Chew the future … and beyond

There are plenty of motion-controlled games out there, from Nintendo’s uber-popular Wii to Resn’s Google Hangouts game Face Arcade. Now US gum brand Stride and Wieden + Kennedy have embraced that technology for its latest campaign, which they call “the most amazing chewing-based game we’re aware of”. 

The game, which those with nothing to do can download here, allows chewers to control Ace, a strange creature trapped deep in the mines of the fantastical, futuristic place called Gumulon. 

In the future, StopPress imagines all marketing will require some kind of bodily function from consumers.