Movings/Shakings: 21 June

Jaes and Finches

Jae Morrison, one of the region’s most promising directors, has said goodbye to Thick as Thieves and is now represented by Finch. 

He was previously a creative/art director with Colenso BBDO (with two two-year stints) and inbetween he worked with TBWA\ London as creative director on Sony PlayStation. 

“Jae’s going to be fucking famous, jump on board,” says Rob Galluzzo, Finch’s managing director. 

Some of Morrison’s work includes Hallenstein’s raunchy ‘Power of the Suit‘, Auckland Philharmonic Orchestra’s ‘Soundtrack to Auckland‘, Levi’s ‘Rear-View Girls’, the NZ Book Council’s ‘Books Change Lives‘ and the recent global brand campaign for Fisher & Paykel. He was also art director on the multi-award-winning Pedigree Donation Glasses, which was made by Finch. 

Farewelling an “art director and bon vivant”

Nick Coombe has passed away in Gisborne after a brave fight against cancer. 

According to Campaign Brief, Coombe was brought up in Auckland and his first agency job in Australia was with Melbourne’s Berry Currie advertising in the ’70s. 

“He then went on to work through the ’80s and early ’90s with McCann (twice) ending as CD, Leonardi & Curtis, DDB, Connahan & May, Forbers McPhee Hansen, Mojo and Leo Burnett. He moved back to New Zealand in 2008, first in Auckland, then Gisborne where he was working at the local newspaper, loving his job and life”. 

Gilded Hill

Radio New Zealand presenter Kim Hill has taken her second major international broadcasting award of the past year, being awarded a gold medal at the 2013 New York Festival Radio Awards for best talk show host. The awards are judged by an international panel of radio professionals from over thirty countries.

In November, she was named International Radio Personality of the Year at a special awards ceremony in London.

“We are very proud to recognise the creativity, innovation and quality exhibited around the world in radio today,” says Rose Anderson, executive director of the New York Festival Awards​. “Even as distribution platforms multiply across the airwave spectrum, one thing remains constant: the power of the individual voice.”

Radio New Zealand’s departing chief executive and editor-in-chief, Peter Cavanagh, says the latest award emphasises Hill’s outstanding skills as a long-form interviewer. 

“Twice in the past year Kim has gone head-to-head with the very best of the world’s broadcasters and both times has come out on top. With two major international awards and three New Zealand Radio Awards to her credit in less than 12 months, Kim has clearly been recognised as one of the outstanding broadcasters of her generation.”

Last month her achievements were acknowledged locally with an Outstanding Contribution to Broadcasting Award presented by industry colleagues at the New Zealand Radio Awards. She also won best talk or current affairs host ahead of strong competition from commercial broadcasters and Saturday Morning with Kim Hill also won the award for best weekly series in the spoken programme category.

Spark in the undies

To maintain and continue increased growth in the New Zealand market, Pacific Brands has appointed Auckland-based Spark PR as its agency of choice to handle all PR and brand engagement for its intimate apparel brands. 

The full-service communications agency won a competitive pitch against a second Kiwi agency and Aussie incumbent to manage the PR and experiential for a broad portfolio of brands including Berlei, Bonds, Holeproof, Jockey, Razzamatazz, Rio and Voodoo. Pacific Brands has had a relationship with Consortium in recent times. 

“Pacific Brands’ culture of innovation has led consumers to expect a blend of comfort and the latest high-performance technology in all our lingerie and hosiery brands, which we felt was reflected in the way Spark struck a really clever balance between strategy and creativity in their approach to our business,” says Pacific Brands general manager of marketing, Tanya Deans. “We look forward to a fresh take on media and consumer relations through our new partnership.” 

Louise Paul, Spark PR & Activate general manager, says the agency is enjoying a sustained period of growth and has welcomed a range of new clients this year. 

“We’re really pleased to be working with Pacific Brands in New Zealand. It’s a portfolio we as a group of people really identified with and it’s always a great feeling when quite early on you can see clearly how you’ll work alongside a client to make a tangible difference. Clever content, communication and exercising our creative muscle will be key.”

Travel for Trio

Tourism Malaysia has appointed Trio Communications to provide public relations counsel in New Zealand, following a competitive review.

Zalina Ahmad, the New Zealand director of Tourism Malaysia, says the agency displayed an understanding of its brand positioning ‘Malaysia, Truly Asia’, which promotes the country as a microcosm of the peoples, cultures, colours, flavours, sights and sounds to be found throughout Asia. 

In the coming months, the agency will promote Tourism Malaysia’s integrated ‘Visit Malaysia Year 2014’ campaign. 

“This is an aggressive, global campaign that specifically encourages people to experience Malaysia’s diverse attractions and experiences,” Ahmad says. “New Zealanders can expect attractive holiday and events packages in conjunction with this campaign.”

In an on-going promotion Trio Communications will focus on encouraging more New Zealanders to visit Malaysia and stay longer, stopover in Malaysia on the way to other destinations such as Europe, or even visit as part of a holiday, business, incentive or convention trip that might include neighbouring Singapore, or Thailand..   

Full of beans 

One Green Bean has been appointed as as the Australian PR agency for Positively Wellington Tourism. 

“This is in-market for our Australia press office and campaign and event leverage activity. So, rest assured New Zealand PR is still managed in-house,” says Angela Moriarty, who has been promoted to the role of NZ marketing and communications manager after the merger of the NZ Marketing and Comms teams “into one happy family” earlier in the year.  

One Green Bean is currently working with Positively Wellington’s Australia marketing team on a Visa Wellington On a Plate 2013 event preview in Sydney for media and foodies. 

“They’re replicating in part The Larder’s Stag Night. The head chef, Jacob Brown, has a soft spot for offal and is running a degustation dinner deer to his heart…five courses of venison offal.” 

Speaking of Visa Wellington On a Plate, Touch/Cast designed a snazzy new website for the foodie festival at www.VisaWellingtonOnaPlate.com

Acting up

After many years operating as two separate entities, The New Zealand Actors Agents Guild (NZAAG) and the Actors Agents Association (AAANZ) have amalgamated under the banner of the larger group, AAANZ. 

Although the two groups had worked together for several years on a number of issues, this official amalgamation will enable agents to work more efficiently with other industry entities and guilds as well as providing the public with one point of contact. 

AAANZ has already begun a series of formal and informal meetings with industry players to encourage and foster open dialogue and are also currently involved in the finalising of negotiations between SPADA and Equity on the long-awaited standard contract for drama. 

Mr Deeds 

Tourism Fiji has announced the appointment of Wayne Deed as regional director New Zealand.

Deed is a well-respected industry professional, bringing with him more than 20 years’ experience. Most recently he was regional manager for Destination New South Wales and he has previously held a position on GO Holidays’ senior executive team as product and marketing manager for the Pacific Islands, Australia and GO Sports and Events.

“I’m really looking forward to joining the Tourism Fiji team and developing closer ties with the trade, working across all the distribution channels to develop and grow their business to Fiji,” says Deed. “We’ll be focused on delivering value at all levels of the retail trade, in particular, our Matai agents. There aren’t many jobs that are about making people happy, so I’m very lucky that one of the objectives of my new job is to bring that special Fijian happiness to as many Kiwis as possible.”

Deed will be based in Auckland from mid July and will work with Tourism Fiji regional marketing officer, Ragigia Dawai, and Tourism Fiji Regional Information Officer, Olivia Bolatagici.

The campaign by its new agency Colenso BBDO is expected to launch soon. 

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