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They see me rollin’

OK Go has produced some phenomenally creative music videos, from treadmills to Rube Goldberg machines to visual trickery (that Apple seems to have been ‘inspired’ by). And its latest effort adds to that ouevre. 

According to Adweek, Japanese creative agency Mori Inc. is responsible for this one. Its creative director Morihiro Harano created a giant xylophone in the woods for a 2011 smartphone ad. 

And if you’re wondering what the strange rolling machine in the music video is, it’s a U3-X (or Uni-Cub), Honda’s self-balancing unicycle. 

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