Campaigns
Cardrona Alpine Resort’s new campaign lets ski legs do the talking
Cardrona Alpine Resort and Treble Cone’s latest campaign is letting your legs do the talking – and they’ve got a few complaints.
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Browsing: Campaigns
Feast your eyes on new work
News of fresh campaigns from Aotearoa’s adland. Take a look at what’s popping up from agencies and brands around the country.
Campaigns
Brands come out to play for April Fools’
To see brands using April Fools’ Day to make people laugh with unhinged launches and announcements is such a treat.
Campaigns
Billboard becomes live broadcast hub for Manu World Champs
At this year’s Manu World Champs, Genesis Energy partnered with PHD and Go Media to turn a digital billboard into a live broadcast hub.
Campaigns
ANZ’s new campaign hits K Road like a wrecking ball
ANZ is celebrating its new loan offer with a large wrecking ball install swinging into the side of a building on Auckland’s Karangahape Road.
Campaigns
Skinny turns phone calls into ad spots
Skinny is putting ads in its customers’ phone calls in exchange for the chance to win prizes – like a year’s supply of rotisserie chickens.
Campaigns
Testicular Cancer NZ and Colenso BBDO launch Lump Lottery
Testicular Cancer NZ, Colenso BBDO and Jac have joined forces to launch Lump Lottery this Testicular Cancer Awareness Month.
Campaigns
Hot Cross Buns tune gets orchestral refresh with Woolworths and dentsu
Woolworths and dentsu have taken the tune Hot Cross Buns to the next level, transforming it into a full orchestral performance.
Campaigns
McCann and Huggies show power of nappies to protect Expensive Sh*t
McCann’s latest work for Huggies is aiming to remove the fear of nappy blowouts – common anxiety among parents.
Campaigns
Chemistry powers first major brand campaign for Powerco
Powerco and Chemistry have launched a new brand campaign highlighting the vital, overlooked role that Powerco plays in its communities.
Campaigns
Trade Me Marketplace gives Kiwis something to sing about
Special, Darkhorse, MBM and TRA have launched a campaign announcing the end of success fees for casual sellers on Trade Me Marketplace.
Campaigns
True launches brand refresh for Wedderspoon Mānuka Honey
True has launched a full brand refresh for Wedderspoon Mānuka Honey in the US market, including a brand platform, a launch campaign and more.
Campaigns
Whittaker’s Chocolate Kiwis are back in support of Save the Kiwi
Whittaker’s is bringing back its Chocolate Kiwi this easter to support Save the Kiwi, a charity dedicated to protecting the native bird.
Campaigns
Digital OOH late-night twist on ‘You’re cooked’ campaign
Fire and Emergency NZ has launched a new late-night digital twist on its ‘You’re cooked’ campaign, encouraging people to get food on the way home.
Campaigns
Toyota Corolla Cross is ‘up for whatever’ in new campaign via Saatchi & Saatchi
Toyota New Zealand and Saatchi & Saatchi have launched a campaign to introduce the Corolla Cross – the new SUV that’s ‘up for whatever.’
Campaigns
Outward Bound launches new spoken word campaign via Motion Sickness
Outward Bound and Motion Sickness’ new campaign, ‘Become a weapon’, is striking a chord with Gen Z by tapping into slang and culture.
Campaigns
Water Safety NZ takes Days Like These campaign to the sky
As summer officially draws to a close this weekend, These Guys I Know has taken its Days Like These campaign for Water Safety NZ to the sky.
Campaigns
Contact flatties find their groove in latest campaign chapter via Special
Contact Energy has unveiled the next iteration of the ‘It’s Good to be home’ platform via agency partner Special.
Campaigns
Dentsu creates full scale building site for Woolworths Bricks
Dentsu Aotearoa has helped transform Woolworths Bricks Home from a collectibles campaign into a real-world play moment for Kiwi families.
Campaigns
Teachers union campaign threatens recorder torture
Make It Stop is a playful campaign that reminds everyone just how much power our teachers hold.
Campaigns
Heartland Bank launches new campaign via True
Heartland Bank and indie agency True have launched a campaign that empowers Kiwis financially in retirement.
Campaigns
McCann NZ and Macca’s launch icon-only outdoor campaign
McCann New Zealand, previously DDB Aotearoa, has launched a national outdoor campaign for McDonald’s titled “You know where”.
Campaigns
Saatchi & Saatchi NZ spotlights elite performance of NZ Winter Paralympians
The campaign champions Winter Paralympians Adam Hall and Corey Peters as they prepare for the Milano Cortina 2026 Paralympic Winter Games.
Campaigns
Essano’s new campaign champions local agencies and talent
Skincare brand essano has unveiled a new campaign that highlights its commitment to transparency in skincare and honest storytelling.
Campaigns
Unichem and Life Pharmacy’s new campaign puts empathy front and centre
Unichem and Life Pharmacy are putting empathy front and centre in its latest brand campaign, Make Your Problems Our Problem.
Campaigns
Auckland goes all out for pride via dentsu Aotearoa
Dentsu’s partnership with pride festival ‘Big Gay Out’ this week delivered a celebration of community, creativity and connection.
Campaigns
Anchor, Sky and EssenceMediacom deliver creator-led cooking campaign
Anchor has partnered with Sky and Miss Polly’s Kitchen to launch a new culinary campaign into premium broadcast environments.
Campaigns
Kiwi winery ‘steals’ the spotlight with Saatchi & Saatchi, Digitas
A real-life wine burglary has become part of a launch campaign for a Waiheke Island winery in the Australian market.
Campaigns
Westpac, Saatchi & Saatchi and Spark Foundry reward ‘the real ones’ at Laneway
Designed to celebrate die-hard fans – ‘the real ones’ – the campaign rewards those who know every lyric, queue early, and live for the music.
Campaigns
Woolworths and dentsu bring drive-thru convenience home for burger launch
Woolworths NZ and Dentsu Creative delivered a limited-time Home Burgers drive-thru activation for its new beef burger patty range.
Campaigns
Bendon and YS celebrate women in new campaign
Bendon has launched a new campaign with YS to champion fit, comfort and confidence, while honouring women as they are.