News
The next chapter for Adidas Rugby and Augusto
Adidas Rugby wants to know what’s next, so it’s posed the question with a star-studded energetic campaign via Augusto.
Monthly Archives: May, 2017
News
Smirnoff seeks inspiration from emojis
We’ve seen emojis used in the place of words, with the poor peach and eggplant becoming symbolic of more than just fruit and vegetables. And now, Smirnoff is challenging its fans to use emojis as cocktail ingredients in a new campaign, via Special Group, called ‘Emojitail’.
News
Get hooked: BurgerFuel riffs on Narcos for its mac and cheese burgers
From mascarpone cheese to panko fried chicken, BurgerFuel has rarely shied from fusing unlikely ingredients into its specialty burgers, with its new mac and cheese creation proving no exception. And in its latest campaign, BurgerFuel reference Pablo Escobar to pay homage to its highly addictive substance.
News
What’s in a name? A look into brand names and their meanings
Kmart, Whitcoulls, IKEA, Starbucks, Asos, Lululemon; all popular stores we know and love. But what is the origin of the name of some of our favourite brands?
Movings & Shakings
Simon Teagle appointed Go Media general manager
Former FCB Media head of client services Simon Teagle has entered the OOH industry as the general manager of Go Media.
News
Unfinished business: Speight’s and DDB say ‘We Will’ once again
All good things come in threes, which is why Speight’s is calling on Kiwis to finish their unfinished projects for the third time round. And this time, there’s the added incentive of a custom made bar up for grabs.
News
OOH meets VR to showcase QMS offering
Earlier this year, QMS switched on ‘The Commuter Network’ at Auckland’s major commuter hubs. But not wanting to take clients out of their offices to show them, it’s created a virtual reality tour.
News
2degrees reveals the secrets to its fast broadband
Speed is a huge consideration for those changing their internet service provider, and 2degrees is hoping to pitch itself as a speedy option in a tongue-and-cheek campaign, by Special Group and The Sweet Shop, that ponders why its broadband is so fast.
Partner articles
The essential steps for building and maintaining a best-in-class customer experience culture
Engagement, insight, action, embedment—Ipsos shares its advice on creating a successful customer experience culture.
News
The biggest battles from the radio survey
Yesterday, the radio world stopped in its tracks for the release of another round of GFK survey results. Now, we take another look at the numbers by pairing off stations and shows to see who came out on top.
News
Vice launches Zealandia platform for local stories
Vice is continuing its investment in local stories with the launch of a new online platform dedicated to the unique experiences of living in the Land of the Long White Cloud.
News
Gallery: the beautiful, boozy Beacons
Almost 1,000 media folks gathered for festivities at the Beacon Awards last night, making the Viaduct the highest concentration of ridiculously well-dressed folks in New Zealand (and maybe even the universe). Here’s a gallery of some of the snapshots taken over the course of the night. PLUS: we share some VMO data on the demographics of those in attendance.
News
The Compendium: 5 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Beacons 2017: FCB Media and Mediacom steal the show
FCB Media successfully defended its title as it was again declared Media Agency of the Year. Here’s a rundown of how the evening went.
News
Uber appoints Special Group as creative agency
Special Group has been appointed Uber’s creative agency across New Zealand and Australia.
News
Radio Survey Results: Coast, Breeze, ZM, Newstalk ZB and Mai surge
We sift through the winners, the losers and the hyperbole of another radio survey.
News
A feast for the eyes
There’s nothing trendier than a food truck, but this food truck from Nikon has an optical catch—it only serves food you can read off the menu.
News
Slow and steady wins the race
This slow-mo marathon to promote the new Baywatch film is for those that love the thrill of the race but hate the sweat of the run.
News
Lotto and DDB celebrate the magic of mums
It’s Mother’s Day next weekend, and Lotto is bringing our attention to all the things that magically happen thanks to the unspoken efforts of mum.
News
Mexicali Fresh builds tacos not walls
Local Mexican restaurant group Mexicali Fresh is celebrating New Zealand’s cultural diversity in a new campaign via brand consultancy firm Y brand.
Partner articles
The evolution of a craft
To produce one substantial, quality piece of content, or to produce a substantial number of pieces? To stick to one platform or spread over many? They’re the questions plaguing many marketers navigating the ever-expanding media landscape. We speak to producer/director Jamie McKenzie about how Pure Productions is navigating the space for
its clients and delivering solutions for all budgets.
News
Merger mania: promising pairs that came unstuck
With the Commerce Commission ruling against an NZME/Fairfax merger, we take a look back at some instances where a merger hasn’t quite worked out for the best.
News
Disappointment from Fairfax and NZME executives as merger fails
As the Commerce Commission announced this morning that it would not approve the merger between NZME and Fairfax New Zealand, the heads of both organisations published official statements expressing their disappointment at the decision. We look at how it all went down.
Opinion
Anarchy in the New Zealand media landscape
Amidst the sea of change sweeping over the media industry, the Commerce Commission has the temerity to stand like King Canute – doing its best to thwart the waves of progress by saying ‘no’ to mergers like this one, writes JustOne’s Ben Goodale.
Opinion
Why the social feed is the future of TV
Receptive.tv director Sam Aldred reckons that the growing prominence of live video on social feeds will play an important role in defining the future of broadcast television (despite all the controversies concerning extreme footage).
News
Park like a dick? Prepare to be ‘dicketed’
Fed up with the depressingly low quality of parking on our streets, two FCB creatives have launched their own form of flesh coloured justice.
News
ASA’s annual ad spend figures return after one-year hiatus (with a few changes)
After choosing not to release advertising revenue figures last year, the Advertising Standards Authority has changed its methodology and released reports for 2015 and 2016 to show digital, in all forms, is where the growth is.
News
VMO launches first outdoor programmatic ad, industry experts respond
Val Morgan Outdoor has launched its programmatic offering in New Zealand, with Subway serving as the guinea pig. We ask programmatic experts Richard Thompson and Zane Furtado what they think about the move.
News
Art for the concrete jungle
For most of us city dwelling folk, Phantom Billstickers’ much-lauded Poetry Project—the poster company’s ongoing mission to have verbal inspiration dotted around unassuming urban settings—has become a familiar and welcome sight. Now, with the Phantom Art Project, the company’s looking to extend the initiative’s ethos to showcase the best of local visual talent.