At the halfway point in the fiscal year, TVNZ had gained TV audience and advertising market share, as well as doubling its online streaming numbers, according to its half-year results.
Monthly Archives: February, 2019
Last night, under a veil of purple lights and blue balloons, Spark PR & Activate was reborn, with a new identity, ‘Drum’. The name change for the agency is not just a rebrand of the office and email signatures, it also sees the agency join the existing Drum network. In the lead up to the big unveiling, Erin McKenzie spoke with the team to see how it was working on the rebrand in-house and what it means for the agency.
Isthmus CEO Ralph Johns says the current New Zealand condition is we are increasingly physical and mentally unwell, our communities are disconnected, access to good housing is inequitable and our environment is suffering. However, these issues that reflect global uncertainty and complexity can also be tackled by casting aside traditional models and structuring your business around ambiguity.
Skirts for women, suits for boys? Those days are gone – and Hallenstein Brothers is just the latest retailer to embrace the notion that, while some clothes are tailored to suit particular types of bodies, if the clothes fit, they fit. But placing model Laura Evans at the centre of its latest ‘The Power of the Suit’ campaign was too much for some, with a number commenters complaining a men’s clothing brand shouldn’t use a women to model its clothing.
Trustpower has taken over Wellington’s Carter Fountain with a projection of two ballerinas dancing excerpts from Fokine’s ‘The Dying Swan’ and Mário Rádačovsky’s Black Swan White Swan.
FCB’s Peter Vegas and Leisa Wall have been promoted to creative directors.
Ooh!Media’s CY18 financial results are out, showing double-digit revenue growth to reach $482.6 million.
New Zealand is lining up to introduce a new tax on multinational companies that make money out of online goods and services in this country.
On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker’s has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.
With journalism facing the challenge of social media and fake news, TVNZ and NZME are striking back, with campaigns championing their work.
Graham Medcalf takes a look at the week that was, covering The Warehouse’s carbon neutral claims, Westpac’s stadium sponsorship coming to an end, NZ Herald’s paywall plans, MediaWorks’ cyber investigation, agencies working together, marketer’s priorities, and the accuracy of viewership numbers.
The finalists for the 2019 Axis Awards have been announced and it’s Colenso BBDO leading the way with 64 mentions, followed by FCB on 55 and DDB on 51.
One of Aotearoa’s biggest companies, Spark, is a firm supporter of the LGBTQI+ community through its annual Pride advertising campaigns, its partnership with charity OUTline, and its diversity and inclusion values within the company. Head of brand at Spark New Zealand Sarah Williams explains why the company chose to champion this social issue, how these campaigns attract both the loudest praise and the greatest vilification from New Zealanders, and why that it makes it the most important cause the company champions.
Fun fact: The average CMO spends more on technology than many CIOs. Has the job of the marketer suddenly become complicated? And how do you know you’re making the right decisions when it comes to all that tech?
Strategy Creative announced this week that they had won the Canterbury Rugby Football Union (CRFU) account after a competitive pitch process.
NZME’s FY 2018 results are out, showing a net profit of $11.6 million, down 44 percent on FY 2017.
New Zealand’s so often getting left out on world maps, even the government is having a laugh – that is after appearing to have somehow missed us off too.
StopPress speaks with Shane Bradnick about his move from DDB to take up a role at TBWA\New Zealand, his thoughts on award shows and his role as convenor at the 2019 Comms Council Axis Awards.
Philip Morris – the largest tobacco company in the world – has declared it will transform the tobacco industry in support of New Zealand’s Smokefree 2025 initiative. In time, it plans to stub out its cigarette range – which includes Marlboro, Parliament and Virginia S and move towards a future of fruity, trendy vapes and e-cigarettes. It’s a tactical maneuver from the giant cigarette corporate as alternative cigarettes slowly receive validation by scientists, governments, and consumers – but is the move really a ploy for Smokefree 2025, or more of a smoke screen by Philip Morris? And in the midst of all this, has its sudden departure from cigarettes led to a branding identity crisis? We speak to the managing director, James Williams, who explains the company’s foray into the smoke-free market.
Little Giant, Linked by Isobar has been announced as the digital partner for the development of TVNZ’s Re: News channel, which has had a Facebook presence since 2017. Re: News will be launched as a new website in March.
Kimberly Kastelan is the new general manager MKTG in New Zealand, a promotion from her previous role as the agency’s group account director. The appointment follows Fleur Skinner’s resignation.