Little Giant, Linked by Isobar has been announced as the digital partner for the development of TVNZ’s Re: News channel, which has had a Facebook presence since 2017. Re: News will be launched as a new website in March.
Little Giant will support the launch and ongoing promotion of the new mobile-first Re: News platform. On Facebook, Re: has positioned itself as an online news brand targeted at a millennial audience – and in over the last two years has grown to boast more than 70,000 Facebook followers.
In partnership with the Re: team, Little Giant has built a responsive website that provides the Re: audience with a tactile and intuitive content experience.
Little Giant managing director Ian Howard says that while Re: is predominantly a video news platform on Facebook, the only thing that should hold back modern storytelling is the strength of the story, not the media available to tell it through.
“Our solution allows for true cross-media storytelling including video, imagery, copy and custom animations. This content is augmented with integrated sharing functionality that builds a sense of community; recommendation engines that drive increased viewership and engagement among the audience; and intuitive architecture that encourages exploration around the site.”
TVNZ Re: engagement producer Hamish Russell says Little Giant has the right strategic, technical and creative approach to execute the development of the Re: platform.
“We have great ambitions for the launch of Re: News and in delivering something brand new to the market, we required a digital agency aligned to our vision.
“Throughout the pitch process, Little Giant demonstrated that they could deliver a digital platform that would represent what Re: News will stand for as a brand and publisher, and we believe they are the right partner to support our move into the future of online content and cultural commentary.”
On Facebook, Re: has made a name for itself by covering a wide range of topics that traditional news is likely to shy away from, including BDSM, ending period poverty and how young people are navigating participating in New Zealand society.