DraftFCB has continued its golden run at Cannes, with Prime TV’s Call Girl winning two golds in Radio, while Alt Group takes two silvers in Design.
DraftFCB’s Kelly Lovelock, fresh from picking up a D&AD Pencil in London, is thought to have fully embraced his New Zealandness and strode to the stage to collect the awards in shorts.
Clemenger BBDO and Marmalade Audio took four bronzes for NZTA’s four ‘Radio Legends’ spots.
McCann Melbourne’s Dumb Ways to Die has already won two grand prix in PR and Direct, and it won another one in Radio. If the pundits are right, it could be getting one more in film.
In Cyber, two grand prix were awarded, one for DraftFCB New York for Oreo’s ‘Daily Twist’ campaign and Pereira & O’Dell in San Francisco for the Intel/Toshiba project ‘The Beauty Inside.’
Colenso BBDO took two bronzes for the V Motion Project and DraftFCB NZ took a bronze in Cyber for SPCA/Mini’s Driving Dogs.
There were no Kiwi finalists in Press, and the grand prix was won by TBWA\ Media Arts Lab Los Angeles for Apple’s iPad Mini ads.
In Design, Serviceplan Munich, which won a grand prix for its solar-powered annual report last year, backed that up with ‘The Selfscan Report’ for Auchan.
Alt Group took two silvers, one for for its Silo Theatre identity and the other for Fisher & Paykel’s Social Kitchen.
Special Group took a bronze for its OOB branding.
The Media Person of the Year award was presented to Salar Kamangar, chief executive of YouTube, in recognition of his leadership of the global video community.
Also honoured were the winners of the Young Lions Print, Cyber and Design Competitions. The team from Mexico took the gold print medal, with Russia taking gold for their cyber entry and Romania accepting the gold design medal.
Cannes Lions also held its dedicated China Day, which in association with the China Advertising Association, brought some of China’s leading thinkers and experts who presented a series of forums throughout the day, on the media landscape and opportunities of this vast country while offering insight into how to be a part of this exciting opportunity.