Author Deirdre Robert
Here at StopPress we get our fair share of disgruntled murmurings about, well, lots of things really. Just recently someone approached us about some alleged dodgy online advertising practices and our ears pricked up. The source wished to remain anonymous but claims online media agencies are placing ads on websites that are not necessarily being viewed and accessed by the target demographic for those ads, yet clients are still paying for these ‘foreign eyeballs’.
At any given moment we can log on to Facebook or Twitter and tell our friends what we have been up to without actually having to talk to them. Ah, technology. Bless. But for those who want more precision, two clever Kiwis have come up with a snappy wee iPhone and web-based application that blends maps and photos to instantly enable you to show your friends not only what you’ve been up to, but where you were when you got up to whatever it is you were up to. Got it?
Could spring winds finally be blowing to a marketing budget near you?
Recruiters in the marketing and communications industries are cautiously welcoming a ‘green shoots’ style recovery, lending credence to yesterday’s National Bank survey which claims record boosts in Kiwi business confidence.
The optimism is in stark contrast to …