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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].

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Mind your head
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From elevator frights, to dropping friends right in it, to dramatic surprises in town squares, to fake attacks, marketers and agencies seem to love nothing more than scaring the bejesus out of innocent bystanders with their social experiments. But UK road safety organisation Think and its agency Leo Burnett have taken it to a new level with their #PubLooShocker.

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Name games
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TradeMe Jobs recently launched a campaign showing that nominative determinism was a thing of the past. Try telling that to the BBC.

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Commercial utility
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IBM has been beating its smarter data drum for a while now. And that philosophy has made its way into the real world, with a series of ads for its ‘Smarter Cities’ campaign that double as functional street furniture.

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Viral signs
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‘Can you make it go viral?’ is a phrase that strikes fear into the hearts of all agency folk. But Swedish PR consultant Simon Strand, who has spent an inordinate amount of time philosophising on last year’s big YouTube hits and coming up with his own viral formula, is here to help.

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Sky pizza
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Mention the word drones and images of indiscriminate bombing come to mind. But Ex-Wired editor Chris Anderson has a different take on things and he’s been extolling the virtues of—and making a business out of—unmanned flying devices for years. Now Domino’s has also seen the light and, as this video of the ‘DomiCopter’ shows, the pizza of the future might be airborne.

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Bringing history to life
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Getty Images’ Hulton Archive goes almost all the way back to the birth of photography. So, as part of an effort to highlight the breadth and depth of historic content available there, it teamed up with Short and Sweet to launch a film challenge with a twist.

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Steinlager’s All Blacks ad shows it’s tough at the top—UPDATED
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All Blacks sponsors have a long history of piecing together some game-day footage, showing a few big hits, adding a bit of emotive language to illustrate the mana of the black jersey and trying to give Kiwis a few goosebumps. Adidas did it to pretty good effect during the Rugby World Cup. And, with the game against the French kicking off on Saturday, Steinlager, which has sponsored the All Blacks for 27 years, has done it as well with a dubstep-backed ode to one of the most successful teams in world sport.

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‘Reach around for a deeper clean’
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The Dollar Shave Club guy, otherwise known as Michael Dubin, earned legions of fans for his very entertaining launch video. And he’s back with no.2—and an array of no. 2 puns—to promote the arrival of his next product: butt wipes for men.

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Share the happiness with new Coke cans
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Coca-Cola’s branding for the past few years has been all about “sharing the happiness” (as opposed to sharing its secret ingredients). Taking that point to the next level is a new can design from Ogilvy which twists to reveal two small cans – perfect for sharing with friends or other Coke addicts.

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Auckland Uni named king of the fundraisers at FINZ awards
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Raising money for charities and not-for-profits is a much more difficult job than it used to be, given the number of competing organisations and the economic strain of recent years. But there were plenty of impressive efforts showcased at the Fundraising Excellence awards in Wellington earlier this month.

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If you can’t beat ’em, join ’em
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There’s a lot of talk these days about modern marketing and advertising offering consumers utility. And that’s mostly what it is: talk. But to promote its range of sun products in Brazil, Nivea has walked that talk with a handy print ad that, with the help of a small solar panel, can charge your phone.

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I, robot
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Robot voice will never get old (especially if it involves getting a machine to say naughty words). And it’s also one way to avoid exorbitant talent fees. So, to launch its $1 options in the US, Taco Bell and Deustche employed the cheapest voice artist it could find.

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From the frying pan into the kettle
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JC Penney was recently named as one of ten US brands that might not be with us by next year. It’s certainly had a rough time of late and, to its credit, it came out an apologised in a new ad. But sometimes you just can’t win, and now it’s getting a pasting for a billboard featuring a kettle designed by Michael Graves that looks a little bit like Hitler.

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Dole chucks Ethical Choice label in the bin as Oxfam report slams its practices
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There’s been plenty of action in the produce section recently, with All Good taking a pot shot at the corporate banana with a recent campaign and Oxfam—and the Commerce Commission—questioning Dole’s use of the ‘Ethical Choice’ label. And it all came to a head yesterday after Oxfam released a report showing Dole’s apparently dubious labour and environmental practices in the Philippines.

Movings & Shakings
Movings|Shakings: 29 May
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Jon Ramage back in the game, DDB goes digital, Thick as Thieves hauls Oates, Super Liquor man moves up the chain, CAANZ believes the children are our future, and Pack & Co adds another impressive establishment to its portfolio.

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Edmund vs. Edmond
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As they always say, those in typo-ridden online glasshouses shouldn’t throw stones, but we couldn’t help but point out a little faux pas by our national carrier, which is using the 60th anniversary of the ascent of Mt Everest to promote $5 domestic fares on Grabaseat. Pity it—and nzherald.co.nz—spelled Sir Ed’s name wrong.

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