
By the numbers: how the lives of advertising executives stack up next to regular Kiwis
The advertising executive is a strange but predictable beast. It shares similarities with the average New Zealander, but is different in pertinent ways. While the advertising executive’s raison d’être is to know and understand the shopping, watching, working and lifestyle habits of the average New Zealander, it does not practise these habits itself. Latest statistics from Nielsen compare the lives of ad executives, or ‘adlanders’ to the lives of average New Zealanders, and unsurprisingly there is quite a divide.