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Gina’s restaurant certainly isn’t averse to a bit of saucy advertising (its radio ads are filled with innuendo and good-natured male objectification). And its latest billboard, which features a shirtless Italian stallion with his jeans unbuttoned, the line ‘mozzarella with balls’ and two extra letters that change everything, continues this trend.
A little something for your hump day featuring some of the impressive—and ridiculous—things humans on this planet spend their time doing. If this doesn’t increase any inadequacy issues you already have and drum home the fact that your life is boring, then nothing will.
From Women Laughing Alone With Salad to Awkward Stock Photos, plenty of time can be wasted looking at ridiculous stock imagery. Getty Images has a whole host of them at its disposal as well and it’s chosen ten of the most bizarre. See the slideshow here.
Getty Images already offers a range of grants to photographers, and it’s added another one that aims to recognise excellence in portrait photography by emerging photographers.
Who’s it for: TVNZ by in-house agency Blacksand Why we like it: It’s just a little bit odd and quirky, much like the show it’s trying…
It would be ungracious of Apple to create tablet ads mocking its competitors because it’s leading the pack in that field, however Microsoft has no such qualms when it comes to poking fun at the iPad.
There are plenty of motion-controlled games out there, from Nintendo’s Wii to Resn’s Face Arcade. Now US gum brand Stride and Wieden + Kennedy have embraced that technology for its latest campaign, “the most amazing chewing-based game we’re aware of”.
Y&R NZ has been appointed the creative agency for KiwiRail-owned Interislander after a competitive pitch, continuing a run of new business over the last year. The incumbent was Saatchi & Saatchi.
Twitter’s Vine app is groaning under the weight of over 13 million humans sharing absolutely everything about their lives, no matter how banal and uninteresting, via six-second snippets (Facebook is competing with the launch of video for Instagram, which launched last week). And while some creative types believe restrictions lead to better solutions, this Funny or Die clip shows the short-format approach isn’t too well-suited to making ads.
The marcomms sector is renowned more for its competitiveness than its collegiality. But it’s nice to see The Radio Network’s ZM can still appreciate MediaWorks’ George FM.
Holden’s latest TVC for the Commodore is part black tie dinner and part bogan romp – showing the new VF Commodore’s classier side, while paying homage to Holden’s bogan roots and fan base.
Video content is still something of a teacher’s pet in the world of marketing and, in an age of sharing, the best of it lives on online. So drink in the ads and brand-funded video deemed to be the world’s best: the main winners from the Film and Film Craft categories at Cannes.
The final Cannes medals were handed out over the weekend, bringing the Dumb Ways to Die-dominated show to an end. But it was slim pickings for the Kiwis, with just one bronze to DDB in the final stages.
There are few things more annoying than sitting at a bar with someone who seems more interested in playing with their phone than in interacting with an actual human across the table. Thankfully, Salve Jorge Bar has come up with a clever way to pry phones away from its patrons: ‘The Offline Glass’.
DraftFCB’s having a brilliant Cannes Lions, DDB’s doing better than expected and took out one of the biggest awards on the roster, and usual top performer Colenso BBDO hasn’t had much to write home about. Now DDB’s in line for three more awards after the release of the Film shortlist.
Thick as Thieves’ Zoe McIntosh and Film Construction’s Hugh Mitton win directing gongs at Cannes Lions.
Jae Morrison shifts to Finch, farewelling Nick Coombe, more gold for Kim Hill, Spark PR picks up Pacific Brands, Trio shacks up with Tourism Malaysia, changes at Positively Wellington Tourism, the arrival of AAANZ, and Tourism Fiji welcomes a new regional director.
As the illustration above demonstrates, it seems The New Zealand Herald has become a bit formulaic with its photography – so much so that a new(ish) Tumblr blog has sprung up to seize the frowny-faced opportunity for laughs.
New Zealand loves a good weather event. And Wellington felt the full force of natu… Hang on a minute, it seems as though the mainstream media has neglected to tell the people that the city was actually ‘attacked by a ravenous yellow goat’. Now that would make for a great Japanese monster movie.
There’s crazy and then there’s John McAfee crazy. The millionaire founder of McAfee Antivirus gives the world’s craziest how to video on uninstalling the software that long ago made him crazy rich (keyword being crazy).
BNZ Bank is putting the call out for New Zealand’s best short story writers, with a Facebook app that turns prose into art.
DraftFCB has continued its golden run at Cannes, with Prime TV’s Call Girl winning two golds in Radio, while Alt Group takes two silvers in Design.
Fisher & Paykel has just kicked off the global launch of 70 new locally-designed products with a roadshow in New Zealand and one of its first TV campaigns in a while. But while progress and innovation is laudable, some old features deserve to stay. And this little patriotic easter egg is one of them.
The Depot took out Metro’s supreme restaurant of the year award in 2012, and it’s a popular haunt for marcomms power lunchers. And now Al Brown has produced a skite film courtesy of Alex McVinnie Photography and Reel Good that aims to capture the essence of the place.
We’ve featured Crown Range Drifting, bike races with Peregrine Falcons, men jumping from the edge of space, Rube Goldberg antics and plenty more Red Bull tomfoolery on this site in the past. And you can add another work of extreme art to the list with Danny MacAskill’s Imaginate, which sees the freakishly talented bike artist play with a few toys.
Day two was a good one from a New Zealand perspective. And Day 3 wasn’t too bad either, with one silver, a few bronzes and plenty of shortlistings.
Contagion’s relationship with Air New Zealand cheeky little brother Grabaseat was enhanced last week after winning a competitive pitch against several other agencies thought to have included Special Group and Young & Shand.
Mitre 10 Dream Home returns to Kiwi screens on 2 July at 7.30pm after a few year hiatus. And, along with the naming rights sponsor, TVNZ has signed up a host of other commercial partners who will spruik their wares in the TV2 show, including ASB, EECA Energywise and plenty more.
The first winners have been announced, and there are a few Kiwi agencies in the money, with DDB NZ winning a prestigious Creative Effectiveness Lion for Steinlager’s ‘Believe’, DraftFCB NZ picking up seven lions so far for Driving Dogs and Call Girl and Colenso BBDO winning gold for Amnesty International’s Trial by Timeline. Plus: more Kiwi agencies on shortlists.
Marketers love to throw around health-related buzz words to confuse naive consumers into thinking what they’re buying is good for them. Of course all natural might not mean the same thing for everyone, as this beefy ad selling sausages shows us.