It’s difficult for a company to stand out in a crowded marketplace, and not let itself deteriorate among the pressure of its competitors. While Genesis was beginning to age, it decided to breathe new life and purpose into its brand with incredible results.
When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.
Last month, Rainger & Rolfe blew out five candles to top off what managing partner Ant Rainger is calling “the best year yet”. To find out why, StopPress sat down with Rainger and his managing partner Jen Rolfe to reflect on the last five years and what’s to come for the indie.
A round of applause for Lotto NZ, Auckland City Mission and Pak’n Save.
Creative Talk is with Chris Hancock, General Manager Client Services at RD (Retail Dimension). We talk about the design team, their venture into Australia and how they tackle the mammoth projects.
Nielsen has released the sites visited by the most New Zealanders this year and it’s no surprise Google and Facebook remain in the top two spots.
Innovation and creativity are two terms that can tend to get muddled when it comes to talking about business. Advertising guru Mike Hutcheson explores the difference between the two.
After the global PR disaster of the failed Samsung Note 7, Samsung Electronics NZ’s marketing team wanted to make sure it could communicate directly with customers, and not rely on third-party retailers. We take a look at this year’s best technology.
Stuff is set to increase its coverage of stories that matter to Māori and the New Zealand Chinese community through content sharing agreements with Māori Television and SkyKiwi.
Adshel’s assets are now being rebranded to Ooh Media, following the two companies merging earlier this year.
Radio New Zealand has achieved year-on-year growth in the last GfK results for 2018 – despite the numbers dropping considerably from previous results this year. StopPress talked with RNZ head of radio and music David Allan about the year that was, and what’s to come in 2019.
Graham Medcalf takes a look at the week that was, covering the proposed merger of QMS Media and MediaWorks, TV viewing habits, JWT and Wunderman uniting, the #metoo movement’s impact on advertising, and Kellogg’s teaming up with Hallertau to launch a beer.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
While Auckland’s beaches and harbours may look pristine, this isn’t always the case as contaminants can make their way into the water. So, Auckland Council launched a clever initiative to keep swimmers safe and informed. We take a look at this year’s best public sector.
DDB New Zealand been named the Spikes Asia New Zealand Agency of the Year.
TRA’s Colleen Ryan looks at the importance of understanding the nuances of new migrants to New Zealand.
News, sports and Hyundai Country Calendar remain at the top of New Zealanders’ television viewing schedules – but the Royal Wedding in May wasn’t far behind.
Lotto New Zealand has released a follow-up to its ‘Amoured Truck’ spot, with characters Ray and Sateesh reunited in a Christmas surprise.
Creating a nationwide team has been key in unlocking Fly Buys’ most important resource: its brand partners’ staff on the frontlines. We take a look at this year’s best B2B.
A bunch of New Zealand’s top tech education figures have come together to create Voluntari.ly, a platform for workers to pass along their skills and resources to students and teachers to help tackle digital education. And this weekend, a hackathon is taking place in Auckland to help build the platform to transfer these skills on.
Industry happenings at MediaWorks Carat New Zealand, Harvey Cameron Group, Rise & Shine PR and Darkhorse NZ.
One man’s struggle for survival at sea has inspired Maritime New Zealand’s latest campaign.
A new out-of-home campaign for Blackmores New Zealand pushes creative boundaries to boost engagement between brands and audiences as oOh!media launches immersive and interactive game, Jandalball.
Following Louise Bond’s move from CEO to chairperson of PHD New Zealand, we sit down with her to talk about her decision to step down, where her journey with PHD began and how the group is moving into the future.
There’s an old Chinese proverb: “All things are difficult before they are easy”. Chinese Herald owner Lili Wang has turned the difficult task of breaking into the local Chinese market into a much easier proposition.
After three decades of consistent sales and bargains, The Warehouse took the plunge and introduced a new low-price strategy in an effort to stabilise the business model and win back the trust of once-loyal customers. We take a look at this year’s best retail.
“I never thought of myself as ‘Asian’ until I moved to New Zealand, I’m not Asian, I’m Chinese, and I’m not just Chinese, I’m Shanghainese.”
These words from a Chinese, sorry, Shanghainese person I interviewed helped me realise how foolishly blunt New Zealand marketers are being when they say they want to target ‘the Asian population’.
PHD Group has rounded out Movember with a record number of moustaches grown, and funds raised, to support awareness for men’s health.
With the knowledge that the fashion industry is a major contributor to environmental waste, menswear brand Barkers has developed a new campaign that sets out the brand’s motivations and values for the future.
