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Let your fingers do the jabbing
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It was revealed by the Herald yesterday that New Zealand Post seems to have designs on the directories business, after it snaffled Yellow’s ex-director of sales Greg Murphy and three other national and regional sales managers. But, not one to lie down in the face of adversity *ahem, Google, ahem*, Yellow is still trying to up the ante and has announced the launch of its new, locally developed iPad and iPhone apps.

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Heroes, villains, history and beer
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Colenso’s big new heritage-based push for DB Export goes live today. You can read about the gradual decline of the brand and the rationale behind the campaign to try and reverse it here. And you really should take five minutes to check out the short film that was made by Revolver (and also features the dulcet tones of none other than Colenso’s co-founder and Image Centre Group director Roger MacDonnell) on the DB Export website.

News
Shine ups its dairy intake
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Auckland creative agency Shine has had a pretty stellar year so far. It nabbed the RaboPlus account in May (and has recently released its first rather well-received campaign for the bank). And, while it’s been working with some of the local Fonterra Brands for a while now, it has been given a few more to play with.

News
In dog and beer we trust
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Who’s it for: Lotto ‘Lucky Dog’ by DDB and The Sweet Shop

Why we like it: We laughed, we cried, we cried a little bit more and then we laughed again. The latest Lotto campaign is certainly a big, expensive-looking cinematic journey. And it’s nigh-on impossible …

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Ellis gives Henry ten in the bin for ‘unacceptable comments’
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Part of Paul Henry’s broadcasting appeal is that he usually treads a very thin line. But he well and truly crossed that line yesterday after suggesting to Prime Minister John Key on Breakfast that Governor General Sir Anand Satyanand’s successor should look and sound more like a New Zealander. And TVNZ chief executive Rick Ellis has taken action over his comments, suspending Henry without pay until October 18.

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Independent Liquor floats down the mainstream with new Ranfurly offerings
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Independent Liquor’s marketing manager Adam Maxwell, who won the TVNZ-NZ Marketing marketer of the year title a month or so ago, says the company has doubled its beer business in the last two years. And it intends to repeat that performance. Cue the first ever TV campaign for its Ranfurly beer brand and the release of two new mainstream varieties, Ranfurly Frontier Lager and Ranfurly Station Pale Ale.

News
The cup runneth over for Effie revellers
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The industry is gearing up for its Effie fest on Thursday night. And for those lucky/immensely talented enough to have made it through to the finals, as well as all the other tag alongs present for the festivities, there are plenty of extra-curricular activities on offer from the event sponsors, including the official post-awards shindig that’s being put on by The Radio Bureau (TRB) and New Zealand Post Targeted Communications’ slightly mysterious mobile-phone related tomfoolery.

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AIM Proximity and TVNZ butcher latest Ondemand campaign
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It brings a whole new meaning to the phrase ‘meat pack’: AIM Proximity and TVNZ have teamed up to deliver one of the largest, and almost certainly the meatiest, direct mail campaigns in New Zealand history after sending a packing crate filled with a 60kg hindquarter of Angus beef to the nation’s leading creative directors in an effort to educate ad agencies about the creative ways the Ondemand platform can be used.

News
At the marcomms altar we bow down and give thanks to…
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…new PR accounts, the success of an ex-Telecom employee, an attempt to inspire some enthusiasm for the local body elections, New Zealand’s biggest free concert, digital braaaaiiinnnnns, the dynamic international retail market, MTV keepin’ on truckin’ (kind of), the country’s most popular tech websites and videos of tiny humans.

News
Round and round she goes…
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No sooner has the last staff merry-go-round post gone live than a host of other rotations come to light, including the departure of OMD Auckland’s managing partner Rosanne Robinson, a few big snafflings by the Clemenger gang, TVNZers heading to APN Online, a new NZRU comms gatekeeper and a fresh big cheese for PMP.

News
TVNZ cuts rates, robs Peter, pays Paul
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TVNZ has announced it will be reducing the January rate card by 11.1 percent from its 2010 rates to reflect the controversial drop in agency commission from 20 percent to 10 percent on 2 January 2011. So, according to mathematical sources who apparently know how to use calculators, that appears to be an overall rate increase of 0.1 percent.

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Rentokil Initial establishes new, larger Republik
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After a successful five-year relationship with Rentokil Initial New Zealand and its appointment to the Australian pest control business 18 months ago, Freeman’s Bay indie Republik has impressed the powers that be enough to be appointed to take care of marketing strategy, creative development and media placement across the entire Asia Pacific region.

News
Colenso wins yet another thing
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Colenso BBDO was singled out for praise in the role it played helping BBDO win network of the decade in the YoungGuns International awards and also for helping New Zealand reach second place on the list of top performing countries. And these acknowledgments were obviously well-deserved, because it’s also taken out the YoungGuns agency of the decade honours.

News
Old becomes new as ecostore cobbles together postmodern eco-billboard
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The last billboard ecostore put up outside its flagship Freeman’s Bay store in Auckland was an image of what looked like a dog covered in spaghetti sitting in front of a curtain. And it has followed up the ‘un-billboard’ with another artistic and environmentally friendly effort, an ‘eco-billboard’ created by Special Group and DDB’s ex head of art Mike Davison to advertise its spring sale. 

Awards
Social Media Junction: part deux
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After a hugely successful inaugural conference in May that attracted more than 200 Kiwi marketers, Social Media Junction is returning for its second edition with six international speakers on 16-17 November at SkyCity in Auckland. And the theme this time around is ‘Achieving ROI in your Social Media Marketing Strategy.’

News
Dow milks Anchor for all its worth
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Colenso’s new campaign for Anchor set about breathing some new life into milk—a product that had, as a result of a focus on price, become seen as a something of a commodity—and create a point of difference for the brand. And, as well as a stellar TVC, outdoor and print campaign, Dow Design has had its wicked way with the packaging and given Anchor a new “vibrant, upbeat” look. 

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