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It was was a double-whammy for Anne Boothroyd and Brigid Alkema from Clemenger BBDO (WGN) at the Grande ORCA awards, with ‘The People’ overwhelmingly agreeing with the judges and picking ‘Sliding Doors’ for the New Zealand Transport Agency as their favourite radio ad.
Do you like fine rum? Do you like delicious food? Do you have a spare $1000? Then read on and your wildest rum, food and money related dreams could come true.
The way Kiwi organisations measure the value of PR-generated media coverage is the subject of a nationwide review being conducted this month by the CAANZ Marcomms committee and the New Zealand Marketing Association (NZMA), with agencies and clients around the country being surveyed in an effort to find out about their use of Advertising Equivalent Values (AVE) and other PR measures.
The latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers Insight Report shows the total online ad spend in New Zealand for 2009 coming in at $213.89m, a 10 percent increase from 2008 ($193.15m). And, while this could be viewed as modest growth when compared to previous years, Michael Gregg, the IAB chairman, believes it demonstrates marketers’ confidence in online as a medium that delivers results when budgets were being cut on other media.
Who it’s for: The New Zealand Transport Agency, by Clemenger BBDO Wellington and PRODIGY director Matt Palmer
Why we like it: It’s like real life, only backwards. Strangely, messing with accepted chronology and going for the good old film it in reverse approach always seems to …
New Zealand’s top-selling gardening magazine, NZ Gardener, has appointed Jo McCarroll as its new editor. She will lead the team but will be under the watchful eyes and green fingers of current editor Lynda Hallinan, who will take up a new role as editorial director.
Over the past five years the St. George bank brand has experienced significant development and in 2009 was named Australia’s 9th most valuable brand. And key to this success has been the leadership of Martin Wise, the general manager of brand and marketing.
Colenso BBDO has picked up four finalist nods for the Asian Marketing Effectiveness Awards, the most of any agency in Australasia and more than any other agency in the BBDO network. And it’s the only Kiwi agency to make the cut.
Tickets for the 30th anniversary Axis awards are now on sale at the CAANZ website. But the powers that be have sent a stern warning: tickets are limited, so you need to get online and secure them now.
We’ve all heard about the importance of social media as a platform for customer engagement. And we’ve also heard how social media is an increasingly vital tool in the arsenal of effective marketing. But how do you measure what for many is intangible?
Not surprisingly, Telecom has been on the receiving end of a few XT related barbs in recent times. But not just from consumers. Its competitors have also been very happy to oblige with a few barbs of their own. And this cheeky wee number from .99 for Vodafone was deemed good enough to take the NAB newspaper ad of the month title for February.
TVNZ and SKY are showing they have plenty of heart when it comes to local television content, with the announcement of a new television channel.
If you have quite the appetite for social media marketing, here’s something for you to savour. May 17th sees the arrival of Social Media Junction. This conference incorporates a range of new media visionaries from the US, Canada, Australia and New Zealand who will offer their insights into how …
TSB Bank has chosen agency Special Group to handle all its communications requirements. The appointment comes after a 3-way creative pitch.
Know someone who is an excellent communicator who, low and behold, does not work in the PR industry? Then nominate them for the PRINZ Commincator of the Year award. Entries close on March 22.
Marketing firm Silk Communications is pleased to announce the arrival of a new team member. Tessa Stewart has started at the firms new Takapuna Beach offices in the role of account director.
Everyone loves a makeover, especially supermarkets. In what seems like an eternal battle to garner customer attention, New World and Pak ‘n Save stores are treating Alison’s Pantry to a makeover.
Raise your glasses to the New Zealand wine industry please….
Aquisition tastes good, especially if you are ACP Media. The publisher has announced its purchase of mass market food magazine Recipes+ from publisher Knockout Media, in a deal both parties describe as “the perfect fit”.
The new blood rising through the marketing industry ranks looks promising if the winners of the New Zealand Post Targeted Communications 2009 Student Marketers of the Year award, announced at Friday nights RSVP/Nexus Awards, are anything to go by.
In July last year 2degrees launched its mobile network in New Zealand, utilising funny man Rhys Darby to front its campaign. And it is fair to say the campaign has been successful so far. We managed to sneak a quick moment with 2degrees head of sales and marketing Larrie Moore to ask him a few quick fire questions about the last seven months.
Kiwi online teen-esque drama Reservoir Hill has been nominated for an Emmy at this year’s International Digital Emmy® Awards – a New Zealand first.
A new face is set to join the iProspect APAC team, with Marcus Hawkins-Adams coming in as general manger of the New Zealand office. Hawkins-Adams, currently Managing Director of Isobar Australia, has 20 years of experience in the digital arena, working on major brands both locally and globally.
Jason Paris’s appointment as the CEO of TV3 and C4 is part of a new management structure announced today by MediaWorks NZ.
Showing that people are still willing to pay for their music, Apple® today announced that music fans have purchased and downloaded over 10 billion songs from the iTunes® Store.
Nintendo Wii, PS2, PS3, PSP, Xbox … meh, these video game consoles are so like, new millennium. There’s nothing like a good solid game of the old-school favourite, Pacman.
Adding to the list of websites that distract you from your daily work, comes the announcement of dailydo.co.nz, a site offering one day only bargains.
Opportunities abound aplenty in the land of direct marketing. The Marketing Association together with sponsor Marketing Impact MessageMedia, have announced the first event of the Regional Event Series which will plug you directly into the heart of Direct Marketing, as it is now.
DM is evolving and the possibilities for …
On his recent visit to New Zealand, Welsh crooner Tom Jones stopped by at the official launch for the countdown to Earth Hour, held at at The Langham Hotel in Auckland (no undie throwing was reported). No undies yes, but he did manage to strike up a conversation with none other than Rod Oram. Now that’s unusual.
