StopPress exclusives
Unlocking the Power of Audio
We catch up with TRB’s Peter Richardson to get his impressions of the ‘Power of Audio’ conference, and what the changing market means for advertisers.
News
Ad market reports record growth in May
New Zealand’s media agency market has returned to its levels of pre-Covid ad spend in May following a record 67.4 percent increase in YoY ad spend.
Movings & Shakings
VMLY&R announces six new staff appointments
VMLY&R has bolstered its Auckland team with six new appointments across creative, client service, social and digital.
News
ANZ and TBWA\NZ rally Kiwi fans ahead of Olympic Games
The launch spot by TBWA features a number of recognisable Olympic and Paralympic athletes and will evolve over the course of the Games.
News
Digital advertising revenue grows 29% in Q1
IAB New Zealand has released its latest 2021 Digital Advertising Revenue Report providing a snapshot of Q1 2021 along with notable trends.
StopPress exclusives
Perspectives 2024: Episode One – The Marketer’s View
ThinkTV has commissioned a new video series, Perspectives 2024, which takes a deep dive into the world of TV and video now and in the next 3-4 years.
Movings & Shakings
Stanley St announces new CEO and senior hires
Siobhan (Partington) Burke has been appointed as CEO of Stanley St.
StopPress exclusives
Reliable radio continues to come of age
AUT researchers share their thoughts on the current strategies commercial radio and its advertisers are employing to reach more listeners.
Partner articles
The trust-building power of your brand being… everywhere
Whatever the criteria that Kiwis are using when they pick their favourite ads on TV, it can’t be a bad thing to make it into the top 10.
Movings & Shakings
FCB appoints Belgium-based Sébastien Desclée as CEO
Sébastien Desclée has been appointed CEO of FCB NZ. This follows the departure of Paul Shale in May and a resulting global search to replace him.
News
MediaWorks, Dairy Women’s Network form partnership
The Dairy Women’s Network and MediaWorks have formed a new partnership to reach out to dairy women across the country.
StopPress exclusives
PHD and dentsu eye Lotto win, ASB’s Aussie influence and who’s in the running for FCB’s top job?
More details emerge on the agencies involved in the ASB pitch, Toby Sellers shares details on the FCB CEO search, and more Adland goss from me, Shady.
StopPress exclusives
Radio’s reach: changing the way we listen
StopPress sits down with audio experts from NZME and MediaWorks to discuss current radio trends and where the opportunities are for New Zealand brands.
Partner articles
Why wait for perfect?
TRACK’s Leighton Gosnell and Sergei Stepanenko reveal how by taking ownership of good-enough data McDonald’s was able to realise their vision.
News
Motion Sickness announces Energy Online win, new appointments
Several new account wins, including most recently Energy Online, has propelled Auckland-based indie agency Motion Sickness on a growth trajectory.
News
Southern Studios launches new brand film for Sotheby’s
Up-and-coming production company Southern Studios have released their best work to date – a brand film for New Zealand Sotheby’s International Realty.
StopPress exclusives
Radio Week: relevant cleverness in advertising creativity
While The Radio Bureau deals in air time, they recognise it’s a combination of both media & creative that drives effective campaigns for advertisers.
Movings & Shakings
Scott Coldham joins LUMO board
Lumo Digital Outdoor has announced ex-Colenso BBDO Managing Director Scott Coldham as the newest independent director to its board.
Partner articles
Are we human or are we data?
Full-service brand agency Woods reckons relationships have a lot to teach us about brand strategy.
News
Digital agency PILOT launches
Auckland-based digital agency PILOT (formerly Digital EQ) has announced a change in name and brand to better reflect its business direction.
Movings & Shakings
NZ Events Association appoints new Chair
NZ Events Association will farewell its outgoing Board Chair Graham Rouse as his term comes to an end. He will be replaced by Loren Heaphy.
Movings & Shakings
Aruga NZ appoints Country Manager
Aruga has appointed Georgia Coleman to head up its New Zealand office in the newly created role of Country Manager.
Movings & Shakings
Radio Hauraki announces new line-up
Due to popular demand, ‘The Friday BIG Show’ featuring Jason Hoyte and Mike Minogue will take the mantle of RadioHauraki’s new Drive Show.
News
ExploreCHC encourages Kiwis to ‘Do Winter Different’
Do winter different – that’s the message behind ChristchurchNZ’s latest campaign for ExploreCHC, the visitation brand for Canterbury & the West Coast.
StopPress exclusives
Radio Week: In One Ear – Radio & Memory Encoding
The Radio Bureau and Neuro-Insight recently partnered to conduct a comprehensive NZ-based neuro study into the effectiveness of audio advertising.
News
Latest ABC results show Stuff is growing with New Zealand
Stuff has experienced strong circulation growth in community newspapers, the March 21 Audit Bureau of Circulation results have shown.
News
How diverse is New Zealand advertising and marketing?
ANZA and WFA are calling on the NZ marketing and advertising community to add their voice to a new global diversity and inclusion census in marketing.
Movings & Shakings
LUMO grows team by three
LUMO has announced a growth in its team with three new appointments to bolster its digital operations, sales support and marketing.
News
Phantom launches NZ’s first super-sized digital street poster
Phantom Billstickers is bringing the street-level authenticity of traditional posters to the digital outdoor medium.
News
VMLY&R adds media buying to ACC account
VMLY&R has announced that it has retained the ACC account as the creative services lead, plus it has been appointed as their new media buying agency.