It was a time when Vanilla Ice was cool, Windows 3.0 was released and Tim Berners-Lee came up with a little thing called HTML. But 1990 also saw the birth of a company in Wellington called BNA design. Fast forward through an impressive client list that has included the likes of Telecom, Solid Energy, Formway, National Bank, NZTE and Yellow Pages, add in a rather scientific name change, and you get to the auspicious milestone of design agency DNA’s 21st birthday. To mark the occasion, DNA showed this video to clients and staff at its recent 21st parties in Auckland and Wellington. And having partied with the DNA folks at the Auckland bash, we felt the rest of you might want to have a gander at the entertaining documentation of the DNA story as well.
Author Deirdre Robert
In 1993 Malcolm Rands, together with his wife Melanie, launched a small mail-order business supplying green every day household products, all with the aim of creating a healthier, more sustainable world. 19 years on and the ecostore brand has come a pretty long way from its roots in the Rands’ basement of their eco-village property in Northland. But with a range that spanned over 100 products as of last year, and with complacency a known enemy of innovation, ecostore has undergone a massive formulation and design makeover, the results of which were revealed at an event at the company’s home base in Auckland last night.
While murmurings of a possible merger with the National Bank remain shrouded in secrecy, what is certain is that ANZ’s super-regional strategy, and more specifically the associated brand roll-out that comes with it, is doing something right after Asia-Pacific brand delivery company Diadem won an award for best brand implementation for its ANZ project as part of the seventh annual REBRAND 100 Global Awards.
Its DB Export TVC may have been pulled off air after a complaint was upheld by the ASA in connection to the misuse of historical footage, but Colenso BBDO must be feeling pretty good right about now after news the TVC has picked up an honourable mention as part of the inaugural Ads Worth Spreading challenge, established by non-profit organisation TED.
It’s no secret that Lion Nathan has been perusing the agency field for someone to give its Steinlager brand a bit of fresh lovin’. And now the winning agency has been revealed as DDB. But Scott Wallace, group business director at DDB, wants to make it clear the agency will only be working on one project for Steinlager this year.
Pitching for any account is a competitive affair but when you’re pitching for a lucrative account that features five big-name, top-end car brands, you better be firing out the big guns. And that’s just what four agencies are currently doing as they muscle it out to win the …
Def Leppard sings love bites, Air New Zealand says love bytes with yet another clever and unique viral marketing campaign. Together with Affinity ID and Spoon TV, the folks at Air New Zealand paid a visit to Auckland’s international departures gate last night, recording messages from sky-bound passengers to loved ones they wouldn’t be seeing on Valentine’s Day.
When Tom Robinson was inspired to create a range of natural plant-based products back in the 1960s, hippies might have been the best he could have hoped for by way of customers. His inventive spark began in 1964 when he created an organic fertiliser. His creations quickly expanded to include a range of plant and mineral based home products, therapeutics, garden care and pet care, all born under the name Earthwise Group.
It’s Super Bowl time. That time of year when Americans go mad for budget-blowing commercials, patriotic musicians belting out the Star-Spangled Banner and, oh yeah, American Football.
But while Christina Aguilera grabbed everyone’s attention when she messed up the words to the national anthem, as per usual, it …
Earlier this year at Semi Permanent, Dick Frizzell gave Design Daily a taster of what he had planned by way of designs for the 2011 Rugby World Cup. And now the seven designs that will adorn the tournament’s official apparel have finally been unveiled.
The wheels of change seem to have been spinning in opposite directions in New Zealand’s bike industry, with online cycle magazine RoadCycling.co.nz announcing its retirement last week and Spot On Publications this week announcing the launch of New Zealand’s first dedicated road cycling magazine, New Zealand …
Who’s it for: Glassons by Mojo Publicis
Why we like it: Because it’s a real mish-mash of extremely well shot imagery and sounds that leave you a little bit confused (albeit pleasantly). Plus, it makes the banjo and accordion look raucously hip. Who knew hauntings could …
There’s nothing quite like a very public dog-fight to garner attention. But not an animal dog-fight mind you.
On Sunday, Colenso BBDO launched another clever visual spectacle on public eyes with a re-enactment of a WW11 dogfight in honour of the epic new TV ONE miniseries, The Pacific. The ten-part mini-series focuses on the stories of three marines during America’s battle with the Japanese in the Pacific during World War II.
For this week’s fix of [email protected], we’re sad to report the absence of two notable days of the week – Friday and Sunday. Come Easter, even days of the week deserve a little time off. But fear not, that still leaves plenty of other days of the week for your commercial fix.
Call it bad taste, call it bold, call it clever marketing. We’d even call it a little creepy. Nike premiered their latest ad yesterday, on the eve of Tiger’s return to golf after a five month break because of, well, you know what.
This week on [email protected], finally we get to see Mark Ellis attacked by gigantic mosquito’s thanks to HRV; Tower shows us what a petrified man looks like when he ignores a phone call from his wife; a clever Toyota Hybrid Camry ad gives you a glimpse into how …
March signals exciting times ahead, like the end of the tax year (!!) For others, particularly advertising industry creatives, it’s the chance to bathe in the glory of knowing you have created something of an outstanding radio commercial, with the announcement this coming Wednesday of the Grande ORCA winner.
There’s something oddly satisfying and just oddly odd about seeing a cheerleader getting gobbled up by what looks to be a giant red Pacman.
This next one is long but well worth the watch.
Contemporary furniture designers Blu Dot simply wondered, “what would happen if …
This week on [email protected], a grown man lives out his childhood dream and finally gets his woman by dressing in a spiffy white sailors suit, courtesy of Lotto; talking toothbrushes (a favourite in toothbrush advertising) and can we have a show of hands for Webjet? Just two hands will …
Fed up with constantly being mistaken for Rhys Darby, our very own Vincent Heeringa has stepped out of Rhys’ shadow, with his own television segment, ‘Vinnie’s View’. We’re so proud.
In his debut performance this morning, Heeringa discussed tidal power and road trains as part of TV3’s …
It seems the chocolate reviews written by our StopPress readers have caused Yellow chocolate to sell out! Well, perhaps we’re being a little presumptuous, but the sweet yellowish concoction has all but vanished from supermarket shelves, making it the fastest selling chocolate bar over the past year. Not bad considering its chocolate creator Josh Winger, only got assigned the ‘mission’ to create the yellow chocolate six months ago.