
We’ve given the mic to the industry’s future leaders. Jae Woo Park, a digital designer at Saatchi & Saatchi, shares his thoughts on ad land.
OK, so I’ve put on a bit of weight lately but I still took exception to the recent description of me as a Hippo. Turns out they were right – I have been throwing a bit too much weight around when it comes to generating ideas. So I’ve put myself on a tight leash and I’m learning to tame my natural instincts.
WPP AUNZ has announced that VMLY&R global commerce leader Jon Bird will relocate back to Australia from New York to take up the role of regional chief executive officer of VMLY&R Australia and New Zealand, commencing early July.
Meridian has launched a new brand platform that celebrates how Kiwis will go to great lengths to keep New Zealand clean and beautiful.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Air New Zealand continues to sit above the rest of the brands on the social scoreboard – dominating all social media platforms except YouTube.
TBWA\New Zealand has hired Guy Roberts as its new executive creative director across TBWA and Eleven PR. Roberts was formerly with Saatchi & Saatchi Auckland.
Deals, expansions and acquisitions across the industry.
Graham Medcalf takes a look at the week that was, covering magazines and paywalls, influencers and objectives, the privacy act, and artificial intelligence taking over marketing.
Michael Goldthorpe, Hunch managing partner, on Volkswagen’s latest campaign.
The inherent generosity of New Zealanders serves as the inspiration behind Lotto New Zealand’s latest campaign with DDB, ‘Kiwis Helping Kiwis’.
Ford’s gone back in time in a new campaign by BBDO New Zealand to show how it’s become embedded in Kiwi culture.
When the Government Inquiry into Mental Health and Addiction report was released in December last year, it painted a grim picture. “New Zealand is experiencing a rising tide of mental distress and addiction,” it said. “The cost of poor mental wellbeing and addiction is high. It is a high cost to individuals, families and whānau, businesses and organisations, communities, government and the country as a whole.” While the spotlight has been shone on specific demographics, one sector that is also toiling under pressure is our creative industries. We all know the squeeze of creative work well: late nights, long hours, client demands, unrealistic deadlines, impostor syndrome, self-criticism. This, coupled with the sensitive disposition creative people tend to have, often creates an environment where mental health issues can flourish. However, these people also have a talent for communicating ideas at a time when New Zealand has a base-level awareness of the problem, but not a deeper understanding or the tools to fix it. In part two, Elly Strang talks to the new wave of creators who are coming up with inspiring solutions to confront our mental health problem head on.
Never before have we questioned the role of brands so much. From our boardrooms to our living rooms, we are challenging their value and searching to create deeper connections that reflect our changing human needs and expectations of businesses. Design agency Milk delves into the New Brand Economy.
Bauer Media Group has announced the appointment of Tanya Walshe to managing director of Bauer Media New Zealand, following news of former managing director Brendon Hill moving to be chief executive officer of Bauer Media Australia and New Zealand. Both appointments took effect this month.
New Zealand Racing Board’s head of strategic marketing and last year’s Marketer of the Year, Simon Jarvis, has hung up his hat to move to New York, where he’s the new vice president of marketing – Sportsbook for the theScore Inc. Before leaving, he fills us in on his achievements at TAB and shares his thoughts on New Zealand’s marcomms industry.
When the Government Inquiry into Mental Health and Addiction report was released in December last year, it painted a grim picture. “New Zealand is experiencing a rising tide of mental distress and addiction,” it said. “The cost of poor mental wellbeing and addiction is high. It is a high cost to individuals, families and whānau, businesses and organisations, communities, government and the country as a whole.” While the spotlight has been shone on specific demographics, one sector that is also toiling under pressure is our creative industries. We all know the squeeze of creative work well: late nights, long hours, client demands, unrealistic deadlines, impostor syndrome, self-criticism. This, coupled with the sensitive disposition creative people tend to have, often creates an environment where mental health issues can flourish. In part one of a series, Elly Strang looks at the scale of the mental health problem in New Zealand’s creative industries.
Māori Television has appointed its acting chief executive Shane Taurima, a veteran broadcaster and former Māori Party candidate, to permanently take over the role.
Every Saturday for the last 16 years, the Weekend Herald’s glossy lift-out lifestyle magazine, Canvas has indulged readers with its signature blend of leisurely weekend content while sister lift-out Weekend has given readers a rundown on the weekend’s happenings. Now, the pair are joining forces to make a one-stop-shop lift-out for weekend content. We chat with NZME Weekend magazines editor Sarah Daniell about shaking things up.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Armed with 10 years of marketing, brewing, distilling and construction experience, Tony Wheeler, a senior marketing manager at DB Breweries, is bound for Japan to take up the role of general manager of Heineken Kirin. Ahead of his departure, we talk to him about his time at DB and how he’s married marketing and insights.
Graham Medcalf takes a look at the week that was, covering the definition of masculinity, the link between sex and hygiene products, political advertising and mood tracking.
Pead PR’s ownership has had a changeup this week, with managing director Sarah Munnik and group account directors Anna Farrera and Louisa Kraitzick joining CEO and founder Deborah Pead as shareholders.
Amber Conroy, PHD business director, asks: How do we continue to evolve our creativity and ideas at the same rate as the industry we work in?
The local marcomms industry has come together to help Pet Refuge New Zealand — a charity aiming to build the country’s first shelter dedicated to housing pets affected by family violence — with a campaign that’s raised over $250,000 in its first week.
Competitions are frequently used by brands on social media, so we wanted to dig a little deeper to investigate whether they are truly effective at driving engagement.
Kiwi insurer Tower has announced the appointment of Shine as its strategic and creative communications agency, as well as its partnership with MBM for media planning and services. Both appointments follow a competitive pitch process.