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Opinion
Steve Tindall: Is the Mediaworks/QMS merger a good thing?
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In November 2018 MediaWorks and QMS Media Limited (NZ) entered into a heads of agreement for a proposed merger of QMS’s out-of-home, production and digital media assets and MediaWorks’ radio, TV and digital business. GroupM chief investment officer Steve Tindall weighs in on who a merger such as this works for.

News
Is consolidation the way of the future?
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The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

News
Year in Review: Kyle Morris, Stuff
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Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Kyle Morris, head of creative and design at Stuff, has to say.

News
The changing face of New Zealand and why it matters
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While the 2018 census data isn’t due for release until 2019, marketers should be prepared to answer two key questions – ‘are we adjusting to the changing needs of our target market?’ and ‘how do we acquire new customers that are gaining relevance in NZ?’ With the help of Nielsen’s Consumer Media Insights (CMI) and NZ Stats population projections, marketers and brand owners can prepare for what the ‘new’ New Zealand will look like by developing products and services that cater to the needs of the changing consumer.

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