
Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has been taking it in his stride for 13 years to maintain that sentiment and grow its value.
Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has been taking it in his stride for 13 years to maintain that sentiment and grow its value.
This week, PHD worldwide strategy and planning director Mark Holden spoke about impending conflation of tech and humanity. He argues that we are already well along this path but says things will become really interesting over the next two decades. What follows is a short excerpt from Merge, a book co-written by Holden and number of other contributors across the PHD network.
Illustrator and art director Kelly Thompson couldn’t create her works of art without using tech. For her, it’s all about striking that elusive balance between the old and the new.
Thievery founder Garth Badger is wedged within the uneasy tension that exists between creativity and tech. And he wouldn’t have it any other way.
Following the launch of Stuff Circuit’s documentary series The Valley, reporter Paula Penfold and editor and director Toby Longbottom share how they brought to life an investigation about New Zealand’s soldiers in Afghanistan.
At a time when the very definition of what constitutes an ad agency is being obscured by the ones and zeros of digital, DDB has taken a stand with a bold new positioning that outlines what good looks like in 2017.
Advertising is an industry constantly focused on finding new ways to bedazzle and charm consumers. But in reaching too far into the digital hat, David Thomason reckons advertisers might be losing grip with what made the show effective in the first place.
We’ve reached the end of our 2017 Hot List, signing off with our winner for Media Visionary of the Year: RNZ’s chief executive Paul Thompson
With coffee prices putting a dampener of New Zealander’s love of the drink, has a solution with $2.50 beverages. We talk to founder and franchise manager Natan Yehezkely about making that dream a reality and expanding it into franchises.
The suspense is over as we continue our run down of the 2017 Hot List and announce our Most Influential Person in Media.
The suspense is over as we continue our run down of the 2017 Hot List and our winners for Hottest Digital Media Brand—The Spinoff—and Hottest Digital Creator—Harkanwal Singh.
The suspense is over as we continue our run down of the 2017 Hot List, celebrating our winners for News Anchor, Production Company and Social Presence.
The suspense is over as we run down the results of our 2017 Hot List where we direct our attention now to the best of the best from the silver screen.
The suspense is over as we run down the results of our 2017 Hot List, and today, we celebrate the winners for Radio Brand and Show: Mai FM and ZM’s Fletch, Vaughan & Megan.
The suspense is over as we run down the results of our 2017 Hot List, starting off with the winners for Magazine and Editor: Bauer’s Paperboy and The Spinoff’s Duncan Greive.
It wasn’t that long ago that Yahoo could’ve bought both Google and Facebook. But now with the business sold to Verizon, we look at how it’s evolving its strategy in the local market.
With outdoor ad revenue booming, the timing couldn’t be better to get into the industry. But Lumo founder Phil Clemas is looking for more than a quick buck and short-term gains. He’s looking to build something with staying power.
Combining the best of the old with the rise of the new, Newshub has implemented a new methodology that hopes to get opinion polling right. We talk to political editor Patrick Gower on the reasons behind this change, why polling matters, whether politics is becoming a two-horse race and whether we can still trust the polls (and the media) in light of last year’s shock political events.
Following the resignation of Simon Tong from Fairfax, we revisit Ben Fahy’s comprehensive 2015 interview with him to get a sense of what he was trying to achieve at the media company during a period of enormous change.
You didn’t ask. But we answered anyway. So, to celebrate the last day of the StopPress season for 2016, we’ve looked back on the year and compiled an extremely definitive list of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. So long, and thanks for all the clicks dear readers.
TV is apparently dead. And as corollary a magazine about TV should already have a strong onset of rigor mortis. However, in a great display of resilience in a fragmented media world, The TV Guide is holding strong as New Zealand’s number one selling magazine. We go back to the magazine’s beginning and talk to editor Julie Eley to see how it’s secured itself as the armchair companion to many New Zealanders.
The promises of targeted digital marketing were big and bold, and marketers and agencies heeded the call. But FCB head of strategy David Thomason argues that we’ve perhaps moved too far and too fast, jettisoning some of the core long-term thinking that has always typified effective marketing.
The rules that previously shaped the industry have been torn apart by digital disruption. So TRA managing director Andrew Lewis looks to rewrite the playbook.
Eight months into his new role, 2degrees’ chief marketing officer Roy Ong has already launched a campaign, finalised a pitch and reorganised his team. He sets aside a few minutes to chat about his plans for the business.
New Zealand is one of the highest spenders on advertising and one of the lowest spenders on research. And this leads to decisions being made on some dodgy assumptions. Damien Venuto delves into the insights game as he sits down for a chat with TRA’s executive director Andrew Lewis and head of strategy Colleen Ryan.
A news chief claiming that the phrase ‘quality journalism’ should be left to die was always going to spark a bit controversy—even more so when he’s brought in to replace a much-loved stalwart of New Zealand’s news scene, Mark Jennings. We chat to new MediaWorks news chief Hal Crawford about his eyebrow-raising opinion that arrived in New Zealand before he did, the challenges and opportunities of the modern media environment and his aspirations for the organisation.
Child poverty and obesity are major issues facing New Zealand, and for Eat My Lunch founder Lisa King, the solution was simple. By creating a social enterprise with doing good at its heart, not only has she fed thousands of hungry school kids, she’s taking on fast food.
Shortly after starting at Lion in 2014, Lana Blair performed well beyond what her limited experience should have allowed, taking two of its key brands from strength to strength. This is one young marketer to keep an eye on.
With a career spanning 32 years in both New Zealand and Asia, Dave Elliott has had plenty of time to prove his talent. However, it’s since he stepped into the role of general manager of marketing at Mitre 10 that his vision and contribution has seen him become one of the country’s best.
Facing an onslaught of international, low-cost competitors, Marley New Zealand decided to take a stand, launching a campaign that reversed the commoditisation of one of its electrical piping products.