands and styles housed within the shopping centre.
Industry happenings at Rainger & Rolfe, Stuff and Fiftyfive5.
A round of applause for Tourism New Zealand, Kiwi Bacon, New Zealand Police and WorkSafe.
The High Court has ruled that internet streaming using My Box to watch SKY TV movies, television and sports programmes is a breach of copyright and illegal.
TBWA\New Zealand has announced Shane Bradnick as its new chief creative officer across TBWA, Digital Arts Network (DAN) and Eleven PR. Bradnick is set to join TBWA from his current role as DDB’s executive creative director.
Kiwi Bacon has launched a new campaign that aims to reinforce its 100 percent New Zealand free farmed position.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.