This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
Not content just being the chief executive of the Clemenger Group, Jim Moser will also take up a role on the Board of Trustees for the Auckland Festival, with Colenso BBDO becoming a Gold Sponsor of the 2011 event in return for advertising services.
Škoda New Zealand has appointed Big Communications as its strategic and creative agency, with James Yates, general manager of Škoda New Zealand saying that the agency presented a compelling strategy for the brand in a three-way pitch.
Following the release of the winning Auckland Super City logo last week, the Designers Institute of New Zealand (DINZ), which was already fairly bitter about the whole crowd-sourced process, doesn’t think it’s too late to salvage some respectability, but only if the new Auckland Transition Agency engages a professional design agency to ensure it is developed as a “sophisticated, contemporary and effective” visual identity and subsequent brand for the city.
The chosen ones (via nzherald.co.nz)
A virtual cornucopia of televisual commercial messages for your perusal. In the tick category, the new ANZ campaign has a bit of a laff at the expense of others (and also gets empathetic, claiming to understand what its embattled customers have to put up with); McDonald’s push into the family dinner market with a lying father; and, advertising a product that’s renowned for fairly boring adverts, Panasonic’s heatpump ad is a breath of fresh fantastical air. In the cross category, South Australia tourism decides to bore its audience into coming for a visit.
Following the success of the last Media Mingle, with an enormous turnout of mingling media seen busily snapping up delectable slices of pizza, downing free drinks and posing for glamour shots, the next Media Mingle will return to Sale St. Over 150 turned up last month and the event is continuing to grow in popularity, which means you got to get in quick. It’s not far away, either: the next installment is Tuesday, 27 April from 6pm, so don’t live with a lifetime of regret. Register at www.mediamingle.co.nz.
Adshel has announced the appointment of Peter Charlton as its new sales director, Australia and New Zealand, replacing previous sales director Adam Butterworth who was promoted to chief executive officer of Clear Channel Singapore early this year.
TVNZ Ondemand is coming to a PlayStation3 (PS3) near you, with gamers now able to watch TVNZ programmes through their consoles in their living rooms, rather than through their computers in a dark hovel surrounded by empty chip packets and coke cans.
Facebook updated its terms of service in December 2009 and in doing so incurred a user backlash against some of the changes. This backlash largely related to ownership of material posted onto users’ and brands’ Facebook pages, with the new terms of service suggesting that content posted on Facebook pages becomes the property of Facebook.
Hot off the heels of his win in the ‘Geon Rookie Marketer of the Year’ category at the TVNZ-NZ Marketing Awards last year, Dave Shoemack has been promoted to Export marketing manager at DB Breweries.
Saatchi & Saatchi New Zealand has continued its frenetic period of hiring, this time managing to lure top London creative Angus Wardlaw and ex-DDB suit Simon Wedde to the Auckland office.
The geeks inherited the Earth (well, the StopPress comment wall) after the nzherald.co.nz announced a “strategic change in direction by moving away from page impressions as a predominant measure of a site’s success and towards metrics that provide greater transparency to advertisers”. The comments flowed, the debate raged and the acronyms came thick and fast. A few doubts were raised about the motivations behind the site’s new approach to measurement, but the Herald also had plenty of friends, including a few in high places, like the national broadcaster.
New Zealand brand and design company Interbrand has been recognised for its work on Kiwi luxury cosmetics brand Snowberry after its package design was awarded silver in the Bath, Beauty and Health category at the first ever Dieline Awards.
The number of New Zealanders shopping online has reached an all-time high, with over 1.4 million making a purchase on the internet in the past 12 months, an incremental increase of 2.4 percent on the previous year according to research conducted by Nielsen.
Starcom MediaVest group executive vice president Paul Maher, who has had a long history with the company having been general manager TVNZ agency sales around ten years ago and being involved in late 2006 in helping develop the company’s strategic plan, “Inspiring New Zealanders On Every Screen”, has been named TVNZ’s head of sales and marketing.
First McDonald’s was deemed healthy, with a world first endorsement from Weight Watchers in New Zealand. And now its fine dinner fare is set to come in family size.
MediaWorks TV is launching an alternative music channel, C42, to compete against its alternative music channel, C4. It will launch on May 1st on Freeview’s Channel 9 to coincide with NZ Music Month. It’s promising 30 percent local content and will feature no hosts, just the music, ma’am.
Good magazine has notched another New Zealand first: it’s one of three Kiwi magazines to be awarded the highly regarded carboNZero badge, certifying carbon neutral status. Also certified are Idealog and Celsias.
Tangible Media has announced the launch of TO, the official magazine of the Tourism Industry Association New Zealand (TIA). The quarterly publication will be sent directly to TIA’s 1,500-plus member tourism operators and to major stakeholders in the industry.
The findings of a nationwide survey into how PR-generated media coverage is measured and whether Advertising Equivalent Values (AVE) was an appropriate method to do so contain no real surprises but the industry-wide debate generated has been invaluable, say the CAANZ Marcomms Leadership Group.
TVNZ has released its ratecard for the July – September 2010 period, with TV ONE rates rising by two percent and TV2 up six percent on the back of improved numbers. But not everyone appears to be on the same optimistic page as the national broadcaster, if the apparent stoush with media agency OMD is anything to go by.
Your weekly feast of evening advertising gluttony is served. And, as per usual, the ads on offer range from the sublime, like the new Vodafone Talk campaign, to the ridiculous, like Expol, which continues its run of innuendo-filled groaners.
All the snippets, bites and nuggets needed to ensure your dog maintains a shiny, healthy coat.
Hung Huang
Tourism New Zealand (TNZ) has teamed up with two Chinese VIPs, film-maker Lu Chuan and media personality/celebrity blogger Hung Huang, to try and boost New Zealand’s profile as a destination with the massive Chinese populous.
Entries for the 2010 Best Design Awards are now open and this year there’s a shiny new awards logo and a brand new category, interactive design, on the menu.
New Zealand’s marketing and advertising sector continues to feel the effects of the Great Recession, with the latest results from the MYOB Business Monitor survey showing 20 percent of Kiwi firms have cut their marketing budgets over the last six months.
You’ve got four days and counting to snap up the Early Bird registration rate for the upcoming Social Media Junction. Register by Friday and you’ll get a $200 discount. Better yet, if you’re one of our savvy NZ Marketing Magazine subscribers, you’ll get a further 10 percent discount. The two day conference and workshop will be held in Auckland on May 17 and 18.
If you’re a clever cookie you’ll be sure to take advantage of the economic juices that will come flowing from the sporting fiasco that is the 2011 Rugby World Cup (RWC). After all, the event is expected to bring at least 60,000 visitors and about 2000 media to the country, resulting in an economic benefit for Auckland of an estimated $267 million.
The figures released by Paymark for March read somewhat like a patch-work quilt of spending. While weekly growth was steady nationwide, regional and industry spending was more of a mixed bag.
Tourism New Zealand and Air New Zealand have paired up and found a couple of clever ways to use the word ‘shout’. The two organisations have just launched another round of the ‘New Zealand Big Shout’ campaign in Australia.
Creative souls rejoice, for there is a brand spanking new outlet for your work – enter The Inspirational Channel. The creative outlet is the result of partnership between YouTube and D&AD, a not-for-profit organisation that represents the international design, advertising and creative communities. The new channel acts as a hub for the latest and greatest videos in commercial creativity.