Mind your head

From elevator frights, to dropping friends right in it, to dramatic surprises in town squares, to fake attacks, marketers and agencies seem to love nothing more than scaring the bejesus out of innocent bystanders with their social experiments. But UK road safety organisation Think and its agency Leo Burnett have taken it to a new level with their #PubLooShocker. 

We've seen some horrible things in pub toilets in our time. But this is something else. 

New Zealand has gained a reputation for its gory road safety ads, although there has been a shift away from that as people become desensitised to the blood and guts. And Think has released a few of the goriest, including this creepy number.

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