Starcom MediaVest group executive vice president Paul Maher, who has had a long history with the company having been general manager TVNZ agency sales around ten years ago and being involved in late 2006 in helping develop the company’s strategic plan, “Inspiring New Zealanders On Every Screen”, has been named TVNZ’s head of sales and marketing.
TVNZ chief executive Rick Ellis said Maher would start in the role, which was created in last month’s restructuring of the company’s executive team, in August.
“Paul has enjoyed an outstanding international career with Starcom MediaVest Group, one of the world’s largest media and communication companies. As well as his current role, he has been chief executive of North Asia, New Zealand and Canada and managing director/chief operating officer China and Hong Kong,” he says. “Paul brings a wealth of experience in marketing, sales, television, advertising and the media generally and, importantly, in dealing with customers and clients both locally and internationally.
Ellis says his appointment will be valuable to TVNZ in its transition from being a traditional analogue broadcaster into being New “Zealand’s leading digital television and media company”.